- Google plans to produce Pixel phones in India with Foxconn and Dixon Technologies.
- Production to start in September, targeting exports to Europe and the US.
- Google aims to leverage India’s Production Linked Incentive (PLI) scheme.
- The Pixel 9 series will launch in India on August 13 with improved features.
Google is reportedly planning to begin manufacturing its Pixel smartphones in India, with the intention of exporting them to Europe and the United States.
This move follows Apple’s footsteps in expanding its manufacturing base in India.
Production Details
The production is expected to be handled by two firms in India: Foxconn and Dixon Technologies.
Foxconn, which also manufactures iPhones for Apple in India, has reportedly started trial production in Tamil Nadu.
Dixon Technologies is set to manufacture the base variants of Pixel phones, while Foxconn will focus on the Pro models.
Google aims to make India a key hub for Pixel phone manufacturing.
The company plans to start production in September this year, with exports beginning once production stabilises.
Initially, the phones will be exported to Europe, followed by the US market.
Market Strategy
Interestingly, the demand for Pixel phones in India is currently low. Google intends to leverage the Production Linked Incentive (PLI) scheme benefits by exporting most of the locally produced devices.
Tarun Pathak from Counterpoint Research commented on this strategy: “Any manufacturing operation would require a certain scale for commercial sense. With less than 1 per cent share in India, Google will need export volumes of pixel devices to scale its manufacturing. Hence, there are high chances of exporting outside India and Google’s big markets are USA and key European countries where some of the OEMs are already exporting their smartphones from India.”
Upcoming Launch
Google is set to launch its Pixel 9 series in India on August 13.
The new series is expected to feature improvements such as a faster and more reliable ultrasonic fingerprint scanner.
The standard model is likely to have a dual rear camera setup, while the Pro model may feature a triple rear camera system.
This move by Google represents a significant shift in its manufacturing strategy and could potentially boost India’s position as a global smartphone manufacturing hub.
FAQs
Why is Google manufacturing Pixel phones in India?
Google is expanding its manufacturing base to India to leverage the Production Linked Incentive (PLI) scheme and to export devices to larger markets like Europe and the US.
Who will handle the production of Pixel phones in India?
Foxconn and Dixon Technologies will handle production, with Foxconn focusing on Pro models and Dixon on base variants.
When will production of Pixel phones start in India?
Production is set to begin in September, with exports starting once production stabilizes.
What are the expected features of the new Pixel 9 series?
The Pixel 9 series is expected to include improvements such as a faster ultrasonic fingerprint scanner, with the standard model featuring a dual rear camera setup and the Pro model a triple rear camera system.
What is the market strategy for Pixel phones manufactured in India?
Given the low demand in India, Google plans to export most of the locally produced Pixel phones to Europe and the US to achieve commercial scale.
Also Read: Google Pixel 9 To Reportedly Get Only A Modest Chipset Upgrade Next Year
Also Read: Google Pixel 9 Pro Potentially Revealed in Detailed 5K Renders Months Ahead of Official Launch
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