20-02-2017 Tushar Mehta
Snap Inc. is dashing forward to capture a wider fanbase than currently that of just teenage girls outdoing the nature’s way of enticing prospective companions.
British tabloid, Daily Mail, recently acknowledged that nearly 50 new employees were recruited by the camera company to swell newly created positions of hardware engineers and product designers. But what is the trade of the newly appointed hardware engineers at the predominantly software company, Snap Inc.?
Mediakix, a marketing firm deep-rooted in California, ratted out the concept of an Android-based smartphone, which it believed to be Snap Inc.’s next big leap. As per hearsay, Snap Inc. is equipping itself to develop a smartphone with buttons to toggle between filters and a capture button to enable swift sharing. The smartphone is believed to feature a 360-degree camera for capturing horizontal wraparound images and videos.
Other leaks hint towards a lock screen which features direct shortcuts for messages, notifications, updates and Syncing with Spectacles, while the home screen is tipped off to feature GPS, Snapchat stories and sadly some advertisements. Meanwhile, Snap Inc. is also working on an augmented reality to add flavours to your environment.
Previously, Snap Inc. ventured into the market of wearables with its smart Spectacles, which look like contemporary glasses mounted with a camera lens and facilitate hands-free shots and vine captures. If reality in future complies with current rumors, Snapchat’s smartphone will, undoubtedly, be a device dripping luscious camera flavours - unless Snapchat has some really goofy plans.
Mediakix poured out Snap’s ambition to compete with giants such as Facebook and Google who have common ground for revenue generation as the camera company itself. Snap’s intention is to make the most of it greenback through advertising on the people’s favourite image messenger app, Snapchat. Pre-owning a device from Snap will mean that Snapchat is the primary social medium for its buyers, which will ensure maximum attention.
Snap had recently filed for IPO, early in February 2017, in a bid to raise $3 billion and the techno-clique expects a movement by the company in a direction of seizing a wider popularity.