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Highlights Sony ULT Sound Series includes speakers and headphones with powerful bass modes Pricing ranges from Rs 10,990 to Rs 89,990, available from May 27, 2024 Features include ULT Power Sound modes, waterproofing, and long battery life ULT Wear headphones offer premium noise canceling and multi-point connectivity Sony India today unleashed its much-anticipated ULT Power Sound series - a powerful new lineup of audio products designed for bass-craving music fans. The range spans wireless speakers and noise-canceling headphones packed with proprietary technology to deliver earth-shaking bass and immersive sound. Massive Bass. Ultimate Vibe –Sony introduces ULT POWER SOUND, a new series of speakers and headphones. The speaker lineup includes the ULT Tower 10 home speaker system, portable ULT Field 7, and ultra-compact ULT Field 1. All models feature Sony's ULT Power Sound button to activate two distinct bass enhancement modes - ULT1 for deeper sub-bass frequencies and ULT2 for punchy, rhythmic bass boost. Sony ULT Sound Series: Pricing and Availability Sony ULT Sound Series includes speakers and headphones with powerful bass modes Pricing ranges from Rs 10,990 for the ULT Field 1 up to Rs 89,990 for the ULT Tower 10 system. All models will be available across Sony Centers, major retailers and online starting May 27, 2024. Model Best Buy (in Rs) Availability Date Colours ULT TOWER 10 Rs.89,990/- 27th May 2024 onwards Black ULT FIELD 7 Rs.39,990/- 27th May 2024 onwards Black ULT FIELD 1 Rs.10,990/- 27th May 2024 onwards Black, White, Orange and Forest Gray ULT WEAR Rs.16,990/- 27th May 2024 onwards Black, White and Forest Gray Sunil Nayyar, Managing Director of Sony India, expressed his excitement at the ULT POWER SOUND series launch saying “We are constantly striving to deliver innovative audio products that revolutionizes the listening experience for music enthusiasts. The ULT POWER SOUND series exemplifies this ethos, delivering unmatched bass and immersive sound quality.” On the association with King he added saying, “We are thrilled to have King present as our brand ambassador for the launch of ULT range of products as his influence amongst the young target audience is in sync with our vision for this newly launched range. Together, we aim to transport listeners to their favorite concerts, allowing them to truly feel the power of music." Sony India’s Audio brand ambassador King said, “As an artist who lives to deliver powerful performances, I am thrilled to be a part of Sony’s revolutionary ULT POWER SOUND lineup. These cutting-edge speakers and headphones redefine audio with bass that moves the soul. Whether in a studio or a concert, the ULT series makes my music sound incredible bringing out every detail and elevating the entire audio experience.” ULT Tower 10: Features The flagship ULT Tower 10 promises to transform homes ULT Power Sound bass modes 360° Party Sound with synchronized lighting Sound Field Optimization adjusts audio for clarity Karaoke mode with included wireless mic TV audio enhancement Control up to 100 linked speakers via Party Connect App for custom EQ and lighting control The flagship ULT Tower 10 promises to transform homes into a live music venue with massive, room-filling bass, immersive 360° party sound, and vibrant synchronized lighting effects. The new Sony ULT Wear headphones sport 40mm drivers along with a V1 processor to handle active noise cancellation (ANC) Additional party-friendly features include karaoke functionality, guitar input, and TV audio boosting. The ULT Tower 10's party credentials are boosted by Sound Field Optimization which detects ambient noise and automatically adjusts audio settings for clear sound even in noisy environments. ULT Tower 10's party credentials are boosted by Sound Field Optimization For the ultimate party, users can sync up to 100 compatible wireless speakers together via Sony's Party Connect feature. Comprehensive app controls allow customizing the 7-band EQ and choreographing the synchronized light show. ULT Field 7: Features The speaker's IPX7 waterproof rating ULT Power Sound bass modes Sound Field Optimization Up to 30-hour battery, quick charging IP67 waterproof, dustproof, salt water resistant Karaoke mic and guitar inputs Ambient party lighting Link 100 speakers via Party Connect Designed for outdoor parties, the portable ULT Field 7 combines punchy bass, long battery life, and a rugged weatherproof build. It can be positioned vertically or horizontally and includes karaoke capabilities with a mic input. The portable ULT Field 7 combines punchy bass, long battery life, and a rugged weatherproof build In addition to its water/dust/salt resistance, the ULT Field 7 pulls out all the stops with up to 30 hours of battery life on a charge. If it runs low, a 10-minute quick charge provides 3 more hours of playback. The speaker's IPX7 waterproof rating means it can even be briefly submerged without issue. Flashing ambient lights add to the party vibe. ULT Field 1: Features ULT Field 1 is a powerhouse, delivering up to 12 hours of playtime on a single charge ULT Power Sound bass enhancement Up to 12-hour battery IP67 waterproof, dustproof, shockproof Multi-way carrying strap Multiple colour options Horizontal or vertical positioning The ultra-compact yet durable ULT Field 1 makes it easy to enjoy boosted bass anywhere. Despite its small size, it packs a punch and can withstand the elements with waterproof, dustproof and shockproof protection. The ultra-compact yet durable ULT Field 1 makes it easy to enjoy boosted bass anywhere Don't let its diminutive dimensions fool you - the ULT Field 1 is a powerhouse, delivering up to 12 hours of playtime on a single charge. Its tough credentials include IP67 waterproof/dustproof rating and shockproof build to withstand drops and bumps. A handy multi-way strap allows carrying it comfortably in various orientations. ULT Wear Headphones: Features ULT Wear Headphones: Features ULT Power Sound bass boost modes Premium Active Noise Canceling Dual noise sensor technology Up to 30 hours battery with NC Quick charge, multi-point connectivity Foldable design with carry case Rounding out the lineup are the ULT Wear wireless headphones with Sony's acclaimed noise cancellation along with custom drivers and V1 processor to pump out powerful, festival-level bass on the go. The ULT Wear headphones utilize Sony's latest V1 processor and dual noise sensor technology to provide premium active noise cancelling on par with the acclaimed WH-1000XM4 model. Battery life is a robust 30 hours with noise cancelling enabled. Other versatile features include quick charging, multi-point Bluetooth connectivity, a foldable design and included carrying case. The ULT Power Sound series incorporates recycled plastics, reflecting Sony's commitment to environmental sustainability. FAQs What products are included in the Sony ULT Sound Series? The series includes wireless speakers (ULT Tower 10, ULT Field 7, ULT Field 1) and noise-cancelling headphones (ULT Wear). What is the price range of the Sony ULT Sound Series? Prices range from Rs 10,990 for the ULT Field 1 to Rs 89,990 for the ULT Tower 10. When will the Sony ULT Sound Series be available? All models will be available from May 27, 2024. What unique features do the ULT Sound Series speakers offer? Features include ULT Power Sound bass modes, 360° Party Sound, Sound Field Optimization, IP67 waterproof rating, and the ability to link up to 100 speakers via Party Connect. What are the key features of the ULT Wear headphones? The ULT Wear headphones feature ULT Power Sound bass boost modes, premium active noise cancelling, dual noise sensor technology, up to 30 hours battery life, quick charge, multi-point connectivity, and a foldable design. Is the Sony ULT Sound Series environmentally friendly? Yes, the series incorporates recycled plastics, reflecting Sony's commitment to environmental sustainability. Also Read: Sony WF-1000XM5 TWS Earbuds Launched in India: Pricing, Specs, Availability, and, More Also Read: Sony WF-C700N Noise Cancelling TWS Earbuds launched in India: Price, Specifications, Availability & Colours Also Read: Sony WF-C700N Earbuds Promotional Material, Key Features , Design & New Colour Leaked Along With Sony WH-1000XM5 Headset’s Marketing Images