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Highlights HMD Crest and Crest Max feature Unisoc T760 5G chipset and expandable RAM. Impressive camera setups with high-resolution sensors for versatile photography. Long-lasting 5000mAh battery with 33W fast charging and enhanced durability. Clean Android 14 OS with Repairability 1.0 for extended device lifespan. HMD Global has made a splash in the Indian smartphone market with the launch of its latest offerings, the HMD Crest and Crest Max. These devices mark a significant step forward for the company, blending cutting-edge technology with user-centric features at competitive price points. With a focus on performance, camera capabilities, and durability, HMD aims to capture the attention of tech-savvy consumers looking for value-packed smartphones. Pricing and Availability HMD Crest will be available for an introductory price of Rs 12,999, and Crest Max will go for Rs 14,999 in the Great Freedom Festival sale The HMD Crest, available in Midnight Blue, Royal Pink, and Lush Lilac, is priced at Rs. 14,499 for the 6GB + 128GB variant. Its sibling, the HMD Crest Max, comes in Deep Purple, Royal Pink, and Aqua Green, priced at Rs. 16,499 for the 8GB + 256GB model. Both devices will be available for purchase on Amazon.in during the Amazon Great Freedom sale in August. Both devices will be available for purchase on Amazon.in during the Amazon Great Freedom sale in August. As part of a special introductory offer, the Crest and Crest Max will be available at Rs. 12,999 and Rs. 14,999, respectively, during the sale. Model Memory/Storage Price HMD Crest 6GB/128GB Rs 14,499 HMD Crest Max 6GB/256GB Rs 16,499 Commenting on the new launches, Ravi Kunwar, VP, India & APAC, HMD, said: “With the launch of HMD Crest and HMD Crest Max, we’re not just introducing our first smartphone in India – we’re ushering in a new era of mobile technology that puts creativity, sustainability, and user experience at the forefront. As we look to the future, HMD Crest line up marks a pivotal moment in the company’s mission to provide innovative and expressive mobile experiences to the style-conscious audience across India. The HMD Crest lineup is not only about advanced technology but also about aligning with the values of today’s Gen Z consumers, who prioritize devices that are high on value proposition and have contemporary design. We’re dedicated to continually innovating and delivering devices that not only meet the evolving needs of Indian consumers but also contribute to a more sustainable and connected world.” HMD Crest: Key Specs The HMD Crest boasts a stunning 6.67-inch FHD+ OLED display 6.67" FHD+ 90Hz OLED display Unisoc T760 5G 6nm SoC 6GB RAM + 6GB RAM expansion 50MP main camera + 2MP secondary camera 50MP front camera Android 14 OS 5000mAh battery with 33W fast charging Side-mounted fingerprint scanner HMD Crest Max: Key Specs The HMD Crest Max shares many of its sibling's impressive features 6.67" FHD+ 90Hz OLED display Unisoc T760 5G 6nm SoC 8GB RAM + 8GB RAM expansion 64MP main camera + 5MP ultra-wide + 2MP macro 50MP front camera Android 14 OS 5000mAh battery with 33W fast charging Side-mounted fingerprint scanner Ranjit Babu, Director, Wireless and Home Entertainment, Amazon India, Amazon, said: “We are excited to welcome HMD, Human Mobile Devices on Amazon.in, India’s most trusted smartphone buying destination. HMD is entering the Indian market with hi-quality, feature packed 5G devices with Design & Camera being the key propositions. We are confident that HMD will resonate as a credible alternative for our young discerning customers. We would like to extend our congratulations to the entire HMD team for the launch of the new HMD CREST family of smartphones & many more to come in the near future. This addition to our growing product portfolio reinforces our commitment to offer customers the widest selection of smartphones across various price points, enabling them to seamlessly upgrade to the latest technology.” HMD Crest: Features The HMD Crest, available in Midnight Blue, Royal Pink, and Lush Lilac, is priced at Rs. 14,499 for the 6GB + 128GB variant. The HMD Crest boasts a stunning 6.67-inch FHD+ OLED display with a smooth 90Hz refresh rate, protected by Corning Gorilla Glass equivalent. At its core, the Unisoc T760 5G 6nm SoC powers the device, delivering impressive performance with over 5.1 Lakhs AnTuTu score. The phone comes with 6GB of RAM, further expandable by an additional 6GB, ensuring smooth multitasking and app performance. Photography enthusiasts will appreciate the Crest's camera setup, featuring a 50MP main camera complemented by a 2MP secondary sensor. The standout feature is the 50MP front camera, a first in its segment, promising stunning selfies and video calls. The device runs on a clean Android 14 OS without bloatware, with HMD committing to 2 years of security updates. Battery life is a strong suit for the Crest, thanks to its 5000mAh battery supported by 33W fast charging. HMD claims the battery can maintain good health even after 800 charging cycles, emphasizing longevity. The inclusion of a side-mounted fingerprint scanner adds convenience to the user experience. One of the Crest's unique selling points is its Repairability 1.0 feature, which simplifies the replacement of key components like the back panel, battery, display, and charging port. This not only extends the device's lifespan but also contributes to reducing e-waste, aligning with eco-conscious consumer values. HMD Crest Max: Features The HMD Crest Max, comes in Deep Purple, Royal Pink, and Aqua Green The HMD Crest Max shares many of its sibling's impressive features, including the 6.67-inch FHD+ 90Hz OLED display and the powerful Unisoc T760 5G 6nm SoC. However, it ups the ante with 8GB of RAM and an additional 8GB of RAM expansion, providing even more robust performance for power users and multitaskers. Where the Crest Max truly shines is in its camera capabilities. The device sports a versatile triple camera setup, led by a 64MP main camera with a Sony sensor. A 5MP ultra-wide lens complements this for expansive shots and a 2MP macro lens for close-up photography. The HMD Crest Max shares many of its sibling's impressive features, including the 6.67-inch FHD+ 90Hz OLED display and the powerful Unisoc T760 5G 6nm SoC. The front camera maintains the impressive 50MP resolution seen in the Crest, ensuring top-notch selfies and video calls. Like its counterpart, the Crest Max runs on a clean Android 14 OS and benefits from HMD's commitment to 2 years of security updates. The device also features the same 5000mAh battery with 33W fast charging, promising long-lasting performance and quick power-ups when needed. The Crest Max doesn't skimp on additional features, offering 'Hands-Free Selfie' with gestures, tone control, Beautify mode, slow-motion video, AI Super Portrait mode, and a Flash shot feature for capturing moving subjects. Including a Tripod Mode for long-exposure photography adds to its appeal for mobile photography enthusiasts. 5 reasons to buy The HMD Crest Max comes in Deep Purple, Royal Pink and Aqua Green colour High-performance 5G chipset with expandable RAM for smooth multitasking Impressive camera setups with high-resolution sensors and versatile shooting modes Long-lasting 5000mAh battery with 33W fast charging and enhanced longevity Clean Android 14 experience with promised security updates Unique Repairability 1.0 feature for extended device lifespan and reduced e-waste Specification HMD Crest HMD Crest Max Display 6.67inch FHD+ HID R-OLED display 6.67inch FHD+ HID R-OLED display Processor Unisoc T760 Unisoc T760 RAM 6GB 6GB Internal Storage 128GB 256GB Rear Cameras 50MP Primary, 2MP Depth 64MP Primary, 5MP Ultra Wide, 2MP Depth Selfie Camera 50MP 50MP Battery 5000mAh with 33W fast charging 5000mAh with 33W fast charging Additional features Night Selfie Night Selfie AI Super portrait AI Super portrait FlashShot FlashShot Selfie Slo-mo Selfie Slo-mo 2X lossless digital zoom Capture Fusion FAQs What are the key features of the HMD Crest? The HMD Crest features a 6.67-inch FHD+ 90Hz OLED display, Unisoc T760 5G chipset, 6GB RAM + 6GB expansion, 50MP main and front cameras, Android 14 OS, and a 5000mAh battery with 33W fast charging. How does the HMD Crest Max differ from the HMD Crest? The HMD Crest Max offers 8GB RAM + 8GB expansion, a 64MP triple camera setup with a 5MP ultra-wide and 2MP macro lens, and additional photography features like AI Super Portrait mode and Tripod Mode. What is the Repairability 1.0 feature in the HMD Crest and Crest Max? Repairability 1.0 allows easy replacement of key components like the back panel, battery, display, and charging port, extending the device's lifespan and reducing e-waste. When and where can I buy the HMD Crest and Crest Max? Both models will be available for purchase on Amazon.in during the Amazon Great Freedom sale in August, with special introductory prices of Rs. 12,999 for the Crest and Rs. 14,999 for the Crest Max. What makes the camera setup in the HMD Crest Max unique? The HMD Crest Max features a versatile triple camera setup with a 64MP main camera, 5MP ultra-wide lens, and 2MP macro lens, along with advanced photography modes and a 50MP front camera for high-quality selfies and video calls. Also Read: Nokia G42 5G 4GB RAM variant from HMD launched in India at just INR 9999: Availability, Features & Specifications Also Read: HMD Gears Up for Smartphone Launch with Smartphone Codenames ‘Legend’ and ‘LegendPro’ Emerge on Geekbench

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