OPPO India Achieves 62% Customer Satisfaction in After-Sales Service, According to Counterpoint
– OPPO India secures the top spot in customer satisfaction for after-sales service. – 62% of customers rated their in-store experience as “very satisfactory.” – Recognition based on a survey conducted by Counterpoint Research in August 2024.
Survey Insights – Survey included over 2,000 customers from top smartphone brands: – OPPO India – realme – Samsung – vivo – Conducted across 13 Tier 1 and Tier 2 cities.
Key Satisfaction Metrics – After-Sales Experience: 62% of OPPO customers rated service centre experience as “very satisfactory.” – Transparency: 78% of repairs completed in customers’ presence. – Speed of Resolution: 35% of issues resolved within an hour. – Repair Quality: 57% customer satisfaction. – Cost Satisfaction: 51% very satisfied with repair costs.
– Multilingual Support: 48% communicated in languages other than English and Hindi. – Staff Knowledge: 56% very satisfied with staff knowledge. – OPPO operates over 560 exclusive service centres across 500+ cities. – Launched OPPO Self-Help Assistant in March 2024 for digital issue resolution. – Introduced new generation 3.0 service centres in 2022 for a transparent experience.