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Highlights Meta Verified subscription now available for WhatsApp Business users in India. Verified badge ensures business authenticity and boosts trust. New AI tools assist businesses in providing detailed product information. Direct call feature to enhance communication with larger businesses. Meta maker Mark Zuckerberg has now stated that Meta Verified, the subscription service of the company, will soon be made available to WhatsApp Business users in India. The company's subscription service has also been made available to WhatsApp Business users based out of Brazil, Indonesia, and Colombia apart from India. “We’re also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia, and Colombia. When you see a Meta Verified badge, this means a business has registered their information with Meta,” founder and chief executive officer (CEO) Mark Zuckerberg said in his remarks at the event. “Back in April, we released a new version of Meta AI powered by our latest model Llama3. I'm excited to announce that we're going to launch Meta AI in Portuguese next month, along with a number of other new languages. And that means that more people around the world are going to be able to ask the assistant questions across any of our apps,” he said. He said that the vision of the firm was not just to build a single AI assistant, but also to enable lots of different AIs that can serve different purposes, including for businesses. “Any business should be able to quickly stand up an agent that can talk to your customers, provide support, and facilitate commerce,” he added. So what is Meta Verified and why is it noteworthy? What does Meta Verification mean, though? Meta Verified subscription now available for WhatsApp Business users in India The service was first launched by the creators in February 2022. Now, the business is following up on Zuckerberg's announcement from the Conversations Conference in Mumbai that took place last September to expand its Meta Verified to businesses on Instagram, Facebook, and WhatsApp. Now, nearly seven months after the announcement, the company is finally making Meta Verified available to businesses in India. Meta Verified is more like a subscription package that comes with Instagram and Facebook. It has a verified badge that authenticates the account with a government ID, proactive account security, account assistance, and more exposure and reach. The Meta Verified symbol lets WhatsApp users know that the business they are dealing with on the app is genuine. Therefore, the business is legitimate and the right representation is made. In simpler terms, the Meta Verified symbol protects company owners from imitation. As Meta explains, "When you see a Meta Verified badge, this means a business has registered their information with Meta. Businesses using Meta Verified receive enhanced account support (including impersonation protection) and can use WhatsApp across multiple devices for their employees." Making Yourself Trustworthy New AI tools assist businesses in providing detailed product information Also, the badge will be displayed on a Meta Verified business's WhatsApp Channel and custom WhatsApp page, adding to the business's credibility and trustworthiness. To complement the Meta Verified rollout, Meta has launched new AI tools to assist businesses on WhatsApp. The tools will offer more information to users about the product being sought and answer the questions for businesses. This feature will also be available with business ads on Facebook and Instagram. Finally, Meta is also bringing the capability to allow people to call bigger businesses directly on WhatsApp with one tap. This will be helpful when the requests or questions are complicated and detailed in nature, such as travel planning or opening a new account with a bank. Meta has started testing the call feature and plans to make it available to businesses in the coming months. FAQs What is Meta Verified? Meta Verified is a subscription service that authenticates business accounts on Instagram, Facebook, and now WhatsApp, with a verified badge and enhanced security features. What benefits do businesses get with Meta Verified on WhatsApp? Businesses receive a verified badge, proactive account security, enhanced account support, and the ability to use WhatsApp across multiple devices for employees. How does Meta Verified enhance trust for businesses on WhatsApp? The verified badge indicates that the business has registered their information with Meta, assuring customers of the business’s authenticity and legitimacy. What new AI tools has Meta introduced for businesses on WhatsApp? Meta has launched AI tools to provide users with more information about products and answer questions, available with business ads on Facebook and Instagram. Can customers call businesses directly through WhatsApp with Meta Verified? Yes, Meta is testing a feature allowing direct calls to larger businesses on WhatsApp for complex inquiries, set to roll out in the coming months. Also Read: Mark Zuckerberg introduces Meta Accounts and Meta Horizon profiles for VR Also Read: Meta Concerned About Telecommunications Bill 2023 Impact on India’s OTT Landscape Also Read: Meta Announces New Privacy Controls for EU Users: Unlinking Facebook, Instagram, and WhatsApp Also Read: Meta Tightens Messaging Safety for Teens on Instagram and Facebook

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