Highlights

• Instagram introduced 3-minute Reels to encourage cricket fans to share detailed match highlights, behind-the-scenes moments and longer gameplay.
• Also introduces an updated vertical 3:4 profile grid to allow users to organise and present content better.
• The platform also upgraded its direct messaging with tools like multilingual translation, music sharing, scheduled messages and more.

It seems Instagram wants to make sure cricket lovers engage with the platform more. This is why the platform is introducing new ways fans can share, engage and celebrate IPL 2025 in better ways.

According to a recent ToI report, Instagram has introduced three exciting new features to help cricket fans connect, create and celebrate like never before. These updates make it easier to share match moments, organise profiles and chat with other fans worldwide.

3-Minute Reels

One of the biggest updates is the introduction of 3-minute Reels, giving fans more time to showcase match highlights, behind-the-scenes moments, and intense gameplay. There will be no more cutting short those exciting clips and this longer format will also ensure you can share every key moment.

Moreover, your videos have a better chance of reaching a wider audience with Instagram’s Explore and Reels tabs.

A New Profile Grid for a Better Look

Instagram is also refreshing the way profiles look with a 3:4 vertical grid format. This update allows cricket fans to present their IPL content in a more organised and visually appealing way.

Whether it’s team jerseys, celebrations, or match snapshots, this layout gives users more flexibility to rearrange photos and create a dynamic profile that reflects their love for the game.

Improved Messaging for Global Fan Chats

To enhance fan conversations, Instagram has upgraded its direct messaging system with features like multilingual translation, music sharing, scheduled messages, pinned chats, and easy group chat QR code generation.

These tools make it easier for fans worldwide to connect, discuss matches, and plan watch parties, keeping the IPL excitement alive no matter where you are.

FAQs

Q1: What new feature does Instagram offer to cricket fans for sharing match highlights?

Answer. Instagram introduced 3-minute Reels, allowing cricket fans to share detailed match highlights, behind-the-scenes moments, and gameplay without cutting short exciting clips.

Q2. How has Instagram improved profile presentation for IPL content?

Answer. Instagram updated its profile grid to a vertical 3:4 format, enabling users to organize and present IPL-related content, such as team jerseys and match snapshots, in a visually appealing way.

Q3. What upgrades has Instagram made to its messaging system during the IPL season?

Answer. Instagram added multilingual translation, music sharing, scheduled messages, pinned chats, and QR codes for group chats to enhance global fan conversations and watch party planning.

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