Highlights

• LinkedIn tests TikTok-like short-form video feature.
• Beta version showcases a vertical video feed under a “Video” tab.
• Feature designed for likes, comments, and reposts, enhancing engagement.
• Initiative aims to meet growing demand for video-based learning and development.

LinkedIn is venturing into the realm of short-form video content with a TikTok-like feature, signaling a strategic pivot towards more dynamic and engaging forms of content sharing.

This innovative step places LinkedIn among other major platforms like Instagram, YouTube, and Netflix, all of which have sought to capture the essence of TikTok’s wildly popular vertical video feed.

A New Avenue for Professional Engagement

LinkedIn’s exploration into short-form video content was initially brought to light by Austin Null, a strategy director who shared a glimpse of the new feature via a demo on LinkedIn.

This feature, currently in its beta phase, introduces a vertical video feed accessible through a newly added “Video” tab within the app.

Mirroring the interactive essence of LinkedIn, these videos allow users to engage by liking, commenting, or even reposting, fostering a more dynamic interaction among the professional community.

Karina Hsu, a notable figure in the startup ecosystem, likened the experience to “TikTok for work,” highlighting the feature’s blend of inspirational podcast clips and current events coverage.

Cultivating a Community of Creators

Over the years, LinkedIn has cultivated a community of influencers, podcasters, career coaches, and business owners who contribute a diverse array of content, amassing significant followings in the process.

This move towards short-form video is seen as a response to the growing demand for video content aimed at learning and development.

It’s an acknowledgment of the evolving ways in which professionals seek to grow and learn within their industries.

The introduction of this TikTok-inspired feature is not just a nod to current social media trends but a strategic effort to harness the power of video for professional development.

As TikTok becomes a hub for career-related advice and learning among younger audiences, LinkedIn’s foray into short-form video represents an opportunity to capture a share of this interest.

FAQs

What is LinkedIn’s new short-form video feature?

LinkedIn is introducing a short-form video feature, reminiscent of TikTok’s vertical video feed, designed to enrich the professional content landscape. This feature, now in beta testing, allows LinkedIn users to interact with content through likes, comments, and reposts, making for a more dynamic and engaging platform experience.

How does the new video feature enhance LinkedIn’s user experience?

The introduction of short-form video on LinkedIn marks a significant enhancement to user experience by facilitating more engaging and dynamic content sharing. This move aligns with the broader trend towards video content, offering users a new way to connect, learn, and share professional insights in a format that’s both informative and captivating.

Who can access LinkedIn’s short-form video feature, and how?

Currently, LinkedIn’s short-form video feature is in beta testing and accessible to a select group of users. Those with access can find the video feed under a new “Video” tab in the app, where they can explore a range of content tailored to professional development and networking.

How does LinkedIn’s short-form video feature differ from TikTok?

While LinkedIn’s short-form video feature draws inspiration from TikTok’s vertical video format, it distinguishes itself by focusing on professional content and learning.

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