Highlights
- iPhone 15 Pro Max tops global sales charts in Q1 2024.
- Apple’s strategic price cuts drive massive consumer demand.
- Promotional offers during major shopping events boost sales.
- Apple attracts new customers with irresistible discounts.
In Q1 2024, the iPhone 15 Pro Max made an incredible achievement to be the best-selling mobile phone in the world.
The success registered by Apple becomes a very strong indication that, indeed, people are still interested in highly-priced smartphones.
iPhone 15 Pro Max Tops Sales Charts
According to the latest Counterpoint Research report, the iPhone 15 Pro Max drove mobile phone sales across the globe in Q1 2024.
Indeed, outstanding performance had to do with great device improvements linked to an important pricing plan.
The outstanding features of the iPhone Pro series paved the way for its success.
However, strategic pricing decisions made by Apple were the major catalyst that boosted sales for the iPhone 15 Pro Max and other models.
Price Cuts Proving a Game-Changer
For example, Apple introduced price cuts, which proved to be a game-changer in generating consumer demand.
The discounts, promotional offers, and timing around major shopping events like the 618 festival really hit home with buyers.
For example, the original price is 5,999 CNY, which translates to $828 for the iPhone 15, which dropped down to just 4,599 CNY after discounts applied; in other words, around $635.
It is due to this more than slight drop, in addition to the strategically planned sales around the Tmall 618, that it lifted Apple sales to a completely different level.
Apple surpassed a staggering 1.5 billion CNY, or $207 million, in transaction volume within just an hour of the sales event opening for Tmall 618 on May 20th.
Such huge price cuts also attracted not only current Apple customers but also caught a new tide of buyers for the brand.
Such new customer influx, motivated by such irresistible discounts, brought record sales for Apple.
First Quarter 2024: Apple cemented its place at the top in the highly competitive international smartphone market by offering cutting-edge technology at appealing prices.
APPLE IPHONE 15 PRO MAX SPECIFICATIONS
Key Specs
| RAM | 6 GB |
| Processor | Apple A15 Bionic |
| Rear Camera | 12 MP + 12 MP + 12 MP |
| Front Camera | 12 MP |
| Battery | 4400 mAh |
| Display | 6.7 inches (17.02 cm) |
General
| Launch Date | August 16, 2023 (Unofficial) |
| Operating System | iOS v15 |
Performance
| Chipset | Apple A15 Bionic |
| CPU | Hexa Core (3.23 GHz, Dual core, Avalanche + 1.82 GHz, Quad core, Blizzard) |
| Architecture | 64 bit |
| Fabrication | 5 nm |
| Graphics | Apple GPU (four-core graphics) |
| RAM | 6 GB |
Display
| Display Type | OLED |
| Screen Size | 6.7 inches (17.02 cm) |
| Resolution | 1284 x 2778 pixels |
| Aspect Ratio | 19.5:9 |
| Pixel Density | 457 ppi |
| Screen Protection | Yes |
| Bezel-less display | Yes |
| Touch Screen | Yes, Capacitive Touchscreen, Multi-touch |
| Refresh Rate | 120 Hz |
Design
| Waterproof | Yes, Water resistant, IP68 |
| Ruggedness | Dust proof |
Camera
| MAIN CAMERA | ||
| Camera Setup | Triple | |
| Resolution | 12 MP f/1.6, Wide Angle, Primary Camera 12 MP , Telephoto Camera 12 MP, Ultra-Wide Angle Camera |
|
| Autofocus | Yes | |
| Flash | Yes, Dual LED Flash | |
| Image Resolution | 4000 x 3000 Pixels | |
| Settings | Exposure compensation, ISO control | |
| Shooting Modes | Continuous Shooting High Dynamic Range mode (HDR) |
|
| Camera Features | Digital Zoom Auto Flash Face detection Touch to focus |
|
| Video Recording | 1920×1080 @ 30 fps | |
| FRONT CAMERA | ||
| Camera Setup | Single | |
| Resolution | 12 MP f/2.3, Primary Camera | |
| Video Recording | 1920×1080 @ 30 fps | |
Battery
| Capacity | 4400 mAh |
| Type | Li-ion |
| Removable | No |
| Quick Charging | Yes, Fast |
| USB Type-C | No |
Storage
| Internal Memory | 128 GB |
| Expandable Memory | No |
Network & Connectivity
| SIM Slot(s) | Dual SIM, GSM+GSM |
| SIM Size | SIM1: Nano, SIM2: eSIM |
| Network Support | 5G Not Supported in India, 4G Supported in India, 3G, 2G |
| VoLTE | Yes |
| SIM 1 |
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3) 3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
|
| SIM 2 |
4G Bands:
TD-LTE 2300(band 40)
FD-LTE 1800(band 3) 3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz
GPRS:
Available
EDGE:
Available
|
| Wi-Fi | Yes, Wi-Fi 4 (802.11 b/g/n) |
| Wi-Fi Features | Mobile Hotspot |
| Bluetooth | Yes, v5.0 |
| GPS | Yes with A-GPS, Glonass |
| NFC | Yes |
Multimedia
| FM Radio | No |
| Loudspeaker | Yes |
| Audio Jack | Lightning |
Sensors
| Fingerprint Sensor | No |
| Other Sensors | Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope |
FAQs
What made the iPhone 15 Pro Max the best-selling phone in Q1 2024?
The iPhone 15 Pro Max became the best-selling phone due to significant device improvements and strategic pricing decisions, including discounts and promotional offers.
How did Apple’s price cuts influence sales?
Apple’s price cuts, including discounts and promotional offers, significantly increased consumer demand, contributing to record sales for the iPhone 15 Pro Max.
What was the original and discounted price of the iPhone 15 in China?
The original price of the iPhone 15 in China was 5,999 CNY ($828), which dropped to 4,599 CNY ($635) after discounts.
What role did the Tmall 618 festival play in boosting Apple’s sales?
The Tmall 618 festival, with its well-timed sales and promotional offers, played a crucial role in boosting Apple’s sales, leading to a transaction volume of 1.5 billion CNY ($207 million) within an hour of the event opening.
Did Apple attract new customers with their pricing strategy?
Yes, Apple’s significant price cuts and strategic promotional offers attracted a new wave of buyers, in addition to current Apple customers, contributing to record sales.
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