Highlights

• Huawei ships 11.7 million smartphones in Q1 2024, achieving 17% market share
• Successful Mate and Nova series drive Huawei’s growth
• Huawei’s Hongmeng 4.0 OS and Kirin processors contribute to comeback
• Competition remains fierce with OPPO, Honor, Vivo, and Apple

Huawei has made a big comeback in China’s smartphone market after more than three years.

Data by Canalys indicated that the firm shipped as many as 11.7 million units of smartphones between January and March 2024, a market share of 17 percent, posting an astonishing growth of 70 percent every year.

Renascence of Huawei

According to Canalys analyst Toby Zhu, the reason behind the success of Huawei is the good response from customers for their Mate and Nova series of smartphones.

The reason that led to Huawei’s overall growth was an improvement in the production and supply of the Mate 60 series phones.

Huawei’s Own Software, Chips Help Comeback

With its 4.0 Hongmeng operating system and Kirin processors in its smartphones, Huawei’s strategy paid off.

The Nova 12 series, released in December, applies Hongmeng 4.0 and supports two-way satellite communications to pump up the performance in the price level of the mid-range.

Huawei also recently updated its P series to the Pura 70, with new telescopic lens technology to deliver better camera performance.

This created a lot of hype in the market. With these moves, Huawei now has refreshed all its major smartphone product lines.

Focus on AI and Growing Ecosystem

Huawei is building artificial intelligence capabilities in its smart devices from the hardware and software level.

Huawei is applying its experience with AI in telecommunications and industry applications.

With the growing Hongmeng operating system ecosystem, Huawei has become the third-largest smartphone operating system in China after Android and iOS.

Competition Remains Tough in China

While Huawei’s comeback is remarkable, other brands perform good as well.

OPPO’s Reno 11 series pushed it to second place with 10.9 million shipments.

Honor took third place with 10.6 million units shipped, climbing up 9% from last year.

Vivo was close behind in fourth with 10.3 million, but down 9% year-over-year.

Apple had the biggest drop among top brands, falling to fifth place with 10 million shipments, down 25% compared to the first quarter of 2023.

So while Huawei has reclaimed the number one position, the competition in China’s huge smartphone market remains intense.

FAQs

How many smartphones did Huawei ship in Q1 2024?

Huawei shipped 11.7 million smartphones between January and March 2024.

What market share did Huawei achieve in Q1 2024?

Huawei achieved a market share of 17% in the Chinese smartphone market.

What contributed to Huawei’s growth in the smartphone market?

Huawei’s growth was driven by the successful response to their Mate and Nova series, as well as improved production and supply of the Mate 60 series.

What role did Huawei’s Hongmeng operating system and Kirin processors play in their comeback?

Huawei’s Hongmeng 4.0 operating system and Kirin processors helped enhance the performance and appeal of their smartphones, contributing significantly to their market resurgence.

How does Huawei’s AI and ecosystem development impact their market position?

Huawei’s focus on building AI capabilities and growing the Hongmeng OS ecosystem has strengthened their position, making them the third-largest smartphone operating system in China after Android and iOS.

Also Read: Huawei and Xiaomi Overtake Apple in Singles Day Sales

Also Read: Exploring the Rising Costs of Smartphones and if Their Value is Justified

Join MyMobile WhatsApp Channel