OnePlus Unveils Heartwarming Diwali 2024 Campaign: Make It Special for Everyone

Campaign Theme Theme: #MakeItSpecial – Emphasizes small acts of kindness and their power to make a difference. – Highlights the importance of community, including pets and often overlooked homeless animals.

Ad Film Concept Main Film: – Follows a family and their pet dog celebrating Diwali. – Demonstrates unconditional love and inclusion of homeless animals in festivities. – Showcases OnePlus products as meaningful gifts.

Second Ad Film Upcoming Film: – Features a young couple gifting each other the OnePlus Nord 4. – Light-hearted twist with their playful cat eyeing the Nord 4. – Highlights the popularity of Nord devices among Gen-Z.

Campaign Impact & CSR Initiative Director of Marketing: Ishita Grover – Focus on joy and inclusivity, creating cherished memories this Diwali. CSR Initiative: Collaboration with Heads Up For Tails Foundation to provide essential supplies for 20,000 shelter animals.

Accessibility and Release Ad Availability: – The ad film will be available across YouTube, Instagram, Twitter, and Facebook.