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Fox My Box launches Kitsun, the Fox PC, for gamers in India

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Fox My Box, a leading player in the niche of professional customization for consumer durables, has launched “Kitsun- the Fox PC”, a one-of-a-kind aesthetically built Custom PC cabinet, targeted primarily at PC modding community, gamers and Performance PC enthusiasts in India.

While Gigabyte, the Taiwanese manufacturer and distributor of computer hardware, provided the best-in-class components for the PC; Studio 34, the automotive design studio, visualized and mapped out the design and aesthetics, closely knitted with the latest technologies of 3D designing and printing it to reality.

Conceived by Fox My Box, the new Kitsun is powered by Ryzen Threadripper 3960X, built by Advanced Micro Devices, Inc. (AMD), the American multinational semiconductor company.

Kitsun, the Fox PC is powered by the powerful AMD Ryzen Threadripper 3960X, based on Zen 2 Architecture with a base frequency of 3.8GHZ which goes all the way up to 4.5+ GHz, delivering unparalleled rendering time. It also houses a Gigabyte 64GB RAM which can go up to 256GB, 3600 Mhz, Gigabyte AMD 5700 XT GPU, Aorus 850Watt power supply, 360mm Custom liquid cooling, Aorus 1TB gen4 SSD, and a stellar TRX40 Aorus Pro WIFI motherboard.  Kitsun is available at INR 12 lakhs (without the hardware).

Built for 4d motion and rendering, the PC hosts a premier graphic card that is run by joining two riser cables which have never been done on a working PC, with no compromise on performance. For system cooling, Kitsun runs a custom loop with a 360mm radiator. It also uses a BYKSKI waterblock and a radiator to control peak temperature of around 50 to 52 Degrees at 100% load.

Ankush Khera, Founder & CEO Fox My Box, said, “I deeply feel that the Kitsun has the potential to revolutionise the professional modding industry in India by enabling people to re-imagine PC cabinets more vividly and come up with tangible solutions for those who want something unusual and extraordinary than what is available in the market, stitched to their specific needs, demands and aspirations. This can be in scope of custom cabinets, custom paint jobs, and custom shapes of the cabinet and so on.”

Worldwide PC sales remained on fire during Q4 2020: IDC

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With the pandemic still in full swing, traditional PCs (inclusive of desktops, notebooks and workstations) were once again an in-demand consumer technology. The fourth quarter of 2020 saw global shipments grow 26.1% year over year to 91.6 million units, according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The same category of devices grew 13.1% year over year for the full year 2020 with the catalysts being work-from-home, remote learning, and restored consumer demand.

“Every segment of the supply chain was stretched to its limits as production once again lagged behind demand during the quarter,” said Jitesh Ubrani, research manager for IDC’s Mobile Device Trackers. “Not only were PC makers and ODMs dealing with component and production capacity shortages, but logistics remained an issue as vendors were forced to resort to air freight, upping costs at the expense of reducing delivery times,” he added.

To put things into perspective, the last time the PC market saw annual growth of this magnitude was 2010 when the market grew 13.7%. A lot has changed in those ten years, including six years of PC market decline, as well as a year of flat growth. The question now is how long this resurgence will last.

“Demand is pushing the PC market forward and all signs indicate this surge still has a way to go,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers. “The obvious drivers for last year’s growth centered around work-from-home and remote learning needs, but the strength of the consumer market should not be overlooked. We continue to see gaming PCs and monitor sales at all-time highs and Chrome-based devices are expanding beyond education into the consumer market. In retrospect, the pandemic not only fueled PC market demand but also created opportunities that resulted in a market expansion,” Reith added.

Coolpad launches Cool Bass TWS earbuds in India

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Smartphone brand Coolpad has marked its foray into the accessories segment with the launch of Cool Bass true wireless earbuds in India. Available exclusively on Amazon at a price of 1,199, the earbuds feature a 13mm dynamic driver, Bluetooth 5.0 and active voice assistant (Google and Siri) for a seamless end-user experience.

The earbuds are equipped with a digital battery display which allows you to charge according to your need. The smart charging feature lets you enjoy 3 hours of backup in just 15 minutes of charge

The earbuds run on a 400mAh battery which the charging case sports. With quick charging capabilities, the earbuds offer you 3 hours of playback, 4.5 hours of playing time, 4 hours of talk time, and 20 hours of extended playtime.

When it comes to the design, the ultra-portable and sleek earbuds sport an innovative dolphin design 2.0 with a smart digital battery display. For enhanced convenience, Coolpad has added the universal Type-C interface to the device.

Fisher Yuan, CEO, Coolpad India, said, “After positioning Coolpad as one of the leading brands in the budget smartphones category, we are thrilled to enter into the audio accessories segment. The wireless earphone market has witnessed explosive growth in the past few months and holds infinite potential for a disruptive brand that introduces products with exceptional design and features. We have scaled our production capacity for smartphones and accessories to 5M and soon plan to start the production of accessories in India by end of 2021. We are all set to launch a wide range of accessories for smartphones throughout 2021, and achieve market leader status in this category as well.”

Harsh Sharma, Online Marketing Manager, Coolpad India, said, “At Coolpad, we intend to offer an exceptional end-user experience with every product that we launch. A lot of deliberation has gone into the innovative, new-age design of the Cool Bass earbuds, and we are very impressed with the final product. With a comfortable fit, lightweight and portable design, quick charge, and the best-ever bass, the Cool Bass earbuds are definitely set to take the market by storm and become the most preferred wireless earbuds out there.”

Airtel, NSIC join forces to accelerate digital transformation of Indian MSMEs

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Telecom operator Airtel is stepping up initiatives to accelerate the digital transformation of Micro, Small and Medium Enterprises (MSME) in India by partnering with National Small Industries Corporation (NSIC), a Government of India Enterprise having its mission “to promote and support MSME sector by providing integrated support services encompassing marketing, technology, finance and other services”.

Airtel announced an alliance with NSIC to make it easier for millions of small and medium businesses get access to Airtel’s connectivity, conferencing, cloud, security, and go-to-market solutions. This partnership with NSIC envisages digital transformation of this critical sector as key to the Government’s vision of ‘Atma Nirbhar Bharat’ for enabling MSMEs to scale up faster by ways of adopting digital ways of doing business.

Airtel’s solutions for MSMEs include:

  1. Airtel Connectivity: Internet, Secure Internet, Dedicated Internet, Managed Wifi, VPN, Direct VPN, Intelligent VPN
  2. Airtel Landline: PRI & Toll-Free Calling solutions
  3. Airtel Mobile: Corporate Mobile Plans with bundled G-Suite
  4. Airtel Conferencing: Secure, simple and seamless meetings with Airtel BlueJeans
  5. Airtel Cloud: Private, Public and edge cloud solutions
  6. Airtel Secure: Integrated security solutions for businesses
  7. Airtel IoT: Utilizing the power of IoT to make businesses smarter
  8. Airtel IQ: Cloud communication suite to transform customer engagement

The offerings will come with the trusted support from Airtel that ensures high customer satisfaction through industry-leading service uptime. Airtel already serves over one million medium and small businesses across India with best-in-class products that are available to customers in highly flexible formats. The alliance with NSIC gives it much deeper distribution reach in this segment.

Udayakumar, Director (Planning & Marketing), NSIC, said, “These solutions will be available through NSIC’s online portal www.msmemart.com as well as through NSIC’s field offices across the country under NSIC’s Aggregation vertical offering ICT Enabled Digital Services. This partnership with Airtel is envisaged to serve multiple ICT needs of MSME sector for sustained growth and increased productivity.”

Ajay Chitkara, Director & CEO, Airtel Business, said, “MSMEs are critical to the Indian economy. We are delighted to join hands with NSIC to fast-track their digital transformation journeys. Airtel’s pan-India network, deep distribution reach as well easily accessible digital platforms will give MSMEs the flexibility and convenience of addressing all their digital connectivity requirements through a single window.”

WheelsEye believes FASTag will evolve into a digital currency for transportation

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Team My Mobile
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Logistics tech startup WheelsEye believes that FASTag will soon transform into a digital wallet for transportation. In 2012, India’s first ETC (Electronic Toll Collection) was started in Gurugram. It grew to a wider scale and came to be known as FASTag by 2016. One lakh tags were issued in that year by four major banks. 7 lakh and 34 lakh tags in 2017 and 2018 respectively. Today, more than 2 crore fastags are active and from February 15 onwards, fastag will become mandatory.

National and state governments and private companies are racing to claim the top spot and are pushing the bar. According to an Oct’20 article by The Hindu, Chennai Traffic Police is working on an AI-based challan collecting system that will deduct traffic fines from the FASTag wallet. Parking startup Park+ is collecting parking fees using Fastag Wallet.

It was becoming increasingly clear that fastag is evolving into a digital wallet for transportation. It will be used to pay challans, buy fuel and file GST returns along with the  paying toll tax. There are numerous potential use cases of FASTag like obtaining vehicle location, paying compliance fee, & paying loading and unloading charges.

It is reported that 80% of commercial vehicles are already FASTag enabled and 65% of the daily toll collection is dependent on commercial vehicles. But still it’s a long way to go before we make a smooth experience for commercial vehicle owners

“For fastag to be successful, it’s important that truck owners trust and adopt it. Fastag has been primarily developed for car owners, but its success hangs on the success of commercial use-case solutions. Fastag has the potential to drive the unification of the highway economy. With fastag, india is inching towards a world-class transportation system. WheelsEye also enables postpaid plans and fuel purchase on fastag,” said a WheelsEye spokesperson.

Fantasy platform Zooppy brings in new initiatives for movie buffs

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Team My Mobile
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Online fantasy platform Zooppy has launched two new initiatives for the movies-lovers.  It has launched gaming leagues in regional languages and new video leagues with increase in the prize money. Apart from English, the gaming leagues will be available in regional languages.

The inclusion of regional languages is a step towards increasing the user base. It is simple and easy to play and participants who answer the questions in the lowest time wins.  Film-based yes or no questions, multiple choice questions and picture puzzles are available in the app. Additionally, video leagues are available in Zooppy each week and comes with the latest trending videos in India.

Yuva Pushpakar, Founder, Zooppy, said, “We have added regional languages as there is a huge penetration of internet boom in local language content and video. We aim to use vernacular to gain from the huge market available in semi-urban India. Moreover, movies being a passion in India, we aim to capture market share in the gaming segment.”

In the video league, the participants have to choose videos from a list of YouTube videos provided in the league. The videos should be chosen in such a way that the views attained by the video will be the highest. Each video has a credit and the user is given 1000 credits to make a list. Participants who have chosen the list of videos which gained the maximum number of views in YouTube are rewarded cash prizes.

Since the launch, Zooppy users have won top smartphones such as iPhone 12 Pro Max, OnePlus 8 T, iPhone 12 Mini etc. playing the dream price contest. The participants can choose their dream prices and the lowest unique price submission wins the content. The prizes were distributed by Sunny Leone in Mumbai last month.

Vivo launches Y51A in mid-segment with 5,000mAh battery and reverse charging

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Vivo has today announced the expansion of its Y series portfolio with the launch of vivo Y51A in India with 48MP rear camera and modes like Ultra Stable video, Super Night mode and Macro mode.

The device boasts a 5,000mAh battery with 18W charger along with Reverse Charging feature.

Priced at Rs 17,990 for the 8GB RAM + 128GB ROM (expandable upto 1TB), the vivo Y51A is available for purchase in two colour options— Titanium Sapphire and Crystal Symphony on vivo India E-store, Amazon, Flipkart, Paytm, Tatacliq, and across all partner retail stores.

The vivo Y51A features design with Side Fingerprint Sensor and 6.58 inch Halo FullView Display with FHD+ (2408×1080) resolution.

The device is powered by Qualcomm Snapdragon 6-series processor. It also comes with the latest Funtouch OS 11 which is based on Android 11 for providing the latest Android experience.

The rear camera also offers Ultra-Stable video with Electronic Image Stabilization (EIS) technology that aligns individual frames and automatically corrects unstable movements. It also has Super Night Camera capabilities for both front and rear which reduces the noise and capture beautiful shades of night even in low light.

The triple camera setup also lets you take wider shots with wide-angle lens and close-up macro shots with the dedicated macro lens. On the front, the smartphone has 16MP camera for brilliantly clear selfies.

OnePlus launches Band with Oxygen monitoring at Rs 2,499

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OnePlus has today launched its first-ever wearable device with essential features of a smart fitness tracker including blood oxygen saturation (SpO2) monitoring and 13 exercise modes that include Yoga and Cricket.

An array of watch faces and vibrant dual-colored strap options lend the OnePlus Band its exceptional style. The dynamic AMOLED color display and adjustable brightness also make it an ideal outdoor companion.

The Band will be available out-of-the-box with the standard Blackstrap, while the Navy and Tangerine Gray colour options can be purchased separately.

The OnePlus Band comes with a 100mAh battery and claims to last up to 14 days on a full charge.

The sale begins on January 13, across OnePlus.in, OnePlus Store App, Amazon.in, Flipkart.com, OnePlus exclusive offline stores, and partner outlets.

The OnePlus Band will be available at Rs 2,499. The Tangerine Gray and Navy dual-colored straps will be available separately at Rs 399 each.

“The OnePlus Band is the youngest addition to our portfolio and we are excited to bring our first-ever wearable product to our community. It embodies our burdenless design philosophy while offering the latest technology to our users. With its dual-coloured styling and exceptional features, the OnePlus Band is versatile in both style and use. It also furthers our vision of building a seamlessly connected ecosystem and we are positive that the OnePlus Band will prove to be a truly remarkable smart addition for our community,” said Pete Lau, Founder and CEO of OnePlus.

Paytm Payments Bank leads the market with 6 million Fastags

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Homegrown Paytm Payments Bank today announced that it is the leading issuer of FASTag in the country with over 6 million FASTags, as more citizens avail the service with the government extending the deadline for its adoption. Paytm FASTag has gained popularity amongst users in the country due to its seamless onboarding and integration process which requires minimum documentation, instant activation and unmatched customer care support. Paytm Payments Bank has now enabled cashless toll payments across 250 plazas in the country.

Paytm FASTag has become the country’s most preferred toll payment method as it allows users to directly pay from the Paytm Wallet, it claimed. Users do not need to create any separate account or download a wallet to recharge their FASTags. Tags issued by other banks require buyers to provide multiple documents like ID proof, photographs, share personal details & maintain separate accounts and login credentials. Also, unlike tags from other banks which may require a couple of hours to get activated, Paytm FASTags are activated instantly from the moment users receive it, it said. All FASTag transactions can be monitored on the Paytm app. Users can raise complaints on the app itself which are addressed by a dedicated customer support team working 24×7.

Satish Gupta, MD & CEO – Paytm Payments Bank, said, “It has been our humble endeavour to empower Indians with the same convenience and seamlessness on-road that our app provides to our users in their daily lives. The innovations that we have made in technology and the deep trust in our bank have helped us become the leading issuer of FASTags in the country. Users have embraced the convenience of paying for tolls directly from their Paytm Wallet and not create separate accounts. We continuously strive to ensure that customers are always charged the correct toll and have a hasslefree time on the road. We aim to expand our services across the length and breadth of the country and contribute towards building fully digital journeys on highways.”

Airtel appoints Pradipt Kapoor as Chief Information Officer

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Telecom major Airtel has appointed Pradipt Kapoor as Chief Information Officer (CIO). In his new role, Pradipt will drive Airtel’s overall engineering strategy and be a key player in helping realize the company’s digital vision. He will be member of the Airtel Management Board and report to Gopal Vittal, MD & CEO, Bharti Airtel.

Welcoming Pradipt to Airtel, Gopal Vittal said: “Airtel has always been a magnet for top global talent and we are delighted to have Pradipt on board. He is an accomplished engineering leader and believes in creating value by enabling technology that is focused on outcomes. I am confident his experience will add immense value to Airtel’s digital vision. I wish him the very best.”

Pradipt’s most recent assignment was at A.P. Moller – Maersk where he was Global Head of Products and Solutions Engineering for a 3000 strong organisation. Prior to this, he spent over a decade at SITA Inc. (U.K.) running Products Engineering. He has also had formative experience as an entrepreneur.

Pradipt takes over from Harmeen Mehta. Gopal Vittal added: “Harmeen has contributed immensely to Airtel’s digital transformation and helped build solid Engineering capabilities within the organization. On behalf of everyone at Airtel, I thank Harmeen and wish her the very best in her future endeavours.”

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