Highlights

• Meta AI has surpassed 500 million users in just one year.
• Zuckerberg is confident it will become the most-used AI assistant by the end of 2024.
• Meta’s Threads app added almost 275 million monthly users.

 Meta AI clocking the 500 million user mark, Zuckerberg confirmed. (Image credit – Meta)

Meta CEO Mark Zuckerberg during the Meta Connect last month shared that Meta AI is well on “on track” to become the world’s most-used generative AI assistant. Zuckerberg, in a Threads post, noted that Meta AI integrated with Facebook, Instagram and WhatsApp was getting more than 185 million users weekly and over 400 million users monthly.

Now, according to recent reports, the company has taken a giant leap toward making that goal a reality.

During Meta’s latest earnings call, Zuckerberg reportedly confirmed that Meta AI has surpassed 500 million users. This half-billion user mark comes just a year after Meta first introduced its AI assistant last fall.

Zuckerberg also expressed confidence that Meta AI will become the “most-used” assistant by the end of 2024. Although, he hasn’t specified exactly how this usage will be measured.

Meta CFO Susan Li also expressed confidence on the call. Li was quoted in the media reports, saying, “(Meta AI is) obviously very early in its journey, but it continues to be on track to be the most used AI assistant in the world by end of year.”

Meanwhile, Meta’s AI assistant isn’t the only AI feature boosting the company’s performance.

According to Zuckerberg, improvements in AI-based feeds and video recommendations have increased time spent on Facebook by 8 per cent and on Instagram by 5 per cent this year. Advertisers are also making use of Meta’s generative AI tools, with more than 15 million AI-generated ads created just in the last month.

Zuckerberg reportedly said, “We believe that there’s a lot more upside here.”

Apart from the AI performance, Zuckerberg revealed that Meta’s Threads app is also experiencing strong growth with “almost 275 million” monthly users now.

“It’s been growing more than a million sign-ups per day,” Zuckerberg noted, adding that “engagement is growing too.”

As per reports, Meta has been working on its own search engine designed for Meta AI. It aims to provide users with real-time, conversational interactions on current events.

FAQs

Q1. How many users does Meta AI have as of now?

Answer. Meta AI has surpassed 500 million users.

Q2. Does AI impact the time spent on Facebook and Instagram?

Answer. Improvements in AI-based feeds and video recommendations have increased time spent on Facebook by 8% and on Instagram by 5% this year.

Q3. What is the current growth status of Meta’s Threads app?

Answer. Meta’s Threads app is experiencing strong growth with almost 275 million monthly users now.

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