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Apple may integrate Google Gemini into its devices by fall. Apple's own Apple Intelligence is set for a beta release on iPhone 15 Pro and Pro Max. Potential future partnerships with Anthropic; Meta's Llama chatbot not included. Apple aims to monetize AI through in-app purchases and subscriptions. Hold onto your hats, Apple fans! It looks like the tech giant isn't putting all its AI eggs in one basket. While we've heard about ChatGPT coming to Apple devices, it seems that Google's Gemini might be crashing the party too. The Rumor Mill Churns Apple integrates ChatGPT into iOS 18, enhancing Siri and new writing tools Bloomberg's Mark Gurman, known for his Apple scoops, dropped this juicy tidbit in his latest Power On newsletter. According to Gurman, Apple could announce a deal to bring Google Gemini to its devices as soon as this fall. There's also chatter about a potential partnership with Anthropic down the line as well. Gemini might be coming to Apple's products Remember when Apple's software boss, Craig Federighi, hinted at a Google deal right after the keynote? “We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future. Nothing to announce right now,” is what he had claimed. Looks like he wasn't just blowing smoke. These AI partnerships seem to be a key part of Apple's strategy moving forward. "As for an Apple deal with Google or Anthropic, I expect at least the former to be announced around the time Apple Intelligence launches this fall," Gurman said. However, there will be no room for Meta's Llama 3 engine on Apple devices because of privacy concerns and whatnot. Apple Intelligence: The Next Big Thing? Now, let's talk about Apple Intelligence. It's supposed to make its debut in beta form this fall, but only for the iPhone 15 Pro and Pro Max crowd. Apple's not just looking at AI as a neat feature to sell phones – they're eyeing it as a potential money-maker in its own right. Apple Unveils 'Apple Intelligence' with Generative AI and Advanced Siri at WWDC 2024 Gurman suggests we might see subscription-only Apple Intelligence features down the road. But don't worry, that's probably not happening anytime soon. In the meantime, Apple's not missing out on the AI gold rush. They'll be taking their cut from in-app purchases when users sign up for their AI partners' chatbot subscriptions. A Stopgap Solution These third-party AI services might just be Apple's way of buying time while they work on their own generative AI system. For us users, it means more options to choose from. Whether that's a good thing or just means more ways to get hilariously wrong cooking advice remains to be seen. iPhone 15 Pro to get Apple Intelligence But in the end, what does all this mean? Apple's clearly not sitting on the sidelines when it comes to AI. They're making moves, forging partnerships, and laying the groundwork for their own AI innovations. It's an exciting time for tech enthusiasts, even if we're not quite sure what Apple's AI future will look like just yet. One thing's for sure – the AI race is heating up, and Apple's determined to be a major player. Buckle up, folks. It's going to be an interesting ride. FAQs What is Apple Intelligence? Apple Intelligence is Apple's upcoming AI technology, debuting in beta this fall for the iPhone 15 Pro and Pro Max. Is Apple partnering with Google for AI? Yes, rumors suggest Apple might integrate Google Gemini into its devices soon. Will there be AI subscription services from Apple? Possibly in the future, as Apple might introduce subscription-only features for Apple Intelligence. Why isn't Meta's Llama included in Apple's AI plans? Apple's criteria for AI partnerships reportedly did not favor Meta's Llama chatbot. How will Apple monetize these AI features? Apple plans to take a cut from in-app purchases when users subscribe to third-party AI chatbots. Also Read: Apple’s iOS 18 Is Likely to Be Its Most Ambitious Update Yet: Mark Gurman Also Read: Apple Reportedly Acquires DarwinAI to Boost iOS 18 AI Features and More Also Read: WWDC 2024 Expectations and Announcement Timeline: All You Need to Know

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