Fire-Boltt has announced that it has partnered with Flipkart as the new title sponsor of the ongoing Big Savings Day sale on the e-commerce platform. The pre-Republic Day sale kickstarted on January 17 and is set to conclude on January 22, 2022. As part of the collaboration, Fire-Boltt is offering up to a 50% discount on its complete line of smartwatches available on Flipkart.

Notably, the home-grown smartwatch market leader has earlier collaborated with the e-commerce giant to launch some of its most iconic smartwatches – such as Almighty and AI smartwatch – exclusively on Flipkart.

The latest initiative by Fire-Boltt, which according to IDC and Counterpoint Research reports is the undisputed leader in the Indian smartwatch market with more than 390% QnQ growth, comes months after the brand roped in Virat Kohli as its brand ambassador. Significantly, the brand also has onboard actor Vicky Kaushal as its first brand ambassador.

Also Read: Fire-Boltt Ninja 2, an affordable smartwatch to aide health and lifestyle launched at Rs 1,899