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Project Orion AR glasses to be showcased at Meta Connect conference. Mark Zuckerberg claims they are the most advanced AR technology. Inspired by the success of Ray-Ban smart glasses. Full consumer version with sleek, modern design aimed at the market. Meta, the parent company of Facebook, is making waves in the augmented reality (AR) space. CEO Mark Zuckerberg recently announced the company's work on full holographic glasses, which he claims could be the most advanced AR glasses on the market. CEO Mark Zuckerberg recently announced the company's work on full holographic glasses Meta plans to showcase the first version of its true AR glasses, codenamed Project Orion, at the annual Connect conference this autumn. These glasses are expected to demonstrate significant advancements in AR technology. Andrew Bosworth, Meta's chief technology officer has proclaimed the upcoming product as "the most advanced piece of technology on the planet in its domain." Zuckerberg's Excitement In an interview with Business Insider, Zuckerberg expressed his enthusiasm,"Every person who I've shown it to so far, their reaction is giddy. I'm really looking forward to showing that to more people." Every person who I've shown it to so far, their reaction is giddy, said Zuckerberg. Unlike some competitors who focus solely on prototypes, Meta aims to develop a full consumer version of these AR glasses. Zuckerberg acknowledged that early prototypes might have thicker frames to accommodate the technology, but the goal is to create a product that looks unmistakably like regular glasses. Building on Ray-Ban Success The company's strategy is influenced by the unexpected success of their Ray-Ban smart glasses collaboration. This has encouraged Meta to push the boundaries of integrating AR technology into a sleek, modern glasses form factor. The unexpected success of Meta's Ray-Ban smart glasses collaboration While artificial intelligence (AI) dominates current tech discussions, Meta's focus on AR is making it clear of the company's potential for these technologies to work in tandem in the future. Despite the excitement, specific details about the glasses remain scarce. More information is expected to be revealed at the Meta Connect conference in September. Market Impact and Future Prospects Meta's commitment to commercial availability sets it apart from competitors If Meta succeeds in bringing these advanced AR glasses to market, it could significantly impact the wearable technology landscape. Meta's commitment to commercial availability basically sets it apart from competitors who may be focusing on prototypes or limited releases. Like Apple with the extremely expensive Vision Pro headset. "I would have thought previously that we needed the full holograms for presence," he said to Business Insider. "But AI has made such big leaps that I think that even something that's a simpler product will have more appeal sooner." Meta's Vision for the Future Meta's AR glasses project is very likely a bold step towards merging digital and physical realities in everyday life. Zuckerberg emphasised the company's focus on consumer-ready products: "We don't just want to do prototypes. We want to ship a full consumer version of this." As all of us eagerly anticipate more information, Meta's AR glasses project is very likely a bold step towards merging digital and physical realities in everyday life. It's no joke to say that the success of this venture could redefine how we interact with technology and our environment. FAQs What is Project Orion? Project Orion is Meta's new AR glasses project, set to be unveiled at the Meta Connect conference, showcasing advanced AR technology. Who announced Project Orion and when will it be revealed? CEO Mark Zuckerberg announced Project Orion, which will be showcased at the Meta Connect conference this autumn. What distinguishes Meta's AR glasses from competitors? Meta's AR glasses aim to integrate sophisticated AR technology into a consumer-ready, sleek design, unlike competitors who focus on prototypes. How did Meta's previous AR products influence Project Orion? The success of the Ray-Ban smart glasses collaboration motivated Meta to push the boundaries of AR technology for Project Orion. When can more details about Project Orion be expected? Detailed information about Project Orion is expected at the Meta Connect conference in September. Also Read: Meta Teams Up With Ray-Ban to Unveil Cutting-Edge Smart Glasses: Features, Availability, and More Also Read: Meta Collaborates with MediaTek to Elevate AR Smart Glasses Technology

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