Tablet Market Boom: 22.1% YoY Growth in Q2 2024 - IDC Report

Overview of Growth Tablet Market Surge in Q2 2024 22.1% YoY Increase – Reached 34.4 million units in Q2 2024 Drivers of Growth – Product refreshes – Replacement cycles – Inventory replenishment Comparison – Favorable compared to 2Q19 (32.5 million units) – Similar to pre-pandemic levels

Top Vendors Performance in Q2 2024 Apple – 12.3 million units shipped – 18.2% YoY growth – Boosted by 11″ and 13″ iPad Air and iPad Pro models Samsung – 6.9 million units shipped – 18.6% YoY growth – Growth driven by commercial deployments Lenovo – 2.5 million units shipped – 16.7% YoY growth – Significant growth in detachable tablets (39.7%)

Significant Market Performances HUAWEI – 2.3 million units shipped – 40.3% YoY growth – Boost from new MatePad 11.5S and June promotions in China Xiaomi – 2 million units shipped – 94.7% YoY growth – Gains in Europe, Russia, and Asia/Pacific

Future Trends and Market Dynamics Market Moving Beyond Pandemic – Continued support from refresh cycles – Growth in emerging markets Technological Advancements – New market entrants expanding globally – Long-term leaders enhancing technology (e.g., OLED displays for iPad Pros) – Leveraging emerging technologies like AI