Highlights
- Meta AI assistant powered by Llama 3 now available in India.
- Integrated across WhatsApp, Facebook, Messenger, and Instagram.
- Capabilities include text and image recommendations and ‘Imagine’ function.
- Meta to use user data for AI training with privacy opt-out option.
Meta, the owner of Facebook, WhatsApp, and Instagram, has rolled out its AI assistant in India, making its first big move in the field of artificial intelligence.
It brings advanced AI capabilities to the world’s second-largest digital marketplace, probably reshaping how millions of users find their way around the suite of apps from Meta.
Apart from this, Meta has also revealed that its AI will be trained on user data while partnering up with rival Apple to assist in Apple Intelligence.
Commenting on the Integration , Meta posted: With our advanced large language model at its core, Meta AI is more powerful than ever. We’re thrilled to introduce our next-generation assistant to a wider audience and look forward to witnessing its positive impact on people’s lives.
Here’s everything that you need to know.
What is Meta AI?
Meta AI is an artificial intelligence assistant powered by Llama 3, the most advanced language model so far developed by Meta.
It’s supposed to be an AI assistant that works hand-in-glove across the suite of apps at Meta.
It will be looking to support users for tasks—anything from assistance to content creation—to improve user experience.
Availability and Access
Meta AI is available to every Indian user across platforms like WhatsApp, Facebook, Messenger, Instagram, and, all the way from the website meta.ai.
It shall, however, be operational only in the English language as of now and is going to be an all-pervasive, lifestyle digital form that covers a user in the Meta ecosystem.
Since India happens to be the biggest userbase for WhatsApp across the planet the potential.
Capabilities and Use Cases
Meta AI has a very wide range of activities to perform.
Most users enjoy it while planning events, organizing a trip, study, or even for design inspiration for the house.
The AI can be used to recommend text and images, describe almost any subject in the world, so thanks to its information, it can improve social media conversations.
A standout feature is the ‘Imagine’ function: text prompts are used to generate images.
Basically, with the Meta platform, there are now limitless creative and content opportunities.
The AI is deeply integrated into Meta’s existing platforms.
It’s available in individual and group chats, can provide additional context to posts in the Facebook Feed, and offers a web interface for computer-based tasks.
This seamless integration allows users to access AI assistance without leaving their preferred Meta app.
Data Usage and Privacy Considerations
It has also updated the privacy policy related to AI training alongside the rollout of Meta AI.
Starting June 26, Meta will leverage data from user interactions to train AI models.
This does raise potential privacy concerns, depending on one’s location, though the company does point out that users can opt out.
How much data will you truly be giving remains to be seen but with any free service there is the additional cost of your data being for sale.
Possible Apple Partnership
Apart from all of this, there’s some exciting information straight out of the rumour mill that suggests Meta and Apple might be parting the curtains to form an alliance.
This is surprising for a number of reasons, not the least being how fiercely competitive Apple and Meta are or the fact the former has basically prevented the latter from tracking user date across all its devices.
Apparently, there are discussions regarding Meta AI models making their way into iOS 18.
In this likely collaboration—similar to how Apple has done it with ChatGPT—Meta AI will handle user inquiries on Apple devices about ‘world knowledge’.
How well the implementation plays out is a question for another day.
Neither company has confirmed anything to this regard, so we will have to wait and see what transpires.
Industry Impact and Future Outlook
Meta’s AI rollout in India and its purported pairing with Apple make for a real statement with regard to the priorities of AI in the technology ecosystem at this point.
With the competitiveness within the AI assistant market, more and more cooperation between these giants should be expected, along with sophisticated AI integration into mobile operating systems.
The launch of Meta AI in India represents not just an expansion of Meta’s services, but a glimpse into the future of digital interaction.
AI will continue to evolve and integrate more deeply into our daily digital experiences.
As such users can expect more intuitive, personalized, and capable AI assistants across their favorite apps and platforms in the years to come.
One thing is for sure: the age of AI is truly upon us.
FAQs
What is Meta AI and what does it do?
Meta AI is an artificial intelligence assistant powered by Llama 3, designed to enhance user experience across Meta’s suite of apps by assisting with tasks, content creation, and more.
Which platforms support Meta AI in India?
Meta AI is available across WhatsApp, Facebook, Messenger, Instagram, and on the website meta.ai, accessible to all Indian users in English.
How does Meta AI’s ‘Imagine’ function work?
The ‘Imagine’ function allows users to generate images from text prompts, opening up limitless creative and content opportunities within the Meta ecosystem.
Will Meta AI use my data for training its models?
Starting June 26, Meta will use data from user interactions to train its AI models, but users have the option to opt out of this data usage.
Is Meta partnering with Apple for AI integration?
Rumours suggest a potential collaboration between Meta and Apple, possibly integrating Meta AI into iOS 18 to handle user inquiries, although this has not been officially confirmed.
Meta AI Arrives in India: Is it the Leading AI Assistant now at your fingertip ?
Meta AI, one of the world’s leading AI assistants, now arrives in India on WhatsApp, Facebook, Messenger, Instagram, and meta.ai. And it’s built with Meta Llama 3 – our most advanced LLM to date.
● You can use Meta AI in feed, chats and more across our apps to get things done, create content, and deep dive on topics, without having to leave the app you’re using.
● When you’re trying to get things done at your computer, visit meta.ai. Need advice on a math problem, help making an email sound more professional, Meta AI can help here too.
Built with Meta Llama 3, Meta AI is one of the world’s leading AI assistants, already on your phone, in your pocket for free across more than a dozen countries.
And it’s starting to roll out in India in English. You can use Meta AI on WhatsApp, Facebook, Messenger, and Instagram to get things done, learn, create and connect with the things that matter to you.
We first announced Meta AI at last year’s Connect, and since April, we’ve been bringing the latest version of Meta AI built with Llama 3 to people around the world.
Thanks to Meta Llama 3, Meta AI is smarter, faster and more fun than ever before.
Make Meta AI Work for You
Planning a night out with friends? Ask Meta AI in your WhatsApp group chat to recommend restaurants with great views and vegan options for you and your friends to consider.
Organizing a weekend getaway? Ask Meta AI to give you ideas of places to stop on a road trip. Cramming for a test? Ask Meta AI on the web to create you a multiple choice test.
Moving into your first apartment? Ask Meta AI to “imagine” the aesthetic you want so that you can create a mood board of AI-generated images for inspiration on your furniture shopping.
Meta AI in Feed
You can also access Meta AI when you’re scrolling through your Facebook Feed. Come across a post you’re interested in? You can ask Meta AI for more info right from the post.
So if you see a photo of the northern lights in Iceland, you can ask Meta AI what time of year is best to check out the aurora borealis.
Spark Your Creativity With Meta AI’s Imagine Feature
Using the word imagine while interacting with Meta AI directly or in a group chat, you can create and share images.
Imagine is our text-to-image generation capability that will let you spark your creativity – you can create a customized fun invite for your kid’s birthday party or riff with your friends to create fun images.
And it doesn’t stop there.
Found an image you love? Ask Meta AI to animate it or iterate on the image with friends by asking Meta AI to change the prompt.
With our most powerful large language model under the hood, Meta AI is better than ever.
We’re excited to share our next-generation assistant with even more people and can’t wait to see how it enhances people’s lives.
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