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HONOR’s Playful Unboxing Video Takes a Jab at Galaxy S25 Ultra

Highlights

HONOR’s campaign “Happy 25th SAM” highlights the strengths of the Magic7 Pro compared to the Galaxy S25 Ultra.
It features unboxing videos with accessories hinting that the Galaxy S25 Ultra might need them.
Magic7 Pro Key features – 150 apps, AI Super Zoom for clearer images, advanced portrait with AI Enhanced Portrait and AI Motion Sensing, IP68+IP69 ratings, supports 100W wired and 80W wireless charging.

Honor releases a new campaign for HONOR Magic7 Pro while taking a dig at Samsung Galaxy S25. (Image credit – Honor)

HONOR is having some fun in its latest campaign “Happy 25th SAM,” which highlights how the Magic7 Pro outshines the Galaxy S25 Ultra. The campaign features a series of humorous unboxing videos where a gift box includes a zoom lens, power bank, cooling fan and phone fill light. The subtle message seems that the Galaxy S25 Ultra might need extra accessories to keep up with the Magic7 Pro.

Some need a lot of accessories…
others, just need an HONOR Magic7 Pro#HONORMagic7 pic.twitter.com/KHN6rCZoEk

— HONOR (@Honorglobal) January 25, 2025

This cheeky approach has caught the attention of social media users and tech enthusiasts sparking conversations about the strengths and weaknesses of both devices.

“We believe the Magic7 Pro stands strong against Samsung’s flagship device,” HONOR stated.

How HONOR Says the Magic7 Pro Beats the Galaxy S25 Ultra?

Magic Portal – A simple circle gesture gives seamless access to over 150 third-party apps, making tasks like search, navigation, entertainment, shopping and office work more efficient.

Honor’s campaign for HONOR Magic7 Pro highlighting the AI Super Zoom feature. (Image credit – Honor)

AI Super Zoom – Uses cloud AI to deliver clearer, more detailed images at zoom levels beyond 30x, which HONOR claims outperforms Samsung’s Space Zoom.

Honor’s campaign for HONOR Magic7 Pro highlighting AI Enhance Portrait and Motion Sensing Capture features. (Image credit – Honor)

Advanced Portrait & Capture Features – The first on-device portrait AI model enhances photography with AI Enhanced Portrait, Harcourt Portrait, HD Super Burst and AI Motion Sensing for capturing fast-moving subjects.

Honor’s campaign for HONOR Magic7 Pro. (Image credit – Honor)

Durability & Charging – The IP68+IP69-rated device offers superior water and dust resistance, supports 100W wired and 80W wireless charging and features a dual 3D biometric security system with 3D Ultrasonic Fingerprint Unlocking and 3D ToF Face Locking.

Meanwhile, HONOR is working on the brand expanding the brand’s presence in Europe, the Middle East, and Latin America.

FAQs

Q1. What is the main theme of HONOR’s Happy 25th SAM campaign?

Answer. HONOR’s “Happy 25th SAM” campaign humorously highlights how the Magic7 Pro outshines the Galaxy S25 Ultra. The campaign features unboxing videos with accessories, subtly suggesting that the Galaxy S25 Ultra might need extra accessories to match the Magic7 Pro.

Q2. What are some key features of the HONOR Magic7 Pro mentioned in the campaign?

Answer. Key features of the Magic7 Pro include the Magic Portal for seamless access to over 150 apps, AI Super Zoom for clearer images at zoom levels beyond 30x, and advanced portrait and capture features with AI Enhanced Portrait and AI Motion Sensing.

Q3. How does the HONOR Magic7 Pro ensure durability and security?

Answer. The Magic7 Pro is durable with IP68+IP69 ratings, supports 100W wired and 80W wireless charging, and features a dual 3D biometric security system including 3D Ultrasonic Fingerprint Unlocking and 3D ToF Face Locking.