Ecoreco demonstrates the way to handle E-waste

Eco Recycling Limited, a leading and only listed entity in the segment in the country, is showing the World how to treat Waste Electrical & Electronic Equipment (WEEE). A unique initiative, spearheaded through a downloadable app, Book My Junk, has been gaining ground in and around the country’s commercial capital.

BookMyJunk, a mobile App developed to assist environment conscious users of electronic devices, when they decide to discard and need someone comes to their door step to collect e-waste for recycling. The App received amazing response from the target group who prefers environment above financial gain out of their e-waste.

To assist these registered users of the BookMyJunk App, made 118 trips with its dedicated vehicles and collected e-waste from 692 places during the beta testing. The collected e-waste or discarded electronic material such as Mobile Phones, Chargers, Laptops, Keyboards, Mouse, TVs, LCDs, Laptops, Desktops, Mixers, Ovens, Irons, Fridges, Washing Machines etc.

Western India contributes more than 30% of the country’s 3.2 million MT of e-waste generated annually making India the fourth-largest producer of e-waste. Hence the significance of the Book My Junk initiative, it not only deals with the e-waste in a scientific manner collected from the doorsteps of the end-users, but the platform also facilitates the producers of the electrical and electronic equipment to meet their obligation and target under the E-waste Management Rules.

Increasing digitization, on line payments, smart cities, change in technologies are contributing to increasing e-waste of India. The country is expected to touch 8 million of e-waste by 2025. “We should not be worried of growing quantity of WEEE, because it’s a direct reflection of our socio-economic growth. Book My Junk, is an easy-to-use app that enables people and organizations to get their e-waste collected & recycled responsibly (R2).

This initiative is aimed to play a key role to assist not only to the end users but the OEMs and Regulator in effectively implementing the Rules and achieving desired targets seamlessly & effortlessly. It is being normally said that lack of awareness and monetary consideration drives the end users to avail inferior way of disposal of their e-waste but BookMyJunk believes that if Awareness is associated with Action, has greater & perpetual impact”, says Mr. B K Soni, CMD of Eco Recycling Limited, the only listed company in the e-waste recycling in the country.

The importance of Book My Junk initiative is critical for the country like India, with her becoming third-largest economy in terms of purchasing power parity, the young and earning population of India offers huge potential for electronic gadgets. However, the consequences of improper e-waste disposal in landfills or other non-dumping sites pose serious threats to current public health and can pollute ecosystems for generations to come. When electronics are improperly disposed and end up in landfills, toxic chemicals are released, impacting the earth’s air, soil, water and ultimately, human health”,