Panasonic’s Flagship Campaign Returns With #WelcomeToParenthood; Eases New Parents’ Journey Through Smarter Choices

[{"selector":"#anim-d5e90ebe-c2aa-4e63-8ade-4e533be3d004","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-123120ff-5c89-4274-b605-e9815770b631","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Panasonic’s Flagship Campaign Returns With #WelcomeToParenthood; Eases New Parents’ Journey Through Smarter Choices

[{"selector":"#anim-242b7799-254e-4b2f-a421-2044ad43f57c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dbc7effe-21cc-41a5-ac36-8330f5808182","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Launch Date: October 2024 The campaign celebrates the journey of young parents in India, addressing their unique challenges and joys. Objective: To simplify parenthood through smarter choices in home appliances, supporting young parents in their daily lives.

[{"selector":"#anim-48e03bc7-9d13-4468-8cc2-ce8f149af2b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8b4e1abd-addb-44ab-aeae-2baf7306b166","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – Goal: Empower young parents with buying guides for home appliances – Promise: Simplify parenthood, one appliance at a time – Target Audience: Young adults aged 18-34, with 50% aged 25-34

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[{"selector":"#anim-a77433e8-8bb1-419d-b551-2a2ed7358b6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-72761b94-6825-445f-8899-1716c240bbe4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Washing Machines: Baby Care Features – 69% emphasize cleanliness for infants Desired Features: – Antibacterial washing capabilities – Energy efficiency – Smart connectivity, especially popular in Bengaluru (90%)

[{"selector":"#anim-d36065c5-3b19-4bc8-b0a1-72704a696ce5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-666e0c29-8ed3-4bb5-944c-3d0d533c45d4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Panasonic's Appliance Innovations – Washing Machines: Gentle Handwash, Stain Master – Refrigerators: Prime Fresh, Prime Convertible, Jumbo Vegetable Box – Air Conditioners: AI functionality, Nanoe-X & Nanoe-G technologies