Apple Search Ads Launches in Turkey and Expands to 20 Additional Countries

[{"selector":"#anim-34f03654-2183-48f3-afff-774e977e4ded","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0e6b30f2-e8fe-4852-819a-27c0804f3cfa","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Apple Search Ads Launches in Turkey and Expands to 20 Additional Countries

[{"selector":"#anim-97cafb6b-6a4d-4d4f-b339-272731efb17a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0335ecbd-2879-4624-a022-45e41557a919","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Apple Search Ads – Apple Search Ads allows developers to promote their apps within the App Store. – Ads appear on the Today tab, Search page, and product pages of other apps. – Developers benefit from increased visibility and can achieve up to 2x more impressions compared to organic search.

[{"selector":"#anim-c3f62a9e-587b-4754-9444-ad155a9fbe33","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-63797414-b0ab-4a2f-9643-125312796121","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] New Countries Added – Turkey – Algeria – Mongolia – Morocco – Slovakia – Uzbekistan – Bulgaria – Ghana – Cyprus – Armenia – Luxembourg – Nepal – Sri Lanka – Latvia – Slovenia – Estonia – Kyrgyzstan – Kenya – Iceland

[{"selector":"#anim-66fb803c-07e7-47d6-9e8d-4b4f16bdaabc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a5d5780d-4df0-4109-a698-deb48e211598","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Benefits for Developers – Developers can now target customers in their domestic regions. – Search Ads operate on a cost-per-tap model, allowing developers to pay only when users click on their ads. – Previous rollout in Brazil and other regions has proven successful.

[{"selector":"#anim-6b146163-4e9b-44a9-982c-4f1b9dab737b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-84a7d70b-8d96-4e7c-9e65-9b92ff6d813e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – Apple initially faced pushback over low-quality ads appearing alongside professional software. – The company has since restricted certain categories, like gambling ads, from appearing in specific ad slots.