Telecom Operators Begin Limited Trials of Caller ID Service to Curb Spam Calls

– Telecom operators in Mumbai and Haryana begin trials for caller ID services. – Response to government and TRAI pressure. – Initial trials limited to these regions, potential expansion to other cities.

CNAP Aims to Combat Spam and Fraud Calls CNAP Proposal: Proposed by TRAI in November 2022. Purpose: Allows users to identify incoming callers by displaying number and name. Goal: Reduce spam and fraud calls.

Industry Concerns and Opposition Reliance Jio: Warns of technical challenges like increased signaling load and latency issues. Airtel: Points out "techno-commercial challenges" and privacy law compliance. Vodafone Idea: Suggests CNAP should be optional, not mandatory.

Challenges and Future Considerations IAMAI Concerns: Questions effectiveness of mandatory CNAP, raises privacy risks. Recommendation: Suggests an opt-in approach. Next Steps: More insights expected on CNAP's feasibility and user/operator reception as trials progress.