Highlights

• Apple’s base model iPhones accounted for 42% of smartphone sales while iPhone Pro Max emerged as the best-selling model.
• The combined sales of the iPhone Pro Max and Plus models account for 39% of all iPhones sold.
• The report highlights a strong consumer behaviour shift toward larger displays.

Have you ever wondered which is the most popular iPhone model sale-wise? Well, a Consumer Intelligence Research Partners (CIRP) has been recently released just to give us an idea about that. Here’s a quick roundup of the report findings.

According to the CIRP report, Apple’s base model iPhones made up 42% of its smartphone sales in 2024, but the iPhone Pro Max emerged as the best-selling individual model.

The 42% share for base models includes combined sales across several generations of iPhones sold at varying price points. Meanwhile, the Pro and Pro Max models each represent sales from just the current generation.

Individually, the iPhone Pro Max led with 26% of total sales, followed by the Pro at 19% and Plus models at 13%. The Plus model’s success is particularly interesting, as it replaced the iPhone mini in 2022 and has since outperformed its smaller predecessor in market share.

The data also highlights a strong consumer shift toward larger displays.

When Apple launched its first large-screen phone iPhone 6 Plus in 2014, many doubted its appeal. Fast forward to today, and the combined sales of the Pro Max and Plus models account for 39% of all iPhones sold, reflecting a clear preference for bigger screens.

CIRP notes that larger models like the Plus and Pro Max significantly boost Apple’s average selling price and profit margins. While they share many internal components with smaller models, their larger size commands a premium price. Notably, the report excludes sales of the entry-level iPhone SE.

Apple’s tiered product lineup has successfully catered to a wide range of user preferences and price points. As CIRP puts it, Apple’s “jumbo phone experiment” has been a resounding success.

However, it’s unclear how the rumoured iPhone 17 “Air” that will be slimmer but not larger is going to fit into this strategy next year.

FAQs

Q1. Which iPhone model was the best-selling individual model in 2024?

Answer. The iPhone Pro Max emerged as the best-selling individual model accounting for 26% of total sales.

Q2. How much total Apple sales in 2024 came from base model iPhones?

Answer. Apple’s base model iPhones made up 42% of its smartphone sales in 2024.

Q3. How has Apple’s consumer preference shifted according to the CIRP report?

Answer. There has been a strong shift toward larger displays, with the Pro Max and Plus models accounting for 39% of all iPhones sold.

Q4. How large large-screen iPhone models impact Apple’s revenue?

Answer. Larger models like the Plus and Pro Max significantly boost Apple’s average selling price and profit margins.

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