Meta’s Threads Hits 300 Million Users, Zuckerberg Lauds ‘Strong Momentum’

Highlights

• Meta’s Threads app has reached 300 million users with over 100 million daily active users.
• Mark Zuckerberg lauds the app’s strong momentum and its potential.
• Meta plans to test ads on the platform in early 2025.
• Threads has also been named the second-most downloaded app in 2024 by Apple.

Meta’s Threads app has now hit a major milestone of 300 million users with over 100 million people using the platform every day. Mark Zuckerberg shared the news in a post on Threads, saying, “Threads strong momentum continues.”

 

View on Threads

 

Zuckerberg has previously said that Threads has a “good chance” of becoming Meta’s next billion-user app. “I thought for a long time, there should be a billion-person public conversations app that is a bit more positive and I think that if we keep at this for a few more years, then I think we have a good chance of achieving our vision there,” Zuckerberg said during the company’s third-quarter earnings call.

While it’s still a long way from that goal, the app’s growth is clearly speeding up. Threads reached 100 million users last fall and hit 275 million in early November, according to head of Instagram and supporter of Threads, Adam Mosseri.

 

View on Threads

 

Meanwhile, Apple revealed that Threads was the second-most downloaded app in 2024 with shopping app Temu taking the top spot.

The next few weeks could bring some big changes as Meta looks to build on this momentum. According to a recent report by The Information, Meta plans to test ads on Threads starting in early 2025.

Threads isn’t the only platform vying to be the new “public square” as some users move away from X (formerly Twitter). Another app, Bluesky has also grown significantly nearly doubling its user base in November to reach just over 25 million users. However, Bluesky hasn’t revealed how many of its users are active daily.

While Threads is much larger, it seems Meta is paying attention to Bluesky’s features. Recently, Threads rolled out updates inspired by Bluesky’s custom feeds and starter packs, which let users personalize their content experience.

With its rapid growth and upcoming features, Threads is shaping up to be a strong competitor in the social media space.

FAQs

Q1. How many users does Meta’s Threads app currently have?

Answer. Meta’s Threads app has now hit a major milestone: 300 million users, with over 100 million people using the platform every day.

Q2. What new features or updates has Threads introduced recently?

Answer. Threads has rolled out updates inspired by Bluesky’s custom feeds and starter packs, which let users personalize their content experience.

Q3. What are Meta’s plans for monetising Threads?

Answer. According to a recent report by The Information, Meta plans to test ads on Threads starting in early 2025.

Read More: Meta’s Threads Developing Starter Packs, Adds Swiping Feeds, and Gains 35 Million New Users in November

Read More: Meta’s Threads Testing Default Feed for Users to Choose Feed Preference