Highlights

• Poco has discontinued its dedicated Poco website.
• Poco’s global and regional websites now redirect to Xiaomi stores.
• All Poco products will now be sold exclusively through the Xiaomi website starting in 2025.
• The first Poco device on Xiaomi’s platform will be the Poco X7 duo on January 9.
• Warranties will continue to be handled by Xiaomi reflecting Poco’s role as an extension of Xiaomi.

Poco has been facing the question of identity for quite a while now. And if you thought the brand would get some independence this year, you are thinking wrong. In fact, the year started with Poco officially discontinuing its dedicated Poco website. This news isn’t new for fans since Poco made the announcement back in October 2024. Here’s a quick roundup of the latest updates.

All Poco products will now be sold exclusively through the Xiaomi website Starting in 2025, as part of an effort to streamline Xiaomi’s digital ecosystem.

The first Poco devices available on Xiaomi’s platform will be the Poco X7 duo, a series all set to launch on January 9.

The global po.co site and its regional versions, including the UK, France and Germany now redirect to their respective Xiaomi Store websites. Meanwhile, Poco India’s website appears to have been last updated before the December launches of the Poco C75 and Poco M7 Pro 5G.

The Poco Store app is also no longer operational. However, users can download their personal data through the Xiaomi account settings, in compliance with applicable data protection laws.

Poco confirmed that all warranties will continue to be handled by Xiaomi, a practice that has always been in place. Despite being marketed as an “independent” brand, Poco has never functioned autonomously. Instead, it has served as a strategic extension to expand Xiaomi’s reach in both online and offline markets.

This shift signals a consolidated approach to managing Poco’s offerings while maintaining customer support through Xiaomi’s established channels.

Analysing the move, PhoneArena in its report said, “The change could also make Poco products more accessible. By using Xiaomi’s established infrastructure, Poco can tap into a much broader network of online and offline customers. However, the move also risks diluting the independent image that Poco worked hard to cultivate.”

FAQs

Q1. When will all Poco products be sold exclusively through the Xiaomi website?

Answer. Starting in 2025, all Poco products will be sold exclusively through the Xiaomi website as part of an effort to streamline Xiaomi’s digital ecosystem.

Q2. What will happen to the existing Poco websites?

Answer. The global poco site and its regional versions, including the UK, France, and Germany, now redirect to their respective Xiaomi Store websites. Poco India’s website appears to have been last updated before the December launches of the Poco C75 and Poco M7 Pro 5G.

Q3. How will warranties be handled for Poco products after the website shutdown?

Answer. Poco confirmed that all warranties will continue to be handled by Xiaomi, a practice that has always been in place.

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