Apple Hits Record $124.30 Billion Q1 2025 Revenue Despite 11% Sales Dip in China, Plans Four New Stores in India

Highlights

• Apple reported quarterly revenue of $124.3 billion for fiscal Q1 2025 with a net profit of $36.3 billion and EPS of $2.40.
• It faced an 11% decline in sales in China due to increased competition and the unavailability of Apple Intelligence.
• The tech giant plans to open four new stores in India and expand Apple Intelligence to support more languages.

Apple has reported a record-breaking quarterly revenue of $124.3 billion for its fiscal Q1 2025 (ending December 28, 2024), marking a 4% year-over-year (YoY) growth. The company also posted a net profit of $36.3 billion (up 7.07% YoY) and earnings per diluted share of $2.40 (up 10.09% YoY) setting new all-time highs.

During the earnings call, CEO Tim Cook said Apple achieved all-time revenue records in most regions, including the Americas, Europe, Japan and Asia Pacific. Emerging markets also played a key role with Apple setting records in Latin America, the Middle East and South Asia.

During Apple’s FY Q1 2025 earnings results, Apple CEO Tim Cook said, “Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 per cent from a year ago. We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we’re unlocking new possibilities for our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we’re excited that Apple Intelligence will be available in even more languages this April.”

New Apple CFO Kevan Parekh added, “Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders. We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”

China Sales Drop 11%, iPhone Demand Declines

Despite strong global performance, Apple faced challenges in China, where revenue fell 11.1% to $18.51 billion. This is the biggest drop in the region since a nearly 13% decline in Q1 2024. Increased competition from local brands like Huawei, Oppo, and Vivo has made it harder for Apple to maintain market share.

Tim Cook told CNBC that part of the issue is Apple Intelligence, the company’s generative AI platform, which isn’t available in China or several other key markets.

He noted, “During the December quarter, we saw that in markets where we had rolled out Apple Intelligence, that the year-over-year performance on the iPhone 16 family was stronger than those markets where we had not rolled out Apple Intelligence.”

Four New Apple Stores Coming Soon in India

Apple continues to see rapid growth in India and has announced plans to open four new stores in the country. These will be located in Bengaluru, Pune, Delhi-NCR and an additional outlet in Mumbai.

Tim Cook also highlighted Apple’s growing manufacturing presence in India, explaining that production in the country serves both domestic and export markets. He added, “Our business needs certain economies of scale for it to make sense to manufacture in the country.”

Apple Intelligence Expands to More Languages in April

Apple’s AI-powered Apple Intelligence will soon support more languages including French, German, Italian, Portuguese, Spanish, Japanese, Korean and Simplified Chinese. Moreover, localised English versions will roll out for India and Singapore.

New Apple CFO Kevan Parekh emphasised the company’s strong demand in emerging markets. He also noted that the Indian food delivery giant Zomato recently deployed 1,000 Mac devices to its workforce to support innovation.

Apple Key Product and Review Highlights

• iPhone revenue: $69.1 billion (flat YoY), with all-time records in Canada, Western Europe, Japan, Latin America, the Middle East and South Asia.
• iPad revenue: $8.1 billion (up 15% YoY), driven by demand for the new iPad Mini and iPad Air.
• Mac revenue: $9 billion (up 16% YoY), with double-digit growth across all regions.
• Wearables, Home and Accessories: $11.7 billion (down 2% YoY) but Apple Watch set an all-time high in active users.
• Services revenue: $26.3 billion (up 14% YoY) setting all-time records in both developed and emerging markets.
• Active device base: 35 billion active devices worldwide, the highest ever.
• Paid subscriptions: Over 1 billion paid subscriptions across Apple’s platform growing in double digits.

FAQs

Q1. What was Apple’s quarterly revenue for fiscal Q1 2025?

Answer. Apple reported a record-breaking quarterly revenue of $124.3 billion for fiscal Q1 2025, marking a 4% year-over-year growth.

Q2. How did Apple perform in China during fiscal Q1 2025?

Answer. Apple faced an 11% decline in sales in China, with revenue falling to $18.51 billion due to increased competition from local brands like Huawei, Oppo, and Vivo.

Q3. What are Apple’s plans for expansion in India?

Answer. Apple plans to open four new stores in India, located in Bengaluru, Pune, Delhi-NCR, and an additional outlet in Mumbai. Apple is also expanding its manufacturing presence in India.

Q.4 What key financial achievements did Apple report for fiscal Q1 2025?

Answer. Apple posted a net profit of $36.3 billion (up 7.07% YoY) and earnings per diluted share of $2.40 (up 10.09% YoY), setting new all-time highs.

Read More: Apple India Achieves ₹67,122 Crore Revenue in FY24, Recording 36% Growth Driven by iPhone Sales

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