Highlights

• Apple is rumoured to replace the iPhone 17 Pro Max with a new model named iPhone 17 Ultra.
• The iPhone 17 Ultra may feature a smaller Dynamic Island, a vapor chamber cooling system, a larger battery, and a thicker build.
• The shift aligns with Apple’s existing Ultra branding seen in products like the Apple Watch Ultra.

Caption – Apple will reportedly replace iPhone 17 Pro Max with iPhone 17 Ultra. (Image credit – Apple)

It appears Apple is replacing one of its high-end models in the next iPhone lineup with a completely new model. While similar rumours surfaced before the launches of the iPhone 15 and iPhone 16 series, this time, a new report backs up the claim. Here’s what we know.

iPhone 17 Ultra To Replace iPhone 17 Pro Max

In one of its recent reports, the popular Korean blogger known as the Naver blog revealed that Apple will introduce an iPhone 17 Ultra replacing the Pro Max in its lineup.

Translation from Korean to English via Google translate of the blog reads, “It seems that the existing lineup will be differentiated by changing the naming to Ultra, further differentiating it from the existing Pro and Max. In other words – Basic, Air (this is also expected to have a different name), Pro, Ultra. It will mark a major change to the product lineup that has continued for many years. (In particular, Apple is attempting a new change in marketing and sales by making a major design change to the existing iPhone and changing iOS 19.)”

iPhone 17 Ultra to Bring Major Upgrades

According to the Naver blog, Apple’s supply chain analysis suggests that the iPhone 17 Ultra is in the works and will bring new hardware features. One key change could be a smaller Dynamic Island, but the number of component orders indicates it may not be available on both the Pro and Ultra models.

The iPhone 17 Ultra is also rumoured to feature a vapor chamber cooling system, making it the only model in the lineup with this technology.

Moreover, it is expected to have a larger battery than the Pro Max, which would also make it thicker.

While some might find this shift surprising, Apple has already embraced the Ultra branding in products like the Apple Watch Ultra and M3 Ultra chip. An iPhone Ultra with significant hardware upgrades could also give Apple the opportunity to increase prices and boost profit margins.

It’s still early to say for sure if this report is accurate, which is why we will have to keep an eye on further developments.

FAQs

Q1. What change is Apple making in its iPhone 17 lineup?

Answer. Apple is rumoured to replace the iPhone 17 Pro Max with a new model called the iPhone 17 Ultra, marking a significant shift in its product lineup.

Q2. What hardware upgrades are expected in the iPhone 17 Ultra?

Answer. The iPhone 17 Ultra is rumored to feature a smaller Dynamic Island, a vapor chamber cooling system, a larger battery, and a thicker design.

Q3. Why is Apple introducing the “Ultra” branding for the iPhone?

Answer. The introduction of the iPhone 17 Ultra aligns with Apple’s existing Ultra branding in products like the Apple Watch Ultra, and it may allow Apple to raise prices and increase profit margins

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