Highlights

• CyberPowerPC partners with Creative Newtech Ltd. to enter the Indian market.
• New high-end gaming PCs will cater to Indian gamers’ needs.
• Collaboration with top tech brands like AMD and Intel ensures quality and performance.
• Focus on affordability, accessibility, and regional pricing for diverse Indian consumers.

CyberPowerPC, a renowned leader in high-end custom gaming PCs, has made significant strides in the North American market, establishing itself as the top brand in the category.

As it ventures into the burgeoning Indian gaming market, the company has partnered with Creative Newtech Ltd., a leader in high-end PC technology in India.

With over two decades of industry experience, both companies share a vision of elevating the gaming experience for Indian consumers.

In this exclusive interview, Mr. Vishal Parekh, Chief Operating Officer of CyberPowerPC India, sheds light on the strategic collaboration, the unique value propositions of CyberPowerPC’s products, and the future of PC gaming in India.

He also discusses the importance of cutting-edge technologies and partnerships with top tech brands like AMD and Intel, as well as strategies for affordability, accessibility, and regional pricing to cater to the diverse Indian market.

• How does CyberPowerPC plan to leverage its partnership with Creative Newtech Ltd. to tap into the Indian market effectively?

CyberPowerPC is the market leader in customised high-end gaming PCs.

It is the #1 brand in the category in North America.

Creative Newtech Ltd. on the other hand is a market leader in India when it comes to high end PC technology and we felt we shared a common vision to elevate the gaming experience of the Indian consumers.

With each of the brands having more than two decades of experience in the sector, we believe our collective expertise in this space will help us serve the Indian gaming market extremely effectively. We stay on top of trends

and make sure that the gamers get the best of gaming technology.

• What differentiates CyberPowerPC from other gaming PC brands in terms of product specifications and key features that appeal to Indian gamers?

CyberPowerPC is not just the best of everything in a single PC, but it’s the best of everything in a single PC which is best for you! Our seamless configurator allows gamers to make informed choices when buying a PC.

They can check real-time FPS and compatibility to a build that suits their gaming preferences.

However, if they’re not sure which one to pick, we also have pre-built custom PCs to choose from, ensuring they still get the best gaming experience on their PCs!

• Can you elaborate on the significance of your collaborations with top tech brands like AMD and Intel in the quality and performance of your gaming PCs?

Cutting-edge technologies are at the core of CyberPowerPC’s mission, vision and offerings.

We’ve been in the industry for over two decades now and we’ve always been one of the frontrunners to adopt new technologies to provide the best experience to gamers.

The brands we work with like Intel, Microsoft, Nvidia, AMD, ASUS, Gigabyte, MSI, Zotac, Kingston, Western Digital, Cooler Master, Adata, Phanteks, and Lian Li are industry leaders in their respective fields and each one of them brings their technical capabilities to enhance CyberPowerPC’s systems.

Our R&D team works closely with all the renowned brands we work with, making sure that various games are tested on multiple products and platforms so gamers get the best right at launch, all of this while ensuring a plethora of offerings to choose from by world’s best brands through CyberPowerPC.

• How do you perceive the growth of PC gaming in India, and what trends do you foresee shaping the future landscape of this market?

Early on, gaming in India was primarily on various consoles and PCs.

As technology evolved, so did the systems the latest games required higher specifications to play as they had more detailed and heavier graphics. Interestingly, mobile gaming has been a catalyst to PC Gaming.

People who always wanted to try gaming could do it via smartphones, without separate investments in gaming PCs.

Now a lot of these individuals, having tried their hands on gaming are confident enough to buy high-end PCs for more immersive experiences.

Hence, AAA, story-driven PC Games are on the rise as well along with interest in PC-based esports titles like Counter-Strike 2 and Valorant.

Recently, it was revealed that Valve’s PC game engine, Steam, has grown over 150% in India in the past 5 years, which is a clear indicator of the rise of PC Gaming adoption in the country.

• With the rise of India’s gaming creator economy, how do CyberPowerPC’s products support and enhance the career growth of gaming content creators?

CyberPowerPC’s products are used by some of the top esports athletes and content creators globally.

As the gaming creator economy of India grows, we’re well placed to contribute to this growth by extending our expertise in providing high-end PCs.

We understand the precise needs of the space and cater to them specifically in accordance to the needs of the creators’ Craft.

• What strategies does CyberPowerPC employ to ensure the affordability and accessibility of high-quality gaming PCs for the diverse Indian market?

Accessibility is the cornerstone of our offerings.

Our objective is to enable gamers to unlock the best experience by providing them the best PC Gaming technology possible.

In terms of affordability, we feel that price is not a very big criteria for India as long as the product they pay for is up to the mark and premium.

That is a widespread scenario across the country. Our PCs have top-notch quality and have always been of value for the price.

• How important is regional pricing and support for local payment methods in CyberPowerPC’s strategy to capture the Indian gaming market?

It is very important for us. We believe in understanding the gaps in the ecosystem and trying to bridge them with our offerings.

While our PCs are top-notch, we make sure the entire experience is absolutely seamless, not just while gaming but also when getting a PC.

Hence, we’ve started regional pricing options from the very first day of pre-orders, along with local support.

FAQs

What is the significance of CyberPowerPC’s partnership with Creative Newtech Ltd.?

The partnership aims to leverage both companies’ expertise to enhance the gaming experience for Indian consumers, utilizing over two decades of industry experience.

How does CyberPowerPC differentiate its products from other gaming PC brands?

CyberPowerPC offers customizable high-end PCs tailored to individual gaming preferences, featuring a seamless configurator for real-time FPS checks and compatibility.

Why are collaborations with brands like AMD and Intel important for CyberPowerPC?

These collaborations ensure the integration of cutting-edge technologies, enhancing the performance and quality of CyberPowerPC’s gaming systems.

How does CyberPowerPC support the growth of India’s gaming creator economy?

By providing high-end PCs used by top esports athletes and content creators, CyberPowerPC supports the career growth of gaming content creators in India.

What strategies does CyberPowerPC employ to ensure affordability and accessibility in the Indian market?

CyberPowerPC focuses on offering top-notch quality at value-for-money prices, with regional pricing and support for local payment methods to cater to diverse Indian consumers.

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