10-08-2017 Haider Ali Khan
Panasonic is going to launch eleven smartphones within a period of 40 to 45 days, ranging between Rs 6,000 to Rs 15,000, said Pankaj Rana of the Mobility Division at Panasonic India. The brand is seeking a revamp and aspires to gain some strong foothold in the budget segment market.
The Japanese brand which is going to complete its 100 years of operations next month, launched two new smartphones; A3 and A3 Pro, equipped with the company’s virtual assistance Arbo, at Rs 11,290 and Rs 12,790 respectively. Panasonic also introduced its new brand ambassador Taapsee Pannu besides Varun Dhawan.
Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation said, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant—Arbo will be a differentiator.”
Panasonic is going to widen its global reach with presence in Saudi Arabia and Egypt, added Manish.
The full metal body smartphones with split-screen feature come with 4,000 mAh battery, 5.2 inch Full HD display with Asahi Dragon Trial glass, 13 MP Phase Detection Auto Focus rear camera with LED flash and 8 MP front camera. The Eluga A3 and A3 Pro offer 16 GB and 32 GB internal storage respectively and support expandable storage up to 128GB via a microSD card slot. The devices are driven by 1.25 GHz, MTK 6737 Quad –core (Eluga A3) and 1.3GHz, MTK6753 Octa-core processor (Eluga A3 Pro).
The 4G VoLTE enabled smartphones provide additional security to the user with the Front Fingerprint Sensor. Both the devices are paired with 3GB RAM, Android 7.0 Nougat and Google Duo.
“With the new improved features and enhanced quality the user will be able to do so much more,” said Rana.
The smartphones come in 3 colors - Mocha Gold, Gold and Grey.