Highlights

• Apple Intelligence aims to enhance iPhones, Macs, and other devices with advanced AI.
• Siri will gain more intuitive capabilities, understanding complex voice commands.
• Integration with OpenAI’s ChatGPT will provide free and premium AI features.
• Analysts predict an iPhone “super cycle” and significant sales growth from the new AI features.

Apple made headlines this week by announcing their latest sensation, which they are calling Apple Intelligence.

Shares in the giant tech company rose to a record high.

D.A. Davidson managing director Gil Luria told Yahoo Finance

“If you look at the signal away from the noise, you realize that this is unprecedented capability that Apple is going to introduce and it’s going to integrate AI into everyday life,”

Luria adds “As people buy new phones this holiday season, they’re going to see this great functionality…They’re going to show their friends and family and the product upgrade cycle will happen over the next few months and quarters…The stock’s been flat because there hasn’t been revenue growth at Apple…Now, we think that this will allow Apple’s overall growth to accelerate from the low single digits into the mid-, maybe even high-single digits over the next year or two. That’s what can drive Apple’s stock.”

JPMorgan senior analyst Samik Chatterjee wrote in a note to clients on Monday.

“Our experience with consumer surveys with prior generations of iPhone launches tell us that the hardware upgrade cycle is more driven by a collection of feature upgrades across diverse applications, which in aggregate will provide…reasons to upgrade over the next few years…The release of the AI features across Mac, iPads and iPhones will support an upgrade cycle across all the devices.”

“Apple Intelligence” generative AI offerings Monday, a much-expected announcement which rolled out upcoming upgrades to iPhones’ Siri voice assistant and across messaging, all powered by OpenAI. Apple played its AI plans far closer to the vest than its big technology peers like Google parent Alphabet and Facebook parent Meta, both of whom developed their own large-language models to compete with OpenAI’s, and Microsoft, which owns a multibillion-dollar stake in OpenAI. “Apple’s stance seems to be, we don’t need to pursue artificial general intelligence; we can leave that to Meta, OpenAI, et al, saving billions,” summarized Rosenblatt analyst Barton Crockett.

Apple Intelligence Sends Stocks Soaring

Therein, Apple’s stock actually dropped in value during the company’s annual developer conference.

However, that changed dramatically the next day when details of the AI plans emerged.

Apple’s share price surged north of $203 at one point, an all-time peak.

So just what is this Apple Intelligence that has investors excited?

Basically, it will use the most advanced AI to improve current Apple products, such as the iPhone, Macs, mail, messaging, and photos.

AI enhancements will be built into the next generation of devices fueled by Apple’s top chips.

One of the main features of the new device is a more intuitive Siri, which will understand and follow more complex voice commands.

For example, Siri can show you a collection of pictures in the library with each person and the place they were taken in them.

The goal is to blend AI assistance into everyday life.

Analysts Highly Upbeat

The capabilities are hugely optimistic: Analysts believe they will drive many new sales and upgrades.

Some expect the AI features alone to trigger an iPhone “super cycle” over the next year or two as people flock to get the latest models.

The upgrade might even push Apple’s growth rate into the double digits.

News about Apple Intelligence arose in the context of a deal that allowed the company to use the technology of the leading AI firm, OpenAI.

Their renowned ChatGPT chatbot will be integrated for free across Apple’s platform, with paid premium features to follow.

While some competitors like Google have made AI strides, most experts see Apple’s approach as raising the bar.

By unifying hardware, software and cutting-edge AI under one umbrella, it can deliver an experience unmatched by rivals.

Of course, nothing is guaranteed and launching new technology always has risks.

But Wall Street is clearly betting that Apple has another huge hit on its hands that will keep its stellar growth going for years to come.

FAQs

What is Apple Intelligence?

Apple Intelligence is the latest AI initiative from Apple, designed to improve existing products like iPhones, Macs, mail, messaging, and photos by integrating advanced AI features.

How will Siri improve with Apple Intelligence?

Siri will become more intuitive, capable of understanding and following more complex voice commands, such as showing a collection of pictures based on people and locations.

What impact did the announcement of Apple Intelligence have on Apple’s stock?

After details of Apple Intelligence emerged, Apple’s share price surged to a record high, reaching over $203 at one point, signaling strong investor confidence in the new AI capabilities.

How will Apple integrate OpenAI’s ChatGPT into its products?

Apple’s platform will feature ChatGPT integrated for free, with additional paid premium features to follow, enhancing user experiences across various applications.

Also Read: Apple’s iOS 18 Is Likely to Be Its Most Ambitious Update Yet: Mark Gurman

Also Read: Apple Reportedly Acquires DarwinAI to Boost iOS 18 AI Features and More

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