Highlights
- Apple is positioning the iPhone 16 Pro and Pro Max as professional film cameras
- A new ad shows a new 4K slow-motion video at 120fps feature.
- The new ad highlights the tagline “Hollywood in your pocket.”
Apple has been trying to position the iPhone camera system as a professional camera for video shoots, especially films. The whole idea of shooting movies on iPhone is not new and we have previously seen Apple collaborating with filmmakers. The recently released iPhone 16 Pro ads again remind us that iPhones are as good as professional film-shooting cameras.
Apple has just released a fresh ad for its iPhone 16 Pro and Pro Max. And as we mentioned, it is all about the camera.
The focus of the recently released ad is on an exciting new feature: 4K slow-motion video at 120 frames per second.
The ad emphasizes the power of this feature with the tagline – “Hollywood in your pocket.”
While earlier ads for the iPhone 16 series focused on Apple Intelligence, this new spot shifts the spotlight to the camera particularly its ability to record ultra-smooth 4K video at 120fps.
The feature is exclusively available in the Pro models.
To recall, key camera features of the iPhone 16 Pro include –
- 4K Slow-Motion Video: Records at 120 frames per second for ultra-smooth slow-motion.
- Cinematic Slo-Mo: Professional-quality slow-motion video capture.
- Advanced Audio: Adjust sound styles with a simple tap.
- Triple-Lens System: Wide, ultra-wide, and telephoto lenses for versatile photography.
- Night Mode: Improved low-light performance for stunning night shots.
- ProRAW and ProRes: Advanced formats for professional-grade photo and video editing.
- Improved HDR: Enhanced dynamic range for more vivid images.
Apple refers to this as “Cinematic slo-mo” in the ad, showcasing how users can capture stunning, professional-quality slow-motion videos with ease.
The ad underscores Apple’s positioning of the iPhone 16 Pro and Pro Max as devices capable of producing Hollywood-level video quality.
The camera system also supports advanced audio features that will allow iPhone 16 Pro series users to adjust sound styles with a simple tap. It basically offers a complete package for content creators.
With the tagline “Hollywood in your pocket,” Apple is trying to showcase iPhone 16 Pro models as similar to professional filmmaking devices for everyday users.
FAQs
Q1. What was the recently released ad for the iPhone 16 Pro and Pro Max?
Answer. Apple has just released a fresh ad for its iPhone 16 Pro and Pro Max. And like we mentioned, it is all about the camera. The focus of the recently released ad is on an exciting new feature: 4K slow-motion video at 120 frames per second.
Q2. What tagline was used in the new iPhone 16 Pro ad?
Answer. The ad emphasizes the power of this feature with the tagline – “Hollywood in your pocket.”
Q3. What is iPhone 16 4K camera feature?
Answer. The iPhone 16 Pro and Pro Max feature 4K slow-motion video recording at 120 frames per second, offering ultra-smooth, professional-quality video.
Also Read: iPhone 16 Pro Max Production Cost Estimate BOM Revealed
Join MyMobile WhatsApp Channel
