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Highlights * Asus has introduced its new lineup of Zenbook 14 OLED in India. * The laptops come with Intel Core Ultra series processors and offer advanced AI capabilities. * The Asus Zenbook 14 OLED series has a starting price of Rs 96,990. Key Highlights of Asus Zenbook 14 OLED Key Highlights of Asus Zenbook 14 OLED • AI enhancements: Cutting-edge AI-powered Intel Core Ultra processors, seamlessly integrated with Intel Arc graphics, delivering high performance with optimized energy-efficiency. • Sophisticated ultraportable design: Now even sleeker and lighter, tipping the scales at a mere 1.2 kg and boasting a slim 14.9 mm profile. • Exceptional performance: Featuring up to Intel® Evo™ Edition’s - AI-driven Intel® Core™ Ultra 7 CPU paired with a vibrant 14” 3K 120Hz OLED touch display for true-to-life visuals (shorten it). • Enhanced user experience: Elevating user interaction through advanced features like Windows Hello revolutionary super-linear speakers, and quiet ASUS ErgoSense keyboard. • Sustainability and Environmental Responsibility: Incorporating recycled materials; subjected to rigorous US military-grade durability tests for an extended and robust service life. ASUS India announced the launch of the Zenbook 14 OLED (UX3405), the latest addition to the Zenbook Classic series. This Intel® Evo™ Edition ultraportable laptop is about premium design, extended battery life, and sustainable practices. Commenting on the launch, Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, said, "As we push the boundaries of innovation, the Zenbook 14 OLED represents a leap forward in ultraportable laptops, seamlessly integrating power, sleekness, and sustainability. With the high performing AI-powered Intel Core Ultra processors and Intel Arc graphics, it delivers an immersive user experience for work, gaming, and creativity, all while prioritizing long battery life. ASUS also believes in the staggering need for inculcating sustainable practices, aiming for a 20% global recycling rate for ASUS products by 2025 with the support of our trusted customers." ASUS Zenbook 14 OLED: Price in India & Availability ASUS Zenbook 14 OLED: Price in India & Availability Price of the updated Asus Zenbook 14 OLED (UX3405) in India starts at Rs. 99,990 for the base variant. It has seven models and the top-end version with higher RAM and CPU option is priced at Rs. 1,09,990. The series includes 7 laptops, which will be available for purchase across ASUS retail stores, Reliance Digital, ASUS e-store, Amazon, and Flipkart starting January 31, 2024. Here’s the pricing for all the models: * Zenbook 14 OLED (UX3405MA-PZ552WS) – 99,990 INR * Zenbook 14 OLED (UX3405MA-PZ752WS) – 114,990 INR * Zenbook 14 OLED (UX3405MA-PZ762WS) – 120,990 INR * Zenbook 14 OLED (UX3405MA-PZ551WS) – 99,990 INR * Zenbook 14 OLED (UX3405MA-PZ751WS) – 114,990 INR * Zenbook 14 OLED (UX3405MA-QD552WS) – 96,990 INR * Zenbook 14 OLED (UX3405MA-QD752WS) – 109,990 INR Price & Availability Model Name Availability Starting Price Zenbook 14 OLED UX3405MA-PZ552WS Online: ASUS e-shop Brand Store: ASUS Exclusive Stores/ ROG Stores Multi-Brand Retailers: Reliance Digital & all ASUS authorized dealers ₹ 99,990 Zenbook 14 OLED UX3405MA-PZ752WS Online: ASUS e-shop Brand Store: ASUS Exclusive Stores/ ROG Stores Multi-Brand Retailers: Reliance Digital & all ASUS authorized dealers ₹ 114990 Zenbook 14 OLED UX3405MA-PZ762WS Online: ASUS e-shop Brand Store: ASUS Exclusive Stores/ ROG Stores Multi-Brand Retailers: all ASUS authorized dealers ₹ 120990 Zenbook 14 OLED UX3405MA-PZ551WS Online: ASUS e-shop Brand Store: ASUS Exclusive Stores/ ROG Stores Multi-Brand Retailers: Reliance Digital & all ASUS authorized dealers ₹ 99990 Zenbook 14 OLED UX3405MA-PZ751WS Online: ASUS e-shop Brand Store: ASUS Exclusive Stores/ ROG Stores Multi-Brand Retailers: Reliance Digital & all ASUS authorized dealers ₹ 114990 Zenbook 14 OLED UX3405MA-QD552WS Online: Amazon ₹ 96990 Zenbook 14 OLED UX3405MA-QD752WS Online: Amazon ₹ 109990 ASUS Zenbook 14 OLED: Features, Specifications ASUS Zenbook 14 OLED: Features, Specifications The Asus Zenbook 14 OLED comes preloaded with Windows 11 Home and features a 14-inch 3K (1,800x2,880 pixels) OLED touch display with 120Hz refresh rate, 16:10 aspect ratio, 87 percent screen-to-body ratio, and a peak brightness level of 550 nits. The screen has DisplayHDR True Black 600 certification and is rated to deliver 100 percent coverage of the DCI-P3 colour gamut. It is also available in a full-HD (1,200X1,920 pixel) OLED non-touch display with 60Hz refresh rate. Asus is offering Zenbook 14 OLED with the AI-based Intel Evo platform integrated with Intel Arc graphics. The laptop can be configured with the Intel Core Ultra 7 155-H processor option or the Intel Core Ultra 5 125-H processor option. It packs up to 32GB of LPDDR5x onboard RAM and you will get up to 1TB of PCIe NVMe M.2 SSD storage. The laptop includes a dual neutral compute engine and a dedicated low-power AI engine. Further, the Asus Zenbook 14 OLED sports a full-HD IR Webcam with ambient light and colour sensor. It includes two Thunderbolt 4 USB Type-C ports, a USB 3.2 Gen 1 Type-A port, an HDMI 2.1 port, and a headphone jack. The laptop has Bluetooth 5.3 and Wi-Fi 6E connectivity options as well. The laptop features two Harman Kardon-certified speakers with Dolby Atmos sound system and includes an ErgoSense keyboard. It boasts inbuilt microphones with Cortana and Alexa voice-recognition support. The Asus Zenbook 14 OLED houses a 75Whr lithium polymer battery with 65W fast charging support. The battery setup is claimed to provide up to 15 hours of unplugged operation on a single charge. It measures 312.42x220.05x14.9mm and weighs 1.2 kilograms. Asus Zenbook 14 OLED AI Enhancements Asus Zenbook 14 OLED AI enhancements The Zenbook 14 OLED houses up to Intel’s AI-powered cutting-edge Intel Core Ultra 7 processor, seamlessly integrated with Intel Arc graphics. These processors boast a dedicated engine, elevating the user experience by unlocking AI capabilities, delivering immersive graphics, and ensuring high performance while consuming low power. This synergy empowers users to seamlessly navigate work, gaming, and creative pursuits, all while enjoying extended battery life. Asus Zenbook 14 OLED Sophisticated Ultraportable Design Asus Zenbook 14 OLED Sophisticated Ultraportable Design Combining sleek aesthetics with uncompromising durability, the Zenbook 14 OLED's all-metal design, at just 14.9 mm thin and 1.2 kg light, ensures ease of mobility. The enhanced 75 Wh battery supports up to 20% more charging cycles, providing up to 15 hours of unplugged operation. USB-C® Easy Charge simplifies recharging from any suitable USB-C adapter, power outlet, or power bank. Asus Zenbook 14 OLED Exceptional experience and connectivity Asus Zenbook 14 OLED Exceptional experience and connectivity The Zenbook 14 OLED offers an outstanding user experience, powered by the Intel® Evo™ Edition. It is equipped with up to Intel’s AI-powered Core Ultra 7 processor and Intel Arc™ graphics, ensuring best of the performance. The laptop ensures seamless connectivity with two Thunderbolt 4 ports, USB 3.2 Gen 1 Type-A, HDMI® 2.1, and a 3.5 mm audio jack. Featuring an immersive 14” OLED touchscreen, the laptop boasts a 3K resolution (2880 x 1800), a 120Hz refresh rate, a 16:10 aspect ratio, and up to 600 nits brightness. The audio experience is amplified with powerful super-linear speakers. The user-friendly design includes convenient features such as a face login, an FHD IR camera with a physical shutter, and a quiet ASUS ErgoSense keyboard. Asus Zenbook 14 OLED Augments a Sustainable Lifestyle Asus Zenbook 14 OLED Augments a Sustainable Lifestyle ASUS is committed to environmental responsibility with Zenbook 14 OLED. ASUS aims to minimize its environmental impact by incorporating up to 50% post-consumer-recycled (PCR) materials, eco-conscious packaging, and exceeding the ENERGY STAR® power-efficiency standard by 50%. Rigorous US military-grade testing ensures outstanding durability, contributing to the laptop's sustainability. Specifications CPU Intel® Core™ Ultra 7 155-H processor Intel® Core™ Ultra 5 125-H processor Display 14” 16:10 3K (2880 x 1800) 120 Hz OLED touchscreen Four-sided NanoEdge with 87% screen-to-body ratio 550-nits peak brightness 100% DCI-P3 DisplayHDR™ 500 True Black 14" 16:10 FHD (1920 x 1200) 60Hz OLED (non-touch) Four-sided NanoEdge with 87% screen-to-body ratio 600-nit peak brightness 100% DCI-P3 DisplayHDR™ 600 True Black Operating system Windows 11 Home Graphics Intel® Arc Graphics NPU Dual Neutral Compute Engine Dedicated low-power AI Engine Broad SW support Main memory Up to 32GB 7467 MHz LPDDR5x (onboard) Storage Up to 1 TB PCIe® 4.0 NVMe® M.2 SSD Connectivity Dual-band Wi-Fi 6E (802.11ax) + Bluetooth® 5.3 Camera ASUS AiSense Camera FHD 3DNR IR camera with ambient light and color sensor I/O ports 2 x Thunderbolt™ 4 USB-C® with full-range charging (5–20 V) 1 x USB 3.2 Gen 1 Type-A 1 x standard HDMI® 2.1 (TMDS) 1 x combo audio jack Touchpad ASUS NumberPad 2.0 (Optional) Audio Harman Kardon-certified Dolby Atmos® sound system with 2 built-in speakers Built-in array microphone with Cortana and Alexa voice-recognition support Battery 75 Wh lithium-polymer battery AC adapter 65 W Type-C® power adapter Dimensions 312.42 x 220.05 x 14.9 mm Weight 1.2 kg Also Read: Asus ZenBook 17 Fold OLED (UX9702): Everything you need to know! Also Read: Asus launches new AMD Ryzen 7000 versions of ZenBook, VivoBook laptops in India: Price & Specifications Also Read: Asus Unveils Exciting Range of Products for the Festive Season in India

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