HIGHLIGHTS
* Apple WWDC 2023 official webpage has a nifty new easter egg teasing AR.
* The easter egg opens an AR page showing the morphing Apple logo with the event date inside it.
* The easter egg is likely hinting at Reality Pro AR/VR headset expected to launch at the WWDC 2023.
There’s a new easter egg on the official WWDC 2023 webpage. When the users tap on the Apple logo on top of the page, they are taken to an AR simulation showing another Apple logo in real-time, in their immediate vicinity.
It is a nudge toward the much-anticipated launch of Apple’s AR/VR headset, reportedly called the Reality Pro headset. Or it could mean that Apple is gearing up to make several AR and VR announcements for developers.
Apple enthusiasts and tech enthusiasts alike are eagerly awaiting the arrival of Apple’s annual Worldwide Developers Conference (WWDC), which is set to take place on June 5, 2023.
This year, however, there is an exciting twist. Apple has hinted towards the fact that the event will feature augmented reality (AR) and virtual reality (VR) announcements, marking a significant milestone in the company’s ongoing exploration of these cutting-edge technologies.
Here’s everything you need to know about this development.
Apple’s Easter Egg on WWDC Page Hints at AR/VR Announcements
The new AR/VR easter egg from Apple has to be one of the niftiest from the brand. If you want to check it out, head to the Apple Events page and click on the Apple logo on the top. Note that this will only work on your smartphone and tablet.
Once you tap on the logo, you should be able to see your vicinity through your device’s camera.
The page will ask you to move your camera around to calibrate the experience. Once the calibration finishes, you should see the glowing, multicoloured Apple logo morphing with the June 5 date inside.
You can shrink, zoom and move the logo around in your vicinity. You can also tap the “object” tab on the top to see the same morphing logo against a grey background.
While the easter egg might just be a glowing logo with your surroundings in the background, it is pretty significant as it hints at AR/VR announcements marking a milestone for the brand.
It could be as simple as AR and VR innovations in terms of apps and games for developers.
However, rumours have been rife about Apple launching its long-due and much-anticipated mixed-reality headset at the upcoming event.
Apple Reality Pro Headset Leaked Details
Most likely to be called Reality Pro, the mixed reality headset from Apple is speculated to sport a ski-goggles-like design and is expected to cost over $3,000 (~Rs 2,48,000).
It’s expected to support AR and VR with a physical crown to switch between them. A recent leak revealed that the headset would come with 4K micro OLED displays measuring 1.41 inches and featuring 4,000 PPI pixel density and 5,000 nits brightness.
Other rumoured details include an external battery pack, M2-level processors, and xrOS. The OS is rumoured to be intended for communication and entertainment mainly.
Apple introduced its first WWDC Easter egg in 2020
For several years now, Apple has delighted its audience by including hidden AR surprises on the event page leading up to WWDC. These Easter eggs have become somewhat of a tradition, captivating users and hinting at what’s to come.
In 2020, Apple introduced its first AR Easter egg during the iPad and Apple Watch Series 6 event, and it has continued this trend ever since.
To uncover the AR Easter egg for WWDC23, all users need to do is visit the Apple Events webpage on their iPhone or iPad. Once there, they can simply tap on the morphing Apple logo located at the top of the page. As soon as they do so, an incredible AR experience will unfold before their eyes.
The AR experience showcases a static Apple logo shadow alongside a mesmerizing morphing Apple logo that occasionally reveals the date of the event, “June 5, 2023.”
Users will have full control over the shifting Apple logo, allowing them to rotate it in any direction and adjust its size by pinching or expanding their fingers.
Alternatively, they can choose to view the AR experience or focus solely on the captivating morphing Apple object set against a subtle gray background.
As Apple enthusiasts eagerly anticipate WWDC23, the inclusion of AR and VR announcements has generated a wave of excitement.
With the rumored unveiling of Apple’s Reality Pro headset, the conference promises to showcase the company’s commitment to pushing the boundaries of technology and immersing users in innovative digital experiences.
The integration of AR into WWDC highlights the growing significance of this technology in various fields, including gaming, education, and productivity.
As Apple continues to explore AR’s potential, we can expect groundbreaking developments that will reshape how we interact with the digital world.
Apart from this, there are also rumors of the 15-inch Macbook Air dropping on the same date.