Highlights
- Apple has warned investors that future products might not be as profitable as the iPhone.
- Exploring newer technologies like mixed-reality headsets and AI is potentially affecting revenue.
- Apple’s Vision Pro headset has seen modest sales.
Many industry experts and tech enthusiasts have been speculating that Apple seems to dwindling from its dominating position in the tech world lately.
There have been signs of Apple’s downward slope in the sales data for a while now.
The arguably common perception today is that Apple needs to reinvent itself. And there always have been arguments in favour of Apple and its upcoming innovations as well.
However, this is probably the first time the Cupertino giant admitted that the future might not be as profitable.
Apple has warned its investors about keeping their expectations in check for the future. The company reportedly has admitted that future Apple products might never be as profitable as the iPhone.
However, Apple maintained that it is because of the exploration of newer technologies such as mixed-reality headsets and artificial intelligence.
According to a Financial Times report, Apple has added a “Business Risk” heading in its latest annual report to issue the warning to its investors.
Apple reportedly wrote in the report, “New products, services and technologies may replace or supersede existing offerings and may produce lower revenues and lower profit margins, which can materially adversely impact the company’s business, results of operations and financial condition.”
The company has been actively working to integrate consumer AI features into its products to take on competitive tech companies such as Google and Meta.
Recently, Apple introduced its initial Apple Intelligence features and has announced more upcoming enhancements including a ChatGPT integration.
Meanwhile, to support this warning we have the sales data of one of Apple’s most hyped products amongst categories other than the iPhone.
The Apple Vision Pro headset has registered modest sales since launch with experts believing it to be likely influenced by its steep $3,499 (INR 2,95,077) price tag.
FAQs
Q1. Why has Apple warned its investors about future product profitability?
Answer. Apple has warned its investors that future products might not be as profitable as the iPhone. The company admitted that new products, services, and technologies might produce lower revenues and profit margins, which can materially adversely impact the business.
Q2. How have the sales of the Apple Vision Pro headset been since its launch?
Answer. The Apple Vision Pro headset has seen modest sales, likely due to its high $3,499 (INR 2,95,077) price tag.
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