Google explains new Sustainable packaging design while unboxing Pixel Watch 3
Sustainable Packaging Initiative: – 100% Plastic-Free: Achieved a year ahead of the 2025 deadline. – Fiber-Based Alternatives: Replaced shrink wrap, plastic tape, and labels with eco-friendly materials.
New Packaging Design: – Material: Boxes are made from a new paper material that is three times stronger and 70% more stretchable than previous options. – Molded Fiber Pulp: Made from recycled newspaper, providing better protection for the device and a natural look.
Pixel Watch 3 Unboxing: Outer Packaging: – Recyclable cardboard box with a speckled texture and uncoated surface. – Features a tamper-evident sleeve with a peelable closure label. Inside the Box: – Bottom Box: Contains the Pixel Watch 3 with a translucent, rectangular piece of protective paper. – Top Box: Houses the charging puck. – Separate Box: Contains the watch band.
Additional Notes and Industry Guidance – The packaging’s natural look makes it easily identifiable as recyclable. – Designed to offer a premium, gift-like unboxing experience. – Google’s Plastic-Free Packaging Design Guide assists other companies in adopting eco-friendly practices.