Highlights

• iPhone generates over $1.95 trillion in total sales since 2007.
• iPhone accounts for 50.64% of Apple’s revenue in the latest quarter.
• Annual iPhone sales exceeded $101.9 billion by 2014.
• Incredible customer loyalty drives sustained iPhone dominance.

Apple’s iPhone has crossed a very big new threshold: it has generated over $1.95 trillion in total sales across its life so far.

This is some record that underscores success and popularity right from its launch in 2007.

Though iPhone shipments and revenue in the recent quarter declined a bit compared to the last year’s quarter, long-term sales figures reflect the sustained dominance of the iPhone in the smartphone market over the last 16 years.

iPhone Sales Just Keep Growing

When the iPhone first came out in 2007, few could have predicted just how permanent its impact would be.

But the numbers don’t lie—in only 5 years by 2012, iPhone sales revenue had already reached $78.7 billion.

And it didn’t stop there.

By 2014, iPhone revenues were over $101.9 billion per year.

The pandemic years 2019-2020 took a bit of a speed bump, but the iPhone exploded back to life in 2022 and 2023, where sales were more than $405 billion in just those two years.

In the first half of 2024, iPhone has made Apple $115.6 billion, and its revenues have, in its lifetime, reached the landmark of $1.95 trillion.

iPhones Now Over Half of Apple’s Business

The sales might of the iPhone is even more obvious when you consider the percentage of Apple’s total revenue that it makes up.

Back in 2009, iPhones were responsible for about 25% of the company’s revenues.

Fast forward to 2024, and that number has doubled – with iPhones now representing a whopping 50.64% of Apple’s revenue in the latest quarter.

Customer Loyalty Drives iPhone Dominance

A key reason for the iPhone’s sustained popularity over nearly two decades is incredible customer loyalty.

Studies show half of current iPhone users in the US are \”very unlikely\” to ever switch to another brand.

Compare that to Samsung where 44% feel that loyal, or just 25% for Google’s Pixel phones.

Apple has cultivated an incredibly sticky and devoted user base that keeps coming back to iPhone generation after generation.

FAQs

Ques: How much total sales revenue has the iPhone generated?

The iPhone has generated over $1.95 trillion in total sales since its launch in 2007.

Ques: What percentage of Apple’s revenue is from iPhone sales?

As of the latest quarter in 2024, iPhone sales account for 50.64% of Apple’s total revenue.

Ques: How quickly did the iPhone reach significant sales milestones?

By 2012, just five years after its launch, iPhone sales revenue had already reached $78.7 billion.

Ques: How did the iPhone perform during the pandemic years?

iPhone sales experienced a slowdown during the pandemic years of 2019-2020 but rebounded strongly in 2022 and 2023, with over $405 billion in sales in those two years alone.

Ques: What drives the sustained popularity of the iPhone?

The iPhone’s sustained popularity is largely due to incredible customer loyalty, with studies showing that half of current iPhone users in the US are “very unlikely” to switch to another brand.

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