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Highlights • Sony India has launched the FW-98BZ30L, a 98-inch 4K HDR professional display under its BRAVIA BZ30L series. • The FW-98BZ30L uses Sony’s Cognitive Processor XR, which processes visuals the way humans perceive them, delivering immersive picture quality. • It features BRAVIA Signage Free (BSF) software that supports auto-play of HTML content, photos, and videos from a USB drive without additional setup. Sony India is expanding its professional BRAVIA 4K HDR display lineup with the launch of the FW-98BZ30L (98 inch) in the BZ30L series. Designed for commercial environments which require reliability, superior picture quality and compatibility, this new model meets the growing demand for larger screen sizes in the entry-level segment. Sony unveils 98″ BRAVIA display with immersive 4 The FW-98BZ30L integrates Sony’s AI-based XR Cognitive Processor, offering exceptional image quality, a wider viewing angle, advanced professional features, a smart System on a Chip (SoC) platform, robust performance and an innovative design. It is tailored for a variety of professional applications, including corporate presentations, retail and digital signage. Built for commercial use with top-tier display performance. "At Sony, we continuously strive to meet the evolving needs of our professional customers by delivering cutting-edge display solutions that combine exceptional picture quality, reliability and innovative features. The FW-98BZ30L expands our professional BRAVIA lineup that caters to the growing demand for larger screen sizes in corporate and commercial environments. With the power of our AI-based XR Cognitive Processor, enhanced brightness and robust connectivity, this model is designed to provide an immersive visual experience while ensuring seamless integration and operational efficiency. We are confident that the FW-98BZ30L will be a game-changer for businesses looking for premium large-format display solutions.” said Daijiro Nakano, Deputy Managing Director, Sony India. Key Features of Sony FW-98BZ30L: Key Features of Sony FW-98BZ30L: XR Cognitive Processor: The FW-98BZ30L offers a large, crystal-clear 4K resolution display for ultra-sharp, vibrant visuals with high motion clarity because of Sony’s proprietary AI Based XR Cognitive processor. Android Operating System: Integrated with Android OS for seamless content management and application usage, gives the users ease of operations. Enhanced Brightness and Color Accuracy: Provides impressive brightness and color consistency, ensuring vivid, true-to-life visuals in any lighting condition. Flexible Connectivity Options: The display supports a wide range of connectivity options, including HDMI, USB and control ports for easy integration with existing setups. Durability and Reliability: Designed for 24/7 operation in demanding environments, making it an ideal choice for commercial and corporate use. 32GB Storage: FW-98BZ30L comes with enhanced storage capacity of 32GB for users to store apps or contents without thinking twice. Additional highlights of the 98BZ30L include about 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated at the bottom of the display, while vertical handles are featured on the top to carry the unit easily. Powered by XR Processor for lifelike picture quality and clarity. The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness: ▪ FW-98BZ30L (98 inch)▪ FW-85BZ30L (85 inch)▪ FW-75BZ30L (75 inch)▪ FW-65BZ30L (65 inch)▪ FW-55BZ30L (55 inch)▪ FW-50BZ30L (50 inch)▪ FW-43BZ30L (43 inch) All models incorporate sustainability elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding, power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes. Auto-play content with BRAVIA Signage Free software, no setup. All models feature a new center alignment rail kit for easy mounting, while the FW-98BZ30L (98 inch) option comes standard with center aligned VESA patterns. It incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs. By doing this, Sony’s new pro BRAVIA lineup increases efficiency and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy. The new professional BRAVIA display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications. Price and Availability: Available in India from April 15, 2025 via distributors. The FW-98BZ30L will be available via Sony authorized distributors in India from 15th April 2025 onwards. It comes with a standard 3-year warranty, with an optional extended warranty available at an additional cost, depending on customer requirement. Model Best Buy (in INR) Availability Date FW-98BZ30L 15,00,000/- 15th April 2025 onward FAQs Q1. What are the key features of Sony FW-98BZ30L? Answer:• One Step Setting: Offers pre-configured picture settings for environments like meeting rooms, vivid signage, natural signage, and graphics.• Google Meet Support: Downloadable via the Google Play Store; supports video conferencing when paired with a compatible webcam.• Wireless Screen Mirroring: Built-in support for Apple AirPlay and Google Chromecast.• Portrait and Tilt Mounting: Supports portrait and landscape orientation, with a tilt range from -15 to +20 degrees.• Side-Mounted Terminals: USB, audio, video, control, and network ports are positioned on the side for easier access during installation.• Flexible HTML5 Layout: Supports direct playback of interactive signage using built-in HTML5, without requiring extra hardware.• 32 GB Internal Storage: Offers double the internal storage compared to similar models, providing more space for apps and content.• Pro Settings Mode: Lets users disable remote control functions, remove labels, and lock buttons to prevent tampering. Custom display settings can be saved and transferred via USB. Q2. How is the design of Sony FW-98BZ30L? Answer:The FW-98BZ30L features a compact package with a smaller carton for easier transport. Ergonomic handles — horizontal at the bottom and vertical at the top — make it easier to carry, especially through elevators and stairways. It is approximately 22% lighter and has a 28% slimmer bezel compared to the BRAVIA BZ40J series. The display includes a side-mounted logo on a slim 20mm bezel for a clean, unobtrusive look. Also Read: Sony BRAVIA BZ53L 98” 4K HDR Professional Display Launched in India Also Read: Sony India’s Ultimate Father’s Day Gifting Ideas