Highlights
- Reliance Retail enters the quick commerce market with JioMart.
- Starts offering no-fee delivery in select areas.
- To challenge competitors like Blinkit, Swiggy’s Instamart, and BigBasket.
Reliance Retail enters the quick delivery industry, to rival Swiggy and Blinkit. (Image credit – JioMart)
Reliance Retail is entering India’s fast-growing quick commerce market. The group is set to challenge existing players such as Zomato-owned Blinkit, Swiggy’s Instamart and Tata’s BigBasket.
JioMart has already started offering quick delivery services in select parts of Navi Mumbai and Bengaluru. Experts believe JioMart is set to capture a significant share of the quick delivery market in no time.
It appears Reliance is adopting a strategy similar to what Reliance Jio did in the telecom sector. JioMart is setting itself apart from its competitors by offering a no-fee delivery model.
Here’s what JioMart is doing differently –
- Free Delivery: No delivery charges, regardless of order size.
- No Platform or Surge Fees: Customers won’t be charged extra during peak hours or for smaller orders.
The no-fee approach would definitely be more appealing to price-conscious shoppers or even to people who order more than once times in a week. This will be a good strategy to establish itself in smaller towns and cities where such services are less common.
The no-fee service could also draw in customers currently using Blinkit, Swiggy Instamart and BigBasket. All these platforms currently charge platform fees or delivery fees or sometimes both.
Industry experts believe that the key part of Reliance Retail’s expansion plan is to focus on areas where quick commerce companies have limited or no presence.
According to a report by the Times of India, the company aims to expand to smaller cities and towns covering 1150 cities and over 5000 pin codes across India. JioMart is aiming to gain a significant edge over competitors by targeting these under-served regions.
There is an advantage that Reliance Retail has. It does not have to worry about investing in building new infrastructure such as dark stores or neighbourhood warehouses. The company will reportedly use its existing network of retail stores and leverage its logistics service Grab to handle fast deliveries.
Reliance Retail also has plans to broaden its portfolio as they are preparing to deliver items such as fashion and small electronic products as well in quick delivery as well.
The company already has a network of Reliance Digital and Trends stores to fulfil a wide variety of orders within 10 to 30 minutes.
FAQs
Q1. What strategy is JioMart competing with Blinkit and Swiggy Instamart?
Answer. JioMart is setting itself apart by offering a no-fee delivery model, which means no delivery charges, no platform or surge fees, regardless of order size or time.
Q2. How is Reliance Retail planning to expand JioMart’s quick commerce services?
Answer. Reliance Retail aims to expand JioMart’s quick commerce services to smaller cities and towns, covering 1150 cities and over 5000 pin codes across India, leveraging its existing network of retail stores and logistics services.
Q3. What products JioMart will have in its quick delivery service?
Answer. Apart from groceries, Reliance Retail plans to broaden JioMart’s portfolio to deliver fashion and small electronic products, using its network of Reliance Digital and Trends stores.
Q4.What are the highlights of delivery by JioMart differentiating it from Swiggy , Blinkit ?
Answer •Reliance is not setting up dark stores or neighborhood warehouses.
•It will operate through the existing store network and acquired logistics service, Grab, to deliver orders.
•With a wider product range of 10,000-12,000 stock keeping units, Reliance aims to cover 1,150 cities spanning 5,000 pin codes.
•Reliance will offer zero delivery fees, platform fees, and surge fees, regardless of the order value.
Q5.What are the new product offerings by JioMart?
Answer.JioMart’s quick commerce services initially focus on groceries, Reliance Retail is also preparing to expand its product categories. They may also start delivering fashion and small electronic products in its quick commerce offerings. With its extensive network of retail stores like Reliance Digital and Trends, the company can fulfill a wide variety of orders within 10 to 30 minutes.
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