Highlights

• Apple partners with OpenAI to power AI features in iOS 18
• Potential collaboration with Google for Gemini as an alternative AI solution
• New AI features to be previewed at WWDC and launched with iPhone 16
• AI capabilities include transcribing memos, retouching photos, enhancing search, and upgrading Siri

Apple seems to have finally decided on using OpenAI’s technology to power AI features in iOS 18, its upcoming software update for iPhones.

This news has been confirmed by a recent report from Bloomberg’s Mark Gurman, who states that the deal with OpenAI could be a significant component of Apple’s Worldwide Developers Conference (WWDC) next month.

OpenAI to Power Apple AI

The report further says that Apple is also working on an agreement with Google to provide Gemini as an alternative AI solution.

Barring nothing, Apple is going to be one of the biggest players in the AI space with its huge user base when the new features see the light of day with iOS 18.

Partnering with OpenAI for the AI features of iOS 18 will probably give Apple a competitive edge against Samsung, relying solely on Google’s Gemini AI to run advanced features on the Galaxy S24 lineup.

Gurman suggests that these new AI features might at first be marketed as a \”preview\” in the developer beta version of iOS 18.

Apple could then launch a stable version of these features alongside the iPhone 16 in September.

So, how will Apple’s AI features differ from those offered by Samsung and Google?

A Clearer Picture at WWDC

At the WWDC event in June, Apple is expected to introduce a range of AI features, including capabilities for transcribing memos, retouching photos, enhancing search functionality, and upgrades to Siri, the company’s virtual assistant.

Beyond iOS 18, Apple is said to bring AI features to macOS and iPadOS.

Supposedly, these operating systems will feature software that determines whether a particular task should be run on the device itself or via the cloud.

On-device AI, however, comes with its own set of advantages: privacy, the ability to function offline or in areas that have poor internet connectivity, and potentially reduced response time.

On-device large language models, on the other hand, do not have the massive servers or billions of parameters behind them—those are reserved for most commercial chatbots like ChatGPT or Gemini—and in some cases, could potentially be less powerful or knowledgeable in capability.

If Apple is using the cloud-based LLM for its iOS 18 AI features, then the tech company faces a challenge of maintaining its privacy-focused image.

According to Gurman, Apple will likely talk up the fact that it won’t be building user profiles in the same way as Google or Meta.

FAQs

What AI technology is Apple using for iOS 18?

Apple is integrating OpenAI’s technology to power AI features in the upcoming iOS 18 update.

Is Apple working with any other AI providers for iOS 18?

Yes, Apple is also working on an agreement with Google to provide Gemini as an alternative AI solution.

When will the new AI features in iOS 18 be available?

The AI features are expected to be marketed as a “preview” in the developer beta version of iOS 18 and will likely launch in a stable version alongside the iPhone 16 in September.

What new AI features can we expect in iOS 18?

New AI features in iOS 18 may include capabilities for transcribing memos, retouching photos, enhancing search functionality, and upgrades to Siri.

Will Apple’s AI features be available on other operating systems?

Yes, Apple plans to bring AI features to macOS and iPadOS as well.

Also Read: Apple’s iPhone 16 to Revolutionize with AI Integration in iOS 18

Also Read: Apple’s iOS 18 Is Likely to Be Its Most Ambitious Update Yet: Mark Gurman

Also Read: Apple Reportedly Acquires DarwinAI to Boost iOS 18 AI Features and More

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