Highlights

• Meta plans to introduce ads to its text app Threads early next year.
• A small number of advertisers will start in January.
• Threads’ ads will be led by Instagram’s advertising team.

Once you are online, you cannot run away from targeted online advertising for long. Online advertising is a rapid strategy that any online platform adopts to effectively benefit from its user base.

Some platforms start as ad-free but have to make the decision in the course of their journey. It appears the next platform to finally make the big change will be Meta’s Threads.

Here’s what recent rumours reveal.

According to Sylvia Varnham O’Regan and Kalley Huang from The Information, “Meta Platforms plans to introduce advertisements to its text app, Threads, early next year, hoping to cash in on the app’s rapid growth, according to three people with direct knowledge of the company’s plans.”

The Information report further adds, “A team inside Instagram’s advertising division is leading the effort, which is still in the early stages, the people said. Threads is planning to kick off the effort by letting a small number of advertisers create and publish ads on the app starting in January, one of those people said.”

It was inevitable that Threads would eventually include ads since any social media platform typically relies on ads to generate revenue. However, the timing of this news could be challenging for Meta.

Since Elon Musk took over Twitter and rebranded the platform to X last year, many Twitter users have been searching for an alternative.

Meta’s Threads has become that alternative for a lot of people.

However, ads are a major change for users and it will be interesting to see how Threads execute appearances of ads in users’ feeds.

X has recently seen an increase in users leaving the platform partly due to Elon Musk’s growing political activity. This has opened the door for alternatives like Bluesky and Threads to gain more users.

According to reports, it will be Instagram’s ad team that will be overseeing the ads departments on Threads. This can be good news since Instagram is known for delivering well-curated ads and this team might help ensure a smoother ad experience on Threads.

FAQs

Q1. When is Meta planning to introduce advertisements on Threads?

Answer. Meta Platforms plans to introduce advertisements to its text app Threads early next year with a small number of advertisers starting in January.

Q2. Who is leading the advertising effort for Threads?

Answer. A team inside Instagram’s advertising division is leading the effort to introduce ads on Threads.

Q3. Why are advertisements being introduced on Threads?

Answer. Social media platform typically relies on ads to generate revenue. Threads is hoping to cash in on the app’s rapid growth, according to three people with direct knowledge of the company’s plans.

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