10-10-2017 NIJHUM RUDRA
Citrix is a global software firm, which intends to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. It assists customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT’s ability to adopt and manage complex cloud environments. With 2016 annual revenue of $3.42 billion, Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.
We spoke to Nikhil Bagalkotkar, Chief Technologist, Citrix about its entry into enterprise mobility space in India and how the nation can expect growth on it in the coming five years.
By NIjhum Rudra
1: How does the enterprise mobility market in India compare to global standards? What kind of growth can we expect in India over the next 5 years?
India being at the cusp of technology adoption, IT restructuring is estimated to become a $1,871 million market by 2017 according to a recent IDC report. This is reflected in the changing workstyles of the larger population as more and more Indian’s consider work as something you do and not a place you go to. With this change in mindset organizations are looking for ways to keep their staff productive irrespective of where they are, what devices they are using and what their network connectivity is like.
According to a recent Gartner report, Asia Pacific smartphone sales were primarily driven by increasing penetration of smartphones in India, Indonesia and South East Asian countries.
This indication coupled with rising disposable incomes and entry of new low cost mobile operators the penetration rate of smartphones is rapidly increasing. With increasing presence of smart devices in the workplace enterprise mobility market space represents a huge opportunity for us. The next 5 years will represent rapid growth in the enterprise mobility space for India, we see enterprise mobility expanding beyond smartphones and tablets into areas like IoT, wearable smart devices and connected workspaces. These new technology waves will expand the organizations security perimeter beyond office buildings and workstations. Citrix has been at the forefront of this space through our secure connected workspaces platform that helps connect People to organizations and things(IoT) in the most secure manner possible.
2: What are the security risks and acceptance levels of digital workspaces in India, especially with cloud and BYOD added to the mix?
With more than 50% of Indian organizations embracing BYOD,employees have the flexibility to use their preferred devices for work.
Although BYOD has positive impacts in terms of employee productivity, talent retention etc. it also has challenges, the most important being security. The risk of employees bypassing security protocol is also very high. In fact, according to a study conducted by Citrix and the Ponemon Institute, 60% of Indian respondent’s state that employees and third parties bypass security policies and technologies because they are too complex. Secure workspaces helps answer the question, how do organizations manage, support and secure devices that are not owned by them and not under their control?
When you bring cloud into the equation, secure and performance delivery of hosted applications from the cloud onto any BYOD device becomes another area of concern. This is something that secure digital workspaces addresses strikingly.
Digital workspaces provide an alternate security paradigm to a world where neither the endpoint devices nor the hardware infrastructure on which the applications run are owned by the organizations. With Digital workspaces companies move away from an endpoint centric security model which required organizations to deploy and manage a lots of security software on the endpoint like Antivirus, DLP, ATP etc. With Secure digital workspaces, the most important asset of any organization “Data” does not leave the organization, applications and data are delivered seamlessly on any device the employee owns; irrespective of whether the application runs in the datacenter or the cloud.
3: Which innovative tools when combined with the cloud, have the ability to improve organizational framework? What are the other trends in the enterprise mobility market?
If you think about mobility, think about big data analytics, artificial intelligence, Internet of things, none of that would've happened without the cloud. And cloud, from being just a tool at the beginning, a tool to cut cost, became an amazing enabler for everything else that's happening in the world of technology and the world of work around us.
IoT and AI represent the next big technology frontier. Analysts peg the economic impact of IOT at 11.1 Trillion dollars by 2025. While AI will become more and more prevalent in the coming years, it is estimated that 75% of the applications in the coming years will deploy some form of AI.
The scenarios of mobility and the scenarios of IoT truly have an amazing potential to change every industry and unlock a tremendous amount of economic potential.With all of these new technologies, the surface gets larger, and it needs to be secured. The performance of those devices also needs to be managed and controlled, and this is how Citrix is going to help.
4: What kind of organizations or sectors are more open to the adoption of enterprise mobility solutions?
Essentially, enterprise mobility is the convenience of access of data and apps on any given device from any give location. This synergy is achieved through consolidation of desktop virtualization, app virtualization, mobility management, secure data delivery and networking into a single vendor. In India, this trend has seen a very high adoption rate because of the organizations renewed focus on accommodating mobile workers to deliver maximum customer satisfaction. Organizations across sectors have been experiencing a growing need to become digital in tandem with the Digital India ideology. The BFSI space in particular has been at the forefront of adopting such solutions. Citrix offers a range of enterprise mobility solutions like cloud and VDI, which have gained wide acceptance across various verticals including BFSI, Pharma, IT/ITEs, BPO and Manufacturing to name a few.
5: With the increasing acceptance to digital workplaces, what opportunities does Citrix see in the Indian market?
From an Indian context “The extraordinary” can take many forms, depending on your business model, strategy and industry.
You might ask, what does extraordinary look like?
Extraordinary could mean, creating new markets, Fast-tracking innovation, Streamlining processes that once seemed stuck in first gear, Enabling Employees using technology to accomplish great things while feeling an even greater sense of reward, Engaging customers in new and better ways that builds loyalty, Protecting IP and data to minimize internal and external threats.
Citrix Secure digital workspace is one such offering in this space.This is a tough job – but because of what we have been providing for three decades we are uniquely positioned to help Indian organizations.