Highlights 

• Apple is considering integrating RCS messaging in India via Google’s partnerships with Vodafone Idea and Reliance Jio.
• Bharti Airtel hesitates to adopt RCS due to spam concerns seeking the use of proprietary spam detection tools and regulatory oversight.
• RCS offers features like typing indicators, read receipts, Wi-Fi messaging and HD media sharing.

Apple is reportedly in talks with Google to bring Rich Communication Services (RCS) messaging support to India. According to The Economic Times, this partnership could allow Apple’s iMessage to work with RCS protocols, improving the way iPhone and Android users communicate.

Apple has already rolled out peer-to-peer (P2P) RCS messaging in eight countries, including the US, Canada, Germany, Spain, France, the UK, Belgium and China.

In these regions (except China), Apple’s iMessage relies on Google’s backend servers, which are part of local carrier networks. The report suggests Apple might follow the same approach in India, integrating RCS through Google’s partnerships with Vodafone Idea and Reliance Jio.

However, Bharti Airtel is holding back. The telecom giant has concerns about spam and does not want to integrate RCS with Google unless it can use its proprietary spam detection tools.

An Airtel executive told The Economic Times, “Until Google allows Airtel to identify spam messages using its proprietary tool, RCS will not be onboarded… since Google RCS is an OTT (over-the-top) service, it bypasses the Airtel intelligent solution much as all OTT services do.”

Airtel has also asked telecom regulators to bring OTT messaging apps under anti-spam regulations.

What Is RCS Messaging?

Rich Communication Services (RCS) is an upgraded messaging standard developed by the GSM Association (GSMA). Unlike traditional messaging services such as SMS and MMS, RCS works over the Internet and offers a richer messaging experience.

Key Features of RCS include typing indicators to see when someone is typing, read receipts to know when your message has been read, Wi-Fi & mobile data messaging with no SMS charges and High-resolution media sharing for sending HD images, videos and files.

If Apple adopts RCS in India, it could bridge the gap between iPhone and Android messaging, making cross-platform chats smoother and more seamless.

FAQs

Q1. What is Apple reportedly planning with RCS messaging in India?

Answer. Apple is in talks with Google to integrate RCS messaging in India through partnerships with Vodafone Idea and Reliance Jio, enhancing cross-platform communication.

Q2. Why is Bharti Airtel hesitant about adopting RCS?

Answer. Airtel has concerns about spam and wants to use its proprietary spam detection tools. It is also urging telecom regulators to include OTT messaging apps under anti-spam regulations.

Q3. What features does RCS messaging offer?

Answer. RCS provides features like typing indicators, read receipts, Wi-Fi and mobile data messaging, and high-resolution media sharing for an enriched chat experience.

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