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You can find those on the <a href=\"https://hackerone.com/wordpress\">HackerOne page</a> and in the <a href=\"https://wordpress.org/about/security/\">security white paper</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Just for you: a Beta 1 haiku</h2>\n\n\n\n<p>March winds shift the tide.<br>Hands unite in open source;<br>WordPress moves ahead.</p>\n\n\n\n<p class=\"has-text-align-right\"> <em>Props to <a href=\'https://profiles.wordpress.org/audrasjb/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>audrasjb</a> <a href=\'https://profiles.wordpress.org/marybaum/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>marybaum</a> <a href=\'https://profiles.wordpress.org/mamaduka/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>mamaduka</a> <a href=\'https://profiles.wordpress.org/michelleames/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>michelleames</a> <a href=\'https://profiles.wordpress.org/bph/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>bph</a> <a href=\'https://profiles.wordpress.org/jorbin/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>jorbin</a> <a href=\'https://profiles.wordpress.org/joemcgill/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>joemcgill</a> <a href=\'https://profiles.wordpress.org/krupajnanda/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>krupajnanda</a> <a href=\'https://profiles.wordpress.org/desrosj/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>desrosj</a> <a href=\'https://profiles.wordpress.org/benjamin_zekavica/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>benjamin_zekavica</a> for reviewing and collaborating on this post!</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18582\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Shaping Tomorrow at WordCamp Asia 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://wordpress.org/news/2025/02/shaping-tomorrow-at-wordcamp-asia-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 22 Feb 2025 15:04:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18515\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:394:\"Over 1,400 attendees from 71 countries gathered at the Philippine International Convention Center in Manila, and nearly 15,000 more joined online, for WordCamp Asia 2025. It&#8217;s the people. It&#8217;s the friendships and the stories. Matt Mullenweg, WordPress Cofounder The flagship WordPress event started with a dedicated Contributor Day, followed by two days of engaging talks, [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:53681:\"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1.jpg?resize=1024%2C512&#038;ssl=1\" alt=\"WordCamp Asia 2025 attendees gathered for a group photo\" class=\"wp-image-18521\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=1024%2C512&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=300%2C150&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=768%2C384&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=1536%2C768&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=2048%2C1024&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Over 1,400 attendees from 71 countries gathered at the Philippine International Convention Center in Manila, and nearly 15,000 more joined online, for WordCamp Asia 2025.</p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-pullquote alignwide has-text-align-center\"><blockquote><p>It&#8217;s the people. It&#8217;s the friendships and the stories.</p><cite>Matt Mullenweg, WordPress Cofounder</cite></blockquote></figure>\n</div>\n\n\n\n<p>The flagship WordPress event started with a dedicated Contributor Day, followed by two days of engaging talks, panels, hands-on workshops, and networking. Notable guests included WordPress Cofounder <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a> and Gutenberg Lead Architect <a href=\"https://profiles.wordpress.org/matveb/\">Matías Ventura</a>, who were joined by a diverse lineup of speakers and panelists.</p>\n\n\n\n<p>Throughout the event, the sponsor hall buzzed with activity as companies from across the WordPress ecosystem showcased their latest products, engaged with attendees, and offered live demos and giveaways.&nbsp;Each day, attendees refueled with diverse food offerings featuring Filipino favorites, turning meals into a prime networking opportunity where new connections were made and ideas were exchanged.</p>\n\n\n\n<h2 class=\"wp-block-heading\">New Ways to Engage</h2>\n\n\n\n<p>This year’s event introduced several new programs to the schedule:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solutions Spotlight</strong>—a series of dynamic 10-minute lightning talks that gave an inside look at innovative products, cutting-edge strategies, and real-world solutions from top-tier sponsors, all designed to help attendees succeed in the WordPress ecosystem. These fast-paced sessions offered a unique opportunity to discover how leading brands are solving challenges, empowering users, and shaping the future of WordPress.</li>\n\n\n\n<li><strong>YouthCamp</strong>, a dedicated event for kids and teens ages 8-17, offered a full day of free, hands-on sessions designed to spark creativity and introduce the world of WordPress and open source. Through interactive workshops covering web basics, design, and development, participants gained practical skills while exploring the power of building online.&nbsp;</li>\n\n\n\n<li>The new <strong>Career and Social Corners</strong> enhanced networking, fostered meaningful connections, and created new opportunities for those within the WordPress community. Career Corner was the go-to space for attendees exploring career opportunities, connecting with sponsors, and discovering exciting new roles. Meanwhile, Social Corner offered a relaxed, lounge-style environment where attendees could engage in informal discussions over refreshments.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Contributor Day</h2>\n\n\n\n<p>WordCamp Asia kicked off with an incredible Contributor Day, bringing together almost 800 contributors, many of them new, to collaborate, share knowledge, and give back to WordPress. 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/><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c4e98a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18525\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18525\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c4ec65&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18528\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18528\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c4efb5&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18534\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18534\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c4f417&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18531\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18531\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c4f85c&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18536\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18536\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n</figure>\n\n\n\n<p>Key contributions included resolving a critical media bug, advancing vertical text editing in Gutenberg, and refining the editing experience with dozens of issue closures. Performance optimizations and accessibility improvements abounded, joined by seven fresh patterns, and over 4,000 newly translated strings.</p>\n\n\n\n<p>New tools and workflows were explored to enhance testing and development. The day also saw meaningful conversations between hosting providers and users, improvements to event organizing processes, and hands-on training.</p>\n\n\n\n<p>With innovative ideas, new faces, and significant progress across multiple areas, Contributor Day reinforced the spirit of open source collaboration that drives WordPress forward.</p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future is WordPress</h2>\n\n\n\n<p>On the first full conference day, attendees gathered to celebrate the power of open source collaboration and innovation. Opening remarks from global and local event leads reflected on the incredible journey of WordCamp Asia, tracing its roots back to the first Southeast Asian WordCamp in Manila in 2008. This full-circle moment underscored how the WordPress community has flourished over the years, driven by shared knowledge and a commitment to an open web. The excitement continued with a highly anticipated opening keynote from Matías Ventura, who shared insights into the future of Gutenberg and WordPress, inspiring attendees to embrace the next wave of innovation and creativity in content publishing.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"There and Back Again\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/-Zgv2q5NHBA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>The day then began in earnest. Talks highlighted new ways to integrate WordPress with external applications, opening possibilities for more interactive and scalable digital experiences. Simultaneously, content strategists and marketers explored evolving best practices in SEO, learning how to optimize their sites for visibility, engagement, and long-term growth. These sessions emphasized the importance of adaptability in a constantly evolving digital landscape, ensuring that WordPress users stay ahead of industry trends.</p>\n\n\n\n<p>Workshops throughout the day provided hands-on learning experiences tailored to a wide range of skill levels. Developers refined their expertise, gaining practical knowledge they could apply to their own projects. Accessibility advocates led discussions on designing for inclusivity, showcasing strategies to make WordPress-powered websites more navigable and user-friendly for people of all abilities.</p>\n\n\n\n<p>As the conference continued into the afternoon, conversations expanded to performance optimization and emerging technologies shaping the future of WordPress. A dedicated session explored AI-driven workflows, demonstrating how artificial intelligence can enhance site performance, automate repetitive tasks, and create more personalized user experiences. These discussions showcased the evolving role of WordPress as a versatile platform that extends beyond traditional publishing.</p>\n\n\n\n<p>The first day culminated in a thought-provoking keynote panel, WordPress in 2030, where industry leaders explored the future of the platform. The discussion covered the expanding open source community, emerging technologies, and the role of education and mentorship. Panelists shared their perspectives on the opportunities and challenges ahead, encouraging attendees to actively shape the future of WordPress by contributing, innovating, and advocating for an open web.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x.jpg?resize=1024%2C442&#038;ssl=1\" alt=\"Panelists Noel Tock, Hong Phuc Dang, Jon Ang, Courtney Robertson, and Raquel Manriquez discuss WordPress in 2030\" class=\"wp-image-18561\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=1024%2C442&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=300%2C129&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=768%2C331&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=1536%2C663&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=2048%2C883&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Returning for the final day of WordCamp Asia 2025, attendees explored a new set of sessions designed to push the boundaries of web development and strategy. Technical discussions on advanced Gutenberg block development highlighted innovative ways to build more dynamic and interactive content experiences, while another session examined performance optimization strategies to enhance site speed, accessibility, and overall user engagement. Content creators and marketers gained valuable insights into audience growth, effective storytelling, and data-driven content strategies to maximize impact.</p>\n\n\n\n<p>The final sessions of the conference reinforced WordPress’s adaptability and innovation, equipping attendees with new skills and strategies.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A</h2>\n\n\n\n<p>As the final day drew to a close, Matt shared historic photos from WordCamp Davao 2008 in the Philippines, and then answered questions from the audience.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"600\" height=\"338\" src=\"https://www.youtube.com/embed/LEm2NXwbZKc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"></iframe></span>\n</div></figure>\n\n\n\n<p>Questions covered a variety of topics, incluiding: publishing on the open web, AI, headless WordPress, education, and Matt’s personal motivations. It was clear throughout the Q&amp;A that the future of WordPress is as bright as the island-themed attire at the event’s after-party.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing</h2>\n\n\n\n<p>Thank you to all the hard-working organizers who made this event possible, the speakers who took the stage, the visitors who ventured to Manila, and everyone who tuned in from around the world. Our hope is that every WordCamp attendee leaves with new knowledge, new friends, and new inspiration to build a better web.</p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped has-border-color has-darker-grey-background-color has-background wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"border-color:#1c2024;border-width:20px;border-radius:2px\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c50551&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18533\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18533\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c5088b&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18547\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388.jpg?resize=1024%2C684&#038;ssl=1\" alt=\"\" class=\"wp-image-18547\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388-scaled.jpg?resize=2048%2C1367&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c50b8e&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18535\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18535\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c50fcc&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18523\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18523\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c5133c&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18532\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18532\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c5168a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18529\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18529\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c5198c&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18545\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18545\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c51c78&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18543\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18543\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c52016&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18546\" 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/><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c523ef&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18540\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-18540\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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Then join us in Mumbai, India for WordCamp Asia 2026!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18515\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"Report: WordPress in 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://wordpress.org/news/2025/02/wordpress-in-2025-report/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 15 Feb 2025 03:19:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18475\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:379:\"This year is set to be transformative for WordPress, yet many decision-makers risk overlooking the immense opportunities ahead. Our new “WordPress in 2025” report highlights why WordPress should be a cornerstone of your long-term strategy. Stay ahead of the curve—read the report now to see how WordPress can drive growth and innovation for your business in the [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Noel Tock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3721:\"\n<p>This year is set to be transformative for WordPress, yet many decision-makers risk overlooking the immense opportunities ahead. Our new <strong>“WordPress in 2025”</strong> report highlights why WordPress should be a cornerstone of your long-term strategy. Stay ahead of the curve—read the report now to see how WordPress can drive growth and innovation for your business in the years to come.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=1024%2C647&#038;ssl=1\" alt=\"\" class=\"wp-image-18476\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=1024%2C647&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=300%2C189&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=768%2C485&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=1536%2C970&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=2048%2C1293&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Some of the key points we explore:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As proprietary &#8220;next-gen&#8221; CMS hype fizzles out and enterprise budgets shift priorities, open-source CMSs like WordPress are primed to gain ground in the commoditized CMS space. WordPress&#8217; maturity and extensibility provide a high starting point for innovation.</li>\n\n\n\n<li>WordPress&#8217; Block Editor has seen tremendous investment, amassing over 34,000 commits &#8211; more than entire competing CMS projects. New capabilities like Full Site Editing (FSE) give enterprises unprecedented ability to enable no-code site building.</li>\n\n\n\n<li>Just as being the first user-friendly publishing tool propelled WordPress&#8217; initial growth, AI presents a similar opportunity. WordPress&#8217; contributor community can build not just AI features, but an exciting multi-agent, LLM-agnostic ecosystem representing an intelligent content operating system.</li>\n\n\n\n<li>Pure-play headless vendors are working backwards to add no-code editing, while WordPress has long supported robust headless capabilities alongside its mature editor. For complex sites, hybrid architectures leveraging both are the pragmatic path forward.</li>\n</ul>\n\n\n\n<p><a href=\"https://wordpress.org/news/files/2025/02/WordPress-in-2025-Report-Noel-Tock.pdf\">Download the full WordPress in 2025 (PDF)</a> report directly to learn more.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Don’t miss WP:25, the virtual event.</h3>\n\n\n\n<p><a href=\"https://humanmade.com/wordpress-in-2025-event/?utm_campaign=41192678-WordPress%20in%202025&amp;utm_source=event&amp;utm_medium=Noel%20sales%20outreach&amp;utm_content=event%20landing%20page\">Save your spot at our free event, WP:25</a>, exploring the future of WordPress and featuring key people working with many of the ideas discussed in the report. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><strong>About the report&#8217;s author, <a href=\"https://profiles.wordpress.org/noel_tock/\">Noel Tock</a></strong> — Having built his first website back in 1995, Noel has long been watching the evolution of the CMS space. As a co-owner at one of the leading enterprise WordPress agencies, Human Made, his belief in the power of open source is as great as ever. Human Made is a WordPress VIP Gold Partner specializing in DXP, headless, AI and more.</p>\n\n\n\n<p></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18475\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"WordCamp Asia 2025: Manila Magic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://wordpress.org/news/2025/02/wordcamp-asia-2025-manila-magic/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 14 Feb 2025 16:04:45 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18482\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:409:\"The first major WordCamp of the year is here! WordCamp Asia 2025 lands in Manila, Philippines, from February 20-22, bringing together open source enthusiasts, developers, and WordPress professionals from across the region—and the world. With three packed days of learning, networking, and collaboration, this year’s event promises fresh insights, dynamic discussions, and plenty of opportunities [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Bernard Meyer\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4837:\"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=1024%2C536&#038;ssl=1\" alt=\"WordCamp Asia 2025\" class=\"wp-image-18491\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=1024%2C536&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=300%2C157&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=768%2C402&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>The first major WordCamp of the year is here! <a href=\"https://asia.wordcamp.org/2025/\">WordCamp Asia 2025</a> lands in Manila, Philippines, from February 20-22, bringing together open source enthusiasts, developers, and WordPress professionals from across the region—and the world.</p>\n\n\n\n<p>With three packed days of learning, networking, and collaboration, this year’s event promises fresh insights, dynamic discussions, and plenty of opportunities to connect.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Solutions spotlight</h3>\n\n\n\n<p>Throughout the conference days, multiple presentations will focus on the solutions provided by our amazing sponsors. This is a great opportunity to learn more about their initiatives and solutions.</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://asia.wordcamp.org/2025/solutions-spotlight/\">Explore the solutions spotlight</a></div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\">Keynotes, panels, and deep dives</h3>\n\n\n\n<p>The main conference, which will be held on February 21-22, will feature <a href=\"https://asia.wordcamp.org/2025/schedule/#day-2\">a lineup of notable keynote speakers</a>, including digital innovation leaders and open-source advocates. Attendees can expect diverse sessions on business strategy, development of best practices, and technical advancements.</p>\n\n\n\n<p>For those looking to sharpen their skills, presentations will dive deep into topics like SEO for WordPress, performance optimization, and AI-powered content creation. Plus, don’t miss the electrifying WordPress Speed Build Battle, where developers race to create stunning sites in record time.</p>\n\n\n\n<h3 class=\"wp-block-heading\">YouthCamp</h3>\n\n\n\n<p>On February 22, WordCamp Asia 2025 will host <a href=\"https://asia.wordcamp.org/2025/youthcamp/\">YouthCamp</a>, a pre-registered event designed to introduce young minds to WordPress and its endless possibilities. This initiative aims to engage the next generation of WordPress users, developers, and contributors through hands-on activities and interactive sessions</p>\n\n\n\n<h3 class=\"wp-block-heading\">Closing Q&amp;A with Matt Mullenweg</h3>\n\n\n\n<p>WordPress Cofounder Matt Mullenweg will wrap up the event with a live Q&amp;A session on February 22. Whether attending in person or tuning in online, you can catch his insights live on the <a href=\"https://www.youtube.com/@WordPress\">WordPress YouTube channel</a> at 4:00 p.m. Philippine Time (08:00 UTC).</p>\n\n\n\n<h3 class=\"wp-block-heading\">After party</h3>\n\n\n\n<p>As the sun sets on WordCamp Asia 2025, the excitement continues with the After Party (theme: Island Vibe)! Get ready to experience the vibrant spirit of the Philippines with a lively gathering at <a href=\"https://www.picc.gov.ph/\">The Forum at PICC</a>. Expect a night filled with great conversations, music, and a celebration of the WordPress community.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Get WordCamp-ready</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secure your <a href=\"https://asia.wordcamp.org/2025/tickets/\">WordCamp Asia 2025 tickets</a> (if you haven’t already!)</li>\n\n\n\n<li>Browse the <a href=\"https://asia.wordcamp.org/2025/schedule/\">full schedule of sessions</a> to plan your experience</li>\n\n\n\n<li>Follow WordCamp Asia on<strong> </strong><a href=\"https://x.com/WordCampAsia\">X</a>, <a href=\"https://www.linkedin.com/company/wordcampasia/\">LinkedIn</a>, and <a href=\"https://www.instagram.com/wordcampasia/\">Instagram</a> for real-time updates</li>\n</ul>\n\n\n\n<p>As always, be part of the conversation! Whether you’re attending in Manila or following along online, share your experiences using <strong>#WCAsia</strong> and <strong>#WordPress</strong>.</p>\n\n\n\n<p>Manila is calling—see you at WordCamp Asia 2025!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18482\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"WordPress 6.7.2 Maintenance Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wordpress.org/news/2025/02/wordpress-6-7-2-maintenance-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 11 Feb 2025 16:52:23 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18445\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:371:\"WordPress 6.7.2 is now available! This minor release includes 35 bug fixes, addressing issues affecting multiple components including the block editor, HTML API, and Customize. WordPress 6.7.2 is a short-cycle release. The next major release will be version 6.8 planned for April 15, 2025. If you have sites that support automatic background updates, the update [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Aaron Jorbin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8487:\"\n<h2 class=\"wp-block-heading\">WordPress 6.7.2 is now available!</h2>\n\n\n\n<p>This minor release includes <a href=\"https://make.wordpress.org/core/tag/6-7-2/\">35 bug fixes</a>, addressing issues affecting multiple components including the block editor, HTML API, and Customize.</p>\n\n\n\n<p>WordPress 6.7.2 is a short-cycle release. The next major release will be <a href=\"https://make.wordpress.org/core/6-8/\">version 6.8</a> planned for April 15, 2025.</p>\n\n\n\n<p>If you have sites that support automatic background updates, the update process will begin automatically.</p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.7.2.zip\">download WordPress 6.7.2 from WordPress.org</a>, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”. For more information on this release, please <a href=\"https://wordpress.org/support/wordpress-version/version-6-7-2\">visit the HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a>.</p>\n\n\n\n<p>WordPress 6.7.2 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p class=\"is-style-wporg-props-long\"><a href=\"https://profiles.wordpress.org/jorbin\">Aaron Jorbin</a>, <a href=\"https://profiles.wordpress.org/ajlende\">Alex Lende</a>, <a href=\"https://profiles.wordpress.org/alexandrebuffet\">Alexandre Buffet</a>, <a href=\"https://profiles.wordpress.org/bowedk\">Andreas Pedersen</a>, <a href=\"https://profiles.wordpress.org/azaozz\">Andrew Ozz</a>, <a href=\"https://profiles.wordpress.org/ankitkumarshah\">Ankit Kumar Shah</a>, <a href=\"https://profiles.wordpress.org/apermo\">apermo</a>, <a href=\"https://profiles.wordpress.org/benniledl\">Benedikt Ledl</a>, <a href=\"https://profiles.wordpress.org/bernhard-reiter\">bernhard-reiter</a>, <a href=\"https://profiles.wordpress.org/ironprogrammer\">Brian Alexander</a>, <a href=\"https://profiles.wordpress.org/cbravobernal\">Carlos Bravo</a>, <a href=\"https://profiles.wordpress.org/poena\">Carolina Nymark</a>, <a href=\"https://profiles.wordpress.org/coquardcyr\">Cyrille</a>, <a href=\"https://profiles.wordpress.org/danielpost\">Daniel Post</a>, <a href=\"https://profiles.wordpress.org/darerodz\">darerodz</a>, <a href=\"https://profiles.wordpress.org/dpcalhoun\">David Calhoun</a>, <a href=\"https://profiles.wordpress.org/get_dave\">David Smith</a>, <a href=\"https://profiles.wordpress.org/dmsnell\">Dennis Snell</a>, <a href=\"https://profiles.wordpress.org/dhewercorus\">dhewercorus</a>, <a href=\"https://profiles.wordpress.org/dd32\">Dion Hulse</a>, <a href=\"https://profiles.wordpress.org/dougwollison\">Doug Wollison</a>, <a href=\"https://profiles.wordpress.org/ellatrix\">Ella</a>, <a href=\"https://profiles.wordpress.org/im3dabasia1\">Eshaan Dabasiya</a>, <a href=\"https://profiles.wordpress.org/fabiankaegy\">Fabian Kägy</a>, <a href=\"https://profiles.wordpress.org/gaambo\">Fabian Todt</a>, <a href=\"https://profiles.wordpress.org/flixos90\">Felix Arntz</a>, <a href=\"https://profiles.wordpress.org/ffffelix\">Felix Renicks</a>, <a href=\"https://profiles.wordpress.org/franciscabusas22\">Francis Cabusas</a>, <a href=\"https://profiles.wordpress.org/frankbiganski\">Frank B.</a>, <a href=\"https://profiles.wordpress.org/mamaduka\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/ghinamt\">ghinamt</a>, <a href=\"https://profiles.wordpress.org/glynnquelch\">Glynn Quelch</a>, <a href=\"https://profiles.wordpress.org/gziolo\">Greg Ziółkowski</a>, <a href=\"https://profiles.wordpress.org/jameskoster\">James Koster</a>, <a href=\"https://profiles.wordpress.org/jsnajdr\">Jarda Snajdr</a>, <a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/jdnd\">jdnd</a>, <a href=\"https://profiles.wordpress.org/jeryj\">jeryj</a>, <a href=\"https://profiles.wordpress.org/joedolson\">Joe Dolson</a>, <a href=\"https://profiles.wordpress.org/joemcgill\">Joe McGill</a>, <a href=\"https://profiles.wordpress.org/jonsurrell\">Jon Surrell</a>, <a href=\"https://profiles.wordpress.org/desrosj\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/juanwp22\">juanwp22</a>, <a href=\"https://profiles.wordpress.org/jrf\">Juliette Reinders Folmer</a>, <a href=\"https://profiles.wordpress.org/karthickmurugan\">Karthick</a>, <a href=\"https://profiles.wordpress.org/mt8biz\">Kazuto Takeshita</a>, <a href=\"https://profiles.wordpress.org/ryelle\">Kelly Choyce-Dwan</a>, <a href=\"https://profiles.wordpress.org/ketanniruke\">Ketan Niruke</a>, <a href=\"https://profiles.wordpress.org/0mirka00\">Lena Morita</a>, <a href=\"https://profiles.wordpress.org/levskipg\">levskipg</a>, <a href=\"https://profiles.wordpress.org/maciejmackowiak\">Maciej Ma?kowiak</a>, <a href=\"https://profiles.wordpress.org/santosguillamot\">Mario Santos</a>, <a href=\"https://profiles.wordpress.org/mboynes\">Matthew Boynes</a>, <a href=\"https://profiles.wordpress.org/mayanktripathi32\">Mayank Tripathi</a>, <a href=\"https://profiles.wordpress.org/czapla\">Michal Czaplinski</a>, <a href=\"https://profiles.wordpress.org/mcsf\">Miguel Fonseca</a>, <a href=\"https://profiles.wordpress.org/presstoke\">Mitchell Austin</a>, <a href=\"https://profiles.wordpress.org/mreishus\">mreishus</a>, <a href=\"https://profiles.wordpress.org/mukesh27\">Mukesh Panchal</a>, <a href=\"https://profiles.wordpress.org/assassinateur\">Nadir Seghir a11n</a>, <a href=\"https://profiles.wordpress.org/narenin\">Narendra Sishodiya</a>, <a href=\"https://profiles.wordpress.org/nareshbheda\">Naresh Bheda</a>, <a href=\"https://profiles.wordpress.org/neotrope\">neotrope</a>, <a href=\"https://profiles.wordpress.org/ndiego\">Nick Diego</a>, <a href=\"https://profiles.wordpress.org/oglekler\">Olga Gleckler</a>, <a href=\"https://profiles.wordpress.org/parthvataliya\">Parth vataliya</a>, <a href=\"https://profiles.wordpress.org/swissspidy\">Pascal Birchler</a>, <a href=\"https://profiles.wordpress.org/paullb\">paullb</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/pitamdey\">Pitam Dey</a>, <a href=\"https://profiles.wordpress.org/redkite\">redkite</a>, <a href=\"https://profiles.wordpress.org/rishavdutta\">Rishav Dutta</a>, <a href=\"https://profiles.wordpress.org/robertstaddon\">robertstaddon</a>, <a href=\"https://profiles.wordpress.org/rvoigt\">rvoigt</a>, <a href=\"https://profiles.wordpress.org/mi5t4n\">Sagar Tamang</a>, <a href=\"https://profiles.wordpress.org/sainathpoojary\">Sainath Poojary</a>, <a href=\"https://profiles.wordpress.org/seanlanglands\">seanlanglands</a>, <a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a>, <a href=\"https://profiles.wordpress.org/coffee2code/\">Scott Reilly</a>, <a href=\"https://profiles.wordpress.org/shyamkariya\">Shyam Kariya</a>, <a href=\"https://profiles.wordpress.org/smerriman\">smerriman</a>, <a href=\"https://profiles.wordpress.org/sabernhardt\">Stephen Bernhardt</a>, <a href=\"https://profiles.wordpress.org/sukhendu2002\">Sukhendu Sekhar Guria</a>, <a href=\"https://profiles.wordpress.org/TobiasBg\">TobiasBg</a>, <a href=\"https://profiles.wordpress.org/hellofromTonya\">Tonya Mork</a>, <a href=\"https://profiles.wordpress.org/vishy-moghan\">Vishy Moghan</a>, <a href=\"https://profiles.wordpress.org/westonruter\">Weston Ruter</a>, <a href=\"https://profiles.wordpress.org/wongjn\">wongjn</a>, <a href=\"https://profiles.wordpress.org/yogeshbhutkar\">Yogesh Bhutkar</a>, <a href=\"https://profiles.wordpress.org/zaoyao\">zaoyao</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> and <a href=\"https://wordpress.slack.com/archives/C080HLPP2Q6\">#6-8-release-leads</a> channels. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Props to <a href=\"https://profiles.wordpress.org/joedolson/\">@joedolson</a>, <a href=\"https://profiles.wordpress.org/joemcgill/\">@joemcgill</a> and <a href=\'https://profiles.wordpress.org/audrasjb/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>audrasjb</a> for proofreading.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18445\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Joost/Karim Fork\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://wordpress.org/news/2025/01/jkpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 11 Jan 2025 02:06:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Meta\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18394\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:319:\"Making great software, great product that stands the test of time and not just survives but thrives through monumental technological shifts is incredibly hard. That challenge is part of the reason I love doing it. There is never a dull day, and the reward of seeing the code you wrote used by the most amazing [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9904:\"\n<p>Making great software, great product that stands the test of time and not just survives but thrives through monumental technological shifts is <em>incredibly hard</em>. That challenge is part of the reason I love doing it. There is never a dull day, and the reward of seeing the code you wrote used by the most amazing creators in the world is an indescribable pleasure. <strong>When I see what people create with WordPress, some days I feel like I’m grinding pigment for Leonardo da Vinci or slitting a quill for Beethoven.</strong></p>\n\n\n\n<p>In open source, one thing that makes it even harder to ship great software is bringing together disparate groups of contributors who may have entirely different incentives or missions or philosophies about how to make great work. Working together on a team is such a delicate balance, and even one person rowing in the wrong direction can throw everyone else off.</p>\n\n\n\n<p>That’s why periodically I think it is very healthy for open source projects to fork, it allows for people to try out and experiment with different forms of governance, leadership, decision-making, and technical approaches. As I&#8217;ve said, forking is beautiful, and <a href=\"https://wordpress.org/news/2024/10/spoon/\">forks have my full support and we&#8217;ll even link and promote them</a>.</p>\n\n\n\n<p><a href=\"https://joost.blog/\">Joost</a> is a self-proclaimed leader in the SEO space, an industry known for making the web better. He asked for and <a href=\"https://joost.blog/leading-marketing-communication-for-wordpress/\">I gave him WordPress marketing leadership responsibility</a> in January 2019 and <a href=\"https://joost.blog/why-im-stepping-down-from-my-wordpress-marketing-role/\">he stepped down in June of 2019</a>, I think we would both agree in those 5 months he was not effective at leading the marketing team or doing the work himself.</p>\n\n\n\n<p><a href=\"https://marucchi.com/\">Karim</a> leads a small WordPress agency called <a href=\"https://crowdfavorite.com/\">Crowd Favorite</a> which counts clients such as Lexus and ABC and employs ~50 people.</p>\n\n\n\n<p>Both are men I have shared meals with and consider of the highest integrity. I would trust them to watch any of my 15 godchildren for a day. These are good humans. Now go do the work. It probably won&#8217;t happen on day one, but Joost and Karim&#8217;s fork, which I&#8217;ll call JKPress until they come up with a better name, has a number of ideas they want to try out around governance and architecture. While Joost and Karim will be unilaterally in charge in the beginning, it sounds <a href=\"https://joost.blog/wordpress-leadership/\">like they want to set up</a>:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A non-profit foundation, with a broad board to control their new project.</li>\n\n\n\n<li>A website owned by that foundation which hosts community resources like a plugin directory, forums, etc.</li>\n\n\n\n<li>No more centralized and moderated plugin and theme directories with security guidelines or restrictions are what plugins are allowed to do like putting banners in your admin or gathering data, everything done in a federated/distributed manner.</li>\n\n\n\n<li>The trademarks for their new project will either be public domain or held by their foundation.</li>\n\n\n\n<li>&#8220;Modernization&#8221; of the technology stack, perhaps going a Laravel-like approach or changing how WordPress&#8217; architecture works.</li>\n\n\n\n<li>Teams and committees to make decisions for everything, so no single person has too much power or authority.</li>\n</ol>\n\n\n\n<p><a href=\"https://marucchi.com/wordpress-leadership-continued/\">Karim has a similar post</a>. Joost says he has the time and energy to lead:</p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">So <a href=\"https://twitter.com/photomatt?ref_src=twsrc%5Etfw\">@photomatt</a> &#8211; I saw the post by <a href=\"https://twitter.com/automattic?ref_src=twsrc%5Etfw\">@automattic</a>.<br><br>I&#39;m ready to lead the next releases. I am sure plenty of people and companies are willing to help me and we&#39;ve got plenty of ideas on what we should be doing.<a href=\"https://twitter.com/hashtag/WordPress?src=hash&amp;ref_src=twsrc%5Etfw\">#WordPress</a></p>&mdash; Joost de Valk (@jdevalk) <a href=\"https://twitter.com/jdevalk/status/1877731220135538728?ref_src=twsrc%5Etfw\">January 10, 2025</a></blockquote><script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n</div></figure>\n\n\n\n<p>Now, as core committer Jb Audras (not employed by me or Automattic) points out, within WordPress we have a process in which people earn the right to lead a release:</p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Before leading any major release of WordPress, please start with leading a minor one <a href=\"https://twitter.com/jdevalk?ref_src=twsrc%5Etfw\">@jdevalk</a>. Then, apply to be Triage Lead or Coordination Lead Deputy for a major release. These are the steps everyone in our community should follow before claiming to run « the next releases ».</p>&mdash; Jb Audras (@AudrasJb) <a href=\"https://twitter.com/AudrasJb/status/1877833087473565785?ref_src=twsrc%5Etfw\">January 10, 2025</a></blockquote><script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n</div></figure>\n\n\n\n<p>However in Joost and Karim&#8217;s new project, they don&#8217;t need to follow our process or put in the hours to prove their worth within the WordPress.org ecosystem, they can just lead by example by shipping code and product to people that they can use, evaluate, and test out for themselves. If they need financial or hosting support is sounds like WP Engine wants to support their fork:</p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We appreciate <a href=\"https://twitter.com/jdevalk?ref_src=twsrc%5Etfw\">@jdevalk</a> and <a href=\"https://twitter.com/karimmarucchi?ref_src=twsrc%5Etfw\">@karimmarucchi</a> thoughtful call for constructive conversation, change and evolved leadership within the WordPress community. Moments of disruption challenge all of us to reflect and to act.<br><br>WordPress’s success as the most widely used CMS is not the…</p>&mdash; WP Engine (@wpengine) <a href=\"https://twitter.com/wpengine/status/1870242287218790849?ref_src=twsrc%5Etfw\">December 20, 2024</a></blockquote><script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n</div></figure>\n\n\n\n<p>Awesome! (Maybe it&#8217;s so successful they rebrand as JK Engine in the future.) WP Engine, with its half a billion in revenue and 1,000+ employees, has more than enough resources to support and maintain a legitimate fork of WordPress. And they are welcome to use all the GPL code myself and others have created to do so, including many parts of WordPress.org that are open source released under the GPL, and Gutenberg which is GPL + MPL. </p>\n\n\n\n<p>Joost also is a major investor (owner?) in <a href=\"https://poststatus.com/\">Post Status</a> (which he tried to sell to me a few months ago, and I declined to buy, perhaps kicking off his consternation with me), so they have a news media site and Slack instance already ready to go. He also is an investor in <a href=\"https://patchstack.com/\">PatchStack</a> and appears to be trying to create a new business around something called <a href=\"https://progressplanner.com/\">Progress Planner</a>, both of which could be incorporated into the new non-profit project to give them some competitive distinctions from WordPress.</p>\n\n\n\n<p>To make this easy and hopefully give this project the push it needs to get off the ground, I&#8217;m deactivating the .org accounts of <a href=\"https://profiles.wordpress.org/joostdevalk/\">Joost</a>, <a href=\"https://profiles.wordpress.org/pirazo/\">Karim</a>, <a href=\"https://profiles.wordpress.org/sereedmedia/\">Se Reed</a>, <a href=\"https://profiles.wordpress.org/idea15/\">Heather Burns</a>, and <a href=\"https://profiles.wordpress.org/mor10/\">Morten Rand-Hendriksen</a>. I strongly encourage anyone who wants to try different leadership models or align with WP Engine to join up with their new effort.</p>\n\n\n\n<p>In the meantime, on top of my <a href=\"https://automattic.com/\">day job running a 1,700+ person company with 25+ products</a>, which I typically work 60-80 hours a week on, I&#8217;ll find time on nights and weekends to work on WordPress 6.8 and beyond. Myself and other &#8220;non-sponsored&#8221; contributors have been doing this a long time and while we may need to reduce scope a bit I think we can put out a solid release in March.</p>\n\n\n\n<p>Joost and Karim have a number of bold and interesting ideas, and I&#8217;m genuinely curious to see how they work out. The beauty of open source is they can take all of the GPL code in WordPress and ship their vision. You don&#8217;t need permission, you can just do things. If they create something that&#8217;s awesome, we may even merge it back into WordPress, that ability for code and ideas to freely flow between projects is part of what makes open source such an engine for innovation. I propose that in a year we do a WordPress + JKPress summit, look at what we&#8217;ve shipped and learned in the process, which I&#8217;d be happy to host and sponsor in NYC next January 2026. The broader community will benefit greatly from this effort, as it&#8217;s giving us a true chance to try something different and see how it goes.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18394\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"WordPress Themes Need More Weird: A Call for Creative Digital Homes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:102:\"https://wordpress.org/news/2025/01/wordpress-themes-need-more-weird-a-call-for-creative-digital-homes/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 02 Jan 2025 18:53:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18358\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:409:\"The modern web has gradually shifted from a vibrant tapestry of personal expression to a landscape of identical designs, where millions of websites share not just similar structures, but identical visual language, spacing, and interaction patterns. As we collectively gravitate toward the same “proven” layouts and “conversion-optimized” designs, we’re not just losing visual diversity – [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Nick Hamze\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7673:\"\n<p>The modern web has gradually shifted from a vibrant tapestry of personal expression to a landscape of identical designs, where millions of websites share not just similar structures, but identical visual language, spacing, and interaction patterns. As we collectively gravitate toward the same “proven” layouts and “conversion-optimized” designs, we’re not just losing visual diversity – we’re ceding control over how we present ourselves to the world. This matters because genuine self-expression online isn’t just about aesthetics – it’s about maintaining spaces where authentic voices can flourish.&nbsp;</p>\n\n\n\n<p>When every blog has the same hero section, when every portfolio follows the same grid, when every restaurant site looks interchangeable, we create an echo chamber of sameness. The cost isn’t just visual monotony – it’s the slow erosion of the web’s ability to surprise, delight, and showcase truly individual perspectives. WordPress, with its emphasis on complete ownership and control, offers an opportunity to break free from this convergence of design, allowing creators to build digital spaces that truly reflect their unique voice and vision.</p>\n\n\n\n<p>Think of WordPress themes like album covers. They should have personality and create an immediate visual impact. The web has become too sanitized, with everyone chasing the same minimal, “professional” look.</p>\n\n\n\n<p>Great themes should:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a strong point of view – like how Kubrick (the classic WordPress theme) defined an era with its distinctive header gradient. Don&#8217;t try to be everything to everyone.</li>\n\n\n\n<li>Embrace specific aesthetics boldly – whether that’s brutalist design, pixel art, hand-drawn elements, or distinctive typography. Create themes that excite people rather than just working for everyone.</li>\n\n\n\n<li>Design for specific use cases – like a theme for photographers that’s all about full-bleed images or a theme for writers that treats typography as art or a theme for musicians that feels like an album cover.</li>\n\n\n\n<li>Break some rules thoughtfully – because not every theme needs a hamburger menu. Not every theme needs to be mobile-first. Sometimes constraints create character.</li>\n</ul>\n\n\n\n<p>We need more themes that make people say “Wow!” or “That’s different!” rather than “That’s clean and professional.” The web needs more personality, more risk-taking, more fun.</p>\n\n\n\n<p>After spending countless hours digging through the WordPress theme repository, searching for designs that break the mold and spark excitement, I came up nearly empty-handed. Don’t get me wrong – there are plenty of well-built themes out there. But where’s the daring? The personality? The unexpected?</p>\n\n\n\n<p>If you&#8217;ve got a wild theme idea burning in your mind – that portfolio theme that looks like a vintage trading card collection, that blog theme inspired by zine culture, that restaurant theme that feels like a hand-drawn menu – now&#8217;s the time to build it. WordPress desperately needs your creativity, your weird ideas, your willingness to break the visual rules. The future of the web shouldn&#8217;t be a monochrome landscape of identical layouts. Let&#8217;s make WordPress themes exciting again. Let&#8217;s make the web weird again.</p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/psychedeli\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18360\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Psychedeli theme\" class=\"wp-image-18360\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/kawaii-chan\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18362\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Kawaii-Chan theme\" class=\"wp-image-18362\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/lowfi\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18361\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=1024%2C768&#038;ssl=1\" alt=\"LowFi theme\" class=\"wp-image-18361\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/bedrock\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18364\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Bedrock theme\" class=\"wp-image-18364\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/feelingood\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18363\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Feelin’Good theme\" class=\"wp-image-18363\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n</figure>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18358\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Holiday Break\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"https://wordpress.org/news/2024/12/holiday-break/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 20 Dec 2024 00:36:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18328\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:362:\"In order to give myself and the many tired volunteers around WordPress.org a break for the holidays, we&#8217;re going to be pausing a few of the free services currently offered: We&#8217;re going to leave things like localization and the forums open because these don&#8217;t require much moderation. As you may have heard, I&#8217;m legally compelled [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2315:\"\n<p>In order to give myself and the many tired volunteers around WordPress.org a break for the holidays, we&#8217;re going to be pausing a few of the free services currently offered:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New account registrations on WordPress.org (clarifying so press doesn&#8217;t confuse this: people can still make their own WordPress installs and accounts)</li>\n\n\n\n<li>New <a href=\"https://wordpress.org/plugins/\">plugin directory</a> submissions</li>\n\n\n\n<li>New plugin reviews</li>\n\n\n\n<li>New <a href=\"https://wordpress.org/themes/\">theme directory</a> submissions</li>\n\n\n\n<li>New <a href=\"https://wordpress.org/photos/\">photo directory</a> submissions</li>\n</ul>\n\n\n\n<p>We&#8217;re going to leave things like localization and the forums open because these don&#8217;t require much moderation.</p>\n\n\n\n<p>As you may have heard, <a href=\"https://www.theverge.com/2024/12/10/24318350/automattic-restore-wp-engine-access-wordpress\">I&#8217;m legally compelled to provide free labor and services to WP Engine thanks to the success of their expensive lawyers</a>, so in order to avoid bothering the court I will say that none of the above applies to WP Engine, so if they need to bypass any of the above please just have your high-priced attorneys talk to my high-priced attorneys and we&#8217;ll arrange access, or just reach out directly to me on Slack and I&#8217;ll fix things for you.</p>\n\n\n\n<p>I hope to find the time, energy, and money to reopen all of this sometime in the new year. Right now much of the time I would spend making WordPress better is being taken up defending against WP Engine&#8217;s legal attacks. Their attacks are against Automattic, but also me individually as the owner of WordPress.org, which means if they win I can be personally liable for millions of dollars of damages.</p>\n\n\n\n<p>If you would like to fund legal attacks against me, I would encourage you to sign up for WP Engine services, <a href=\"https://wpengine.com/plans/\">they have great plans and pricing starting at $50/mo and scaling all the way up to $2,000/mo</a>. If not, you can use <a href=\"https://wordpress.org/news/2024/10/wp-engine-promotions/\">literally any other web host in the world that isn&#8217;t suing me and is offering promotions and discounts for switching away from WP Engine</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18328\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"State of the Word 2024: Legacy, Innovation, and Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://wordpress.org/news/2024/12/state-of-the-word-2024-legacy-innovation-and-community/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 16 Dec 2024 21:28:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"state of the word\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18205\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:282:\"On a memorable evening in Tokyo, State of the Word 2024 brought together WordPress enthusiasts from around the world—hundreds in person and millions more online. This event marked the first time State of the Word was hosted in Asia, reflecting the platform\'s growing global reach.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:88259:\"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"State of the Word 2024\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/KLybH5YvIPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>On a memorable evening in Tokyo, State of the Word 2024 brought together WordPress enthusiasts from around the world—hundreds in person and millions more online. This event marked the first time State of the Word was hosted in Asia, reflecting the platform&#8217;s growing global reach. The setting couldn’t have been more fitting: a city where tradition and technology coexist in seamless harmony. Tokyo, much like WordPress itself, reflects a powerful blend of legacy and innovation, craftsmanship and technology, and moments of vast scale balanced by serene stillness.</p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-pullquote alignwide has-text-align-center\"><blockquote><p>Tokyo is a city you feel.</p><cite>Matt Mullenweg, WordPress Cofounder</cite></blockquote></figure>\n</div>\n\n\n\n<p>During the event, the concept of <em>kansei</em> engineering emerged as a central theme. This Japanese design philosophy seeks to create experiences that go beyond function and aesthetics, focusing on how something feels. As highlighted during the keynote, this principle has quietly influenced WordPress’s development, shaping its design and user experience in ways that resonate on an instinctive level.</p>\n\n\n\n<p>The evening also celebrated Japan’s deep-rooted connection to WordPress. Nearly 21 years ago, Japan became the first country to localize WordPress, long before a formal translation framework existed. It all started with<a href=\"https://wordpress.org/support/topic/localization-help-needed/\"> a single forum post from a user named Otsukare</a>, launching a translation project that helped WordPress become a truly global platform. Seeing how far the Japanese WordPress community has come—both in market share and cultural influence—was a powerful reminder of what shared purpose can achieve.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c71fdc&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Photo of Matt exhibiting some of the community\'s wapuu creations\" class=\"wp-image-18208\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<p>Wapuu, WordPress’s beloved mascot, was also born in Japan. What began as a simple idea for a fun and friendly representation of WordPress evolved into a global phenomenon. Thanks to Kazuko Kaneuchi’s generous open-source contribution, Wapuu has been reimagined by WordPress communities worldwide, each version infused with local character. This uniquely Japanese creation has helped make WordPress more welcoming, approachable, and fun wherever it appears.</p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress Growth in 2024</h2>\n\n\n\n<p>WordPress cofounder Matt Mullenweg highlighted significant achievements that underscored WordPress’s growth, resilience, and expanding global presence in 2024. He shared that WordPress now powers 43.6% of all websites globally. In Japan, WordPress’s influence is even more pronounced, powering 58.5% of all websites. This remarkable statistic reinforces the platform’s enduring role as a cornerstone of the open web and accentuates Japan’s deep-rooted commitment to the WordPress ecosystem and its developers’ significant contributions.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=1024%2C260&#038;ssl=1\" alt=\"\" class=\"wp-image-18339\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=1024%2C260&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=300%2C76&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=768%2C195&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=1536%2C390&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=2048%2C520&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>WordPress sites using languages other than English are expected to surpass English-language sites by 2025. German recently overtook Japanese as the third-most-used language, though Japanese remained close behind. Meanwhile, emerging languages like Farsi experienced rapid adoption, reflecting the platform’s expanding multilingual ecosystem. In Southeast Asia, languages such as Indonesian, Vietnamese, and Thai saw substantial year-over-year growth, signaling broader adoption across diverse regions.</p>\n\n\n\n<p>Core downloads surged to nearly half a billion annually, with the notable releases of WordPress <a href=\"https://wordpress.org/download/releases/6-5/\">6.5</a>, <a href=\"https://wordpress.org/download/releases/6-6/\">6.6</a>, and <a href=\"https://wordpress.org/download/releases/6-7/\">6.7</a>.</p>\n\n\n\n<p>WordPress’s design and development ecosystem flourished as well. Over 1,700 new themes were uploaded in 2024, bringing more than 1,000 block themes to the official repository and reflecting increased interest in modern, flexible site design.</p>\n\n\n\n<p>The plugin ecosystem also saw record-breaking activity this year. Plugin downloads surged toward 2.35 billion, representing a 20% year-over-year increase. Plugin updates exceeded 3 billion and are on track to surpass 3.5 billion by year’s end. Notably, the Plugin Review Team made transformative improvements, drastically reducing the average review wait time. Their efficiency gains were complemented by the launch of the <a href=\"https://wordpress.org/plugins/plugin-check/\">Plugin Check</a> tool, which reduced submission issues by 41% while enabling the team to approve 138% more plugins each week.</p>\n\n\n\n<p>These accomplishments showcase WordPress’s resilience, adaptability, and ever-expanding influence. As the platform continues to evolve, its global community remains at the heart of its success, driving innovation and ensuring that WordPress thrives as the leading tool for building the open web.</p>\n\n\n\n<div class=\"wp-block-group has-off-white-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<p class=\"has-text-align-center\">Help shape the future of WordPress: Join a contributor team today!</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://make.wordpress.org/\" target=\"_blank\" rel=\"noreferrer noopener\">Make WordPress</a></div>\n</div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\">Advancing the Platform</h2>\n\n\n\n<p>WordPress lead architect, Matías Ventura, highlighted WordPress’s evolution through the lenses of writing, design, building, and development, demoing various pieces of new and forthcoming enhancements.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c726b5&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=1024%2C576&#038;ssl=1\" alt=\"Write, Build, Design, Develop\" class=\"wp-image-18219\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Writing</h3>\n\n\n\n<p>The writing experience in WordPress saw notable advancements this year, with an improved distraction-free mode that helps users to focus on content creation without interface distractions. Now you can directly select the image itself to drag and drop it where you want, even enabling on-the-fly gallery creation when you drop images next to each other.</p>\n\n\n\n<p>Additionally, the introduction of block-level comments in the editor, currently an experimental feature, promises to reshape collaborative workflows by enabling teams to leave notes directly on blocks.</p>\n\n\n\n<p>These enhancements all work together to make writing, composing, and editing in WordPress feel more fluid, personal, and pleasant than ever.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Design</h3>\n\n\n\n<p>Along with new default theme Twenty Twenty-Five, more than 1,000 block themes offer tailored starting points for different site types, including portfolios, blogs, and business sites. Designers can also utilize the improved Style Book for a comprehensive view of their site’s appearance, ensuring a smooth design process.</p>\n\n\n\n<p>Design work isn’t just about aesthetics—it’s also about creating the right environment and guardrails. It’s important that users can interact with their site, add content, replace media, and choose sections without needing to know the layout details. We’re implementing better default experiences to help you focus exclusively on the content or on the design, depending on your needs at the moment.&nbsp;</p>\n\n\n\n<p>This all works seamlessly with the zoom-out view, where users can compose content using patterns without having to set up every individual block. Having a bird’s-eye view of your site can really help you gain a different perspective.</p>\n\n\n\n<p>These design capabilities scale with you as your WordPress projects grow. WordPress&#8217;s approach to design is systematic: blocks combine to form patterns, patterns form templates, and templates help separate content from presentation.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c72b53&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-18302\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Building</h3>\n\n\n\n<p>WordPress’s content management capabilities allow working at scale and across teams. Central to this is the introduction of Block Bindings, which merge the flexibility of blocks with the structured power of meta fields. This feature allows block attributes to be directly linked to data sources like post meta, reducing the need for custom blocks while creating deeper, more dynamic content relationships. The familiar block interface remains intact, making complex data management feel seamless. This connects naturally with our broader work on Data Views for post types and meta fields.&nbsp;</p>\n\n\n\n<p>These updates reinforce WordPress’s role as a powerful content management system by connecting its core primitives—blocks, post types, taxonomies, and meta fields—more intuitively.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Development</h3>\n\n\n\n<p>Lastly, Matías showcased a range of groundbreaking tools that empower WordPress developers and streamline their workflows. One of the highlights was the new Templates API, which has simplified the process of registering and managing custom templates. Future updates to the API will allow users to register and activate templates seamlessly, enabling dynamic site customizations such as scheduling different homepage templates for special events or swapping category archives during campaigns. This flexible approach offers developers greater creative control in a standardized way.&nbsp;</p>\n\n\n\n<p>The session also explored the Interactivity API, designed to deliver fast, seamless website experiences by enabling server-rendered interactivity within WordPress. Unlike JavaScript-heavy frameworks, this technology keeps everything within WordPress’s existing ecosystem, bridging the gap between developers and content creators. Attendees saw live demos showcasing instant search, pagination, and commenting—all without page reloads—while maintaining a perfect performance score of 100 on Lighthouse. In addition, it was announced that responsive controls will receive significant attention, with new features being explored, like block visibility by breakpoint and adding min/max controls to the columns block.</p>\n\n\n\n<p>The WordPress Playground also emerged as a game-changer, allowing users to spin up WordPress sites directly in their browsers, experiment with Blueprints, and manage projects offline. With improved GitHub integration and expanded documentation, WordPress developers now have a more accessible and powerful toolkit than ever before.</p>\n\n\n\n<h2 class=\"wp-block-heading\">An AI Future</h2>\n\n\n\n<p>Returning to the stage, Matt noted that Gutenberg’s evolution is paving the way for AI-powered site building while keeping creative control in users’ hands. A recent speed building challenge on WordPress’s YouTube channel showcased this potential, with <a href=\"https://profiles.wordpress.org/ndiego/\">Nick Diego</a> using AI-assisted tools and <a href=\"https://profiles.wordpress.org/welcher/\">Ryan Welcher</a> building manually. While the AI-assisted approach won, the key takeaway was that AI isn’t here to replace developers but to enhance creativity and efficiency.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI Takes On HUMAN in WordPress Speed Build Showdown &#x1f525;\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/vjw6KWahFlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h2 class=\"wp-block-heading\">Community Impact and Global Reach</h2>\n\n\n\n<p>When WordPress Executive Director Mary Hubbard took the stage, she emphasized WordPress’s commitment to its open-source mission and the power of its global community. Mary shared her passion for defending WordPress’s principles, reaffirming that when users choose WordPress, they should receive the authentic, community-driven experience that the platform stands for. This commitment to clarity, trust, and open-source integrity is central to ensuring WordPress’s long-term sustainability and success.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7310a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Photo of Mary Hubbard, WordPress Executive Director\" class=\"wp-image-18227\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button><figcaption class=\"wp-element-caption\">Mary Hubbard, WordPress Executive Director</figcaption></figure>\n\n\n\n<p>In 2024, WordPress’s global influence surged through expanded educational programs, developer contributions, and grassroots initiatives. The platform’s social media following grew to 2.3 million, while major events like WordCamps and live-streamed gatherings attracted millions of attendees and viewers, connecting people worldwide.</p>\n\n\n\n<p><a href=\"https://learn.wordpress.org/\">Learn WordPress</a> introduced Structured Learning Pathways, offering tailored tracks for beginners and developers, fostering a growing network of creators eager to learn and contribute. Grassroots programs flourished, with WP Campus Connect bringing WordPress education to Indian colleges and innovation competitions in Uganda empowering young creators. In Latin America, the Community Reactivation Project reignited meetups across nine cities, fostering a network of over 150 active members and setting the stage for three new WordCamps in 2025.</p>\n\n\n\n<p>WordPress’s efforts also advanced through <a href=\"https://openverse.org/\">Openverse</a>, which expanded its free content library to 884 million images and 4.2 million audio files, serving millions of creators worldwide and supporting WordPress’s broader mission of democratizing publishing.</p>\n\n\n\n<p>Whether through educational platforms, developer-driven innovation, or community-led projects, WordPress’s ecosystem continues to nurture shared learning, creativity, and collaboration, ensuring its growth and relevance for future generations.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Japanese Community Highlights</h2>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/nukaga/\">Junko Fukui Nukaga</a>—Community Team rep, program manager, and WordCamp organizer—noted that WordPress&#8217;s prominence in Japan contributes to an economy now estimated to exceed 100 billion yen.</p>\n\n\n\n<p>In October of 2024, the Japanese WordPress community celebrated DigitalCube’s IPO on the Tokyo PRO Market, marking a milestone for the local WordPress ecosystem. Major contributors like Takayuki Miyoshi’s <a href=\"https://wordpress.org/plugins/contact-form-7/\">Contact Form 7</a> plugin surpassed 10 million active users, while companies like Sakura Internet and XServer built specialized WordPress infrastructure.</p>\n\n\n\n<p>Community events in Japan have also flourished, with 189 local meetups held throughout the year, fueled by dedicated volunteers and organizers. Translation Night gatherings have ensured WordPress remains accessible to Japanese users, reflecting a thriving collaborative spirit.</p>\n\n\n\n<p>Matt gave special recognition to Japan’s standout contributor, <a href=\"https://profiles.wordpress.org/wildworks/\">Aki Hamano</a>, a Core Committer whose exceptional efforts elevated WordPress development over the past year. Hamano-san made an impressive 774 contributions to WordPress core, earning 162 props for WordPress 6.5, rising to 274 props for 6.6 as the second-highest contributor, and securing the top spot with 338 props for 6.7.Other notable Japanese contributors included <a href=\"https://profiles.wordpress.org/atachibana/\">Akira Tachibana</a>, an active Docs Team member, and Nukaga, recognized for her exceptional community organizing efforts. Additionally, 13 Japanese contributors supported 5.4% of WordPress 6.6 development, showcasing the country’s growing influence in the WordPress ecosystem.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Data Liberation</h2>\n\n\n\n<p>Reflecting on the progress since the initiative&#8217;s launch last year, the focus remained on ensuring that WordPress not only becomes more powerful but also embodies freedom in its deepest sense—the freedom to move content anywhere, collaborate without limits, and create without constraints. This vision extends beyond individual sites to a broader web where content flows seamlessly across platforms, enabling unrestricted creativity and innovation.</p>\n\n\n\n<p>One compelling example demonstrated how easily ePub files could be imported into a WordPress site, integrating seamlessly with existing designs. This represents the initiative’s broader goal: making content migration and integration effortless. WordPress Playground plays a critical role in this vision by enabling easy site migration through a simple browser extension. With Playground as a staging area, migrating and adapting sites becomes intuitive and accessible.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A</h2>\n\n\n\n<p>The floor was opened to questions in both Japanese and English.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"State of the Word 2024 Q&amp;A\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/XPhQFSAvKVw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>Questions from the audience, including <a href=\"https://en.wikipedia.org/wiki/Tokyo_Vice\"><em>Tokyo Vice</em></a> author Jake Adelstein, covered the future of blogging, WordPress performance, the impact of AI search, and what democratizing publishing means today. Matt shared his excitement for more open platforms such as Mastodon and Bluesky, as well as his recommendations for optimizing your site for both humans and AI. A common thread throughout was that a personal website is an important part of your digital identity, and WordPress allows you to<a href=\"https://playground.wordpress.net/?plugin=piano-block&amp;blueprint-url=https%3A%2F%2Fwordpress.org%2Fplugins%2Fwp-json%2Fplugins%2Fv1%2Fplugin%2Fpiano-block%2Fblueprint.json%3Frev%3D3166994%26lang%3D\"> express yourself in fun and unique ways</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Panels</h2>\n\n\n\n<p>After attendees enjoyed a special performance by the pianist, Takai-san, industry leaders, creators, and innovators took the stage for panel discussions about the present and future of WordPress, moderated by Mary Hubbard.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"State of the Word 2024 Panel Discussions\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/Qt5FOQYX1nE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Publishing in the Open</h3>\n\n\n\n<p>Featuring:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mieko Kawakami, Japanese Author and Poet&nbsp;</li>\n\n\n\n<li>Craig Mod, Author of Things Become Other Things&nbsp;</li>\n\n\n\n<li>Matt Mullenweg, WordPress Cofounder and Automattic CEO</li>\n</ul>\n\n\n\n<p>This first panel explored the transformative power of open-source publishing. Panelists shared insights into how open publishing has influenced their creative journeys, expanded audience engagement, and shaped storytelling across cultural boundaries.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Publishing in the open has defined what I’ve done. All the best connections I’ve made in live have been the result of publishing in the open. &#8211; Craig Mod</p>\n</blockquote>\n\n\n\n<p>Publishing in the open, like WordPress, is about building community, mutual connections, and putting power back into the hands of creators.</p>\n\n\n\n<h3 class=\"wp-block-heading\">The Future of WordPress in Japan and Beyond</h3>\n\n\n\n<p>Featuring:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hajime Ogushi, mgn CEO</li>\n\n\n\n<li>Genki Taniguchi, SAKURA internet Inc. Senior Director</li>\n\n\n\n<li>Matt Mullenweg, WordPress Cofounder and Automattic CEO</li>\n</ul>\n\n\n\n<p>The second discussion highlighted WordPress&#8217;s remarkable growth in Japan and its broader global impact. The discussion covered the drivers behind Japan&#8217;s adoption of WordPress, its thriving ecosystem of WordPress-based businesses, and emerging trends in web development.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Compared to other CMSs the WordPress Japanese is much easier to use. &#8211; Hajime Ogushi</p>\n</blockquote>\n\n\n\n<p>The group discussed plugins such as <a href=\"https://wordpress.org/plugins/contact-form-7/\">Contact Form 7</a>, the affordability of hosting WordPress, and local meetups and events</p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing</h2>\n\n\n\n<p>Thank you to all the guests who joined us on stage, those who ventured to Tokyo, and everyone who tuned in from around the world. Today’s event showcased how a free and infinitely flexible platform, an active global community, open innovation, and a commitment to a fully democratized web make us better at being who we are.</p>\n\n\n\n<p>From Tokyo, Arigatou Gozaimashita!</p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-0 is-cropped is-style-rectangular wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c74842&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18249\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18249\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c74cae&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18262\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18262\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7509e&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18274\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18274\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c754bb&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18252\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18252\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7589c&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18258\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18258\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c75c6d&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18240\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18240\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c75fa9&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18260\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18260\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c76273&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18251\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18251\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7652d&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18229\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-18229\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=768%2C1151&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?w=1334&amp;ssl=1 1334w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c767e5&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18230\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18230\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c76aac&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18233\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18233\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c76e21&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18236\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18236\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c772b6&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18231\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-18231\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=768%2C1151&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?w=1334&amp;ssl=1 1334w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7762a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18228\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18228\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c77913&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18272\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18272\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c77bd4&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18305\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18305\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c77e99&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18269\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18269\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c78179&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18257\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18257\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7841a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18271\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18271\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c786bf&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18279\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18279\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7896d&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18275\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18275\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c78c9d&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18265\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18265\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c79021&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18282\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18282\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c793ac&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18280\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18280\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c7972f&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18268\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213105-9483-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18268\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213105-9483-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213105-9483-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213105-9483-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213105-9483-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213105-9483-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67c93b4c79ab2&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" 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12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n</figure>\n\n\n\n<p>For those interested in exploring past State of the Word keynotes, WordPress has curated a comprehensive YouTube playlist featuring keynotes from previous years. Watch them all here:<a href=\"https://www.youtube.com/playlist?list=PL1pJFUVKQ7ES1piZxljCvMTJCYpVBnwYU\" target=\"_blank\" rel=\"noreferrer noopener\"> State of the Word YouTube Playlist</a>. Be sure to mark your calendars for major WordPress events in 2025: <a href=\"https://asia.wordcamp.org/2025/\" target=\"_blank\" rel=\"noreferrer noopener\">WordCamp Asia</a> (Manila, Philippines), <a href=\"https://europe.wordcamp.org/2025/\" target=\"_blank\" rel=\"noreferrer noopener\">WordCamp Europe</a> (Basel, Switzerland), and <a href=\"https://us.wordcamp.org/2025/\" target=\"_blank\" rel=\"noreferrer noopener\">WordCamp US</a> (Portland, Oregon, USA).</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18205\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"Write Books With the Block Editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://wordpress.org/news/2024/12/write-books-with-the-block-editor/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 16 Dec 2024 08:36:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18176\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:327:\"If you need a little push to start writing this winter, in the comfort of your familiar editor, here it is! You can now use the Block Editor to create electronic books and other documents—all completely offline. What a full circle moment for Gutenberg! The Block Editor contains so many features I miss when writing [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Ella\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6919:\"\n<p>If you need a little push to start writing this winter, in the comfort of your familiar editor, here it is! You can now use the Block Editor to create electronic books and other documents—all completely offline. What a full circle moment for Gutenberg!</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-10-at-09.35.01.png?resize=1024%2C711&#038;ssl=1\" alt=\"\" class=\"wp-image-18179\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-10-at-09.35.01.png?resize=1024%2C711&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-10-at-09.35.01.png?resize=300%2C208&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-10-at-09.35.01.png?resize=768%2C533&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-10-at-09.35.01.png?resize=1536%2C1067&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-10-at-09.35.01.png?resize=2048%2C1422&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>The Block Editor contains so many features I miss when writing in other editors. It produces clean, semantic markup. You can paste in content from anywhere and the editor will clean it up for you, or paste a link onto selected text to auto-link. The List View and Outline panels allow you to easily navigate and inspect the content. And we’re constantly iterating on the Block Editor: more features and improvements are on the way, such as refined drag and drop interactions coming in early 2025.</p>\n\n\n\n<p>All this inspired me to wrap our editor in an app that can read and write local files—just as other document editors do. It turns out that EPUB is the best file format to store the content, because EPUB is an open standard for e-books that is essentially a ZIP file containing HTML and media—HTML like your WordPress posts!</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-03-at-23.34.36.png?resize=1024%2C560&#038;ssl=1\" alt=\"\" class=\"wp-image-18180\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-03-at-23.34.36.png?resize=1024%2C560&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-03-at-23.34.36.png?resize=300%2C164&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-03-at-23.34.36.png?resize=768%2C420&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-03-at-23.34.36.png?resize=1536%2C839&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/Screenshot-2024-12-03-at-23.34.36.png?resize=2048%2C1119&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>And just like that, the WordPress Block Editor can also be used to write books! The cool thing about EPUB files is that any e-book app, such as Kindle and Apple Books, can open it. So even if someone doesn’t have this editor, they can still easily read the content, which makes the files it produces portable.</p>\n\n\n\n<p>The editor allows you to create a cover, so you can easily distinguish between the books or documents you write. 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(102967, '_transient_feed_d117b5738fbd35bd8c0391cda1f2b5d9', 'a:6:{s:5:\"child\";a:1:{s:0:\"\";a:1:{s:3:\"rss\";a:1:{i:0;a:6:{s:4:\"data\";s:3:\"\n\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:7:\"version\";s:3:\"2.0\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:1:{s:7:\"channel\";a:1:{i:0;a:6:{s:4:\"data\";s:61:\"\n	\n	\n	\n	\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"WordPress Planet\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"http://planet.wordpress.org/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"language\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"en\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"WordPress Planet - http://planet.wordpress.org/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"item\";a:50:{i:0;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"WPTavern: #159 – James Kemp on WooCommerce Innovations and Trends in Selling Online\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=188026\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:99:\"https://wptavern.com/podcast/159-james-kemp-on-woocommerce-innovations-and-trends-in-selling-online\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:47634:\"Transcript<div>\n<p>[00:00:00] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case WooCommerce innovations, and trends selling online.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea featured, on the show. Head to wptavern.com/contact/jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today we have James Kemp. James is the Core Product Lead for WooCommerce. After working with WooCommerce, running a plugin shop for 10 years, he joined the team at the end of 2023 to help shape the future of e-commerce.</p>\n\n\n\n<p>James talks about his journey with WordPress and WooCommerce, and explains his role at Automattic, where he&#8217;s tasked with connecting the community&#8217;s feedback to the developments in WooCommerce, ensuring that the Woo platform continually evolves and improves.</p>\n\n\n\n<p>He discusses the innovations within WooCommerce, the challenges of balancing the needs of small and large scale stores, and how the team navigates an environment filled with both competitors and opportunities.</p>\n\n\n\n<p>He gets into the positive impact of WooCommerce&#8217;s recent rebranding, and how the system positions itself amidst the ever-growing competition from SaaS platforms like Shopify.</p>\n\n\n\n<p>James shares his insights into the trends shaping e-commerce, like the seamless integration of newer technologies and consumer buying habits.</p>\n\n\n\n<p>If you&#8217;re keen to understand the breadth of WooCommerce&#8217;s impact on e-commerce, or are curious about the direction of online shopping, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you James Kemp.</p>\n\n\n\n<p>I am joined on the podcast by James Kemp. Hello James.</p>\n\n\n\n<p>[00:02:50] <strong>James Kemp:</strong> Hello, how are you?</p>\n\n\n\n<p>[00:02:51] <strong>Nathan Wrigley:</strong> Yeah, good. Nice to speak to you. James is on the podcast today to talk all things WooCommerce. And he really is a very, very credible person to talk about WooCommerce, because James is the Core Product Lead for WooCommerce over at Automattic.</p>\n\n\n\n<p>However, when I say that title, James, I don&#8217;t really know what it means. Will you just enlighten us? And also, if you feel like throwing some other biographical information at us about your history with WordPress and things like that, feel free.</p>\n\n\n\n<p>[00:03:17] <strong>James Kemp:</strong> Of course. Yeah, I mean, we&#8217;ve spoken a couple of times on a podcast like this. I don&#8217;t know if we&#8217;ve done the Tavern one before.</p>\n\n\n\n<p>But yeah, as a quick introduction, I started using WordPress in 2009, and I started building with WooCommerce in 2011. And from that time I worked with customers and specifically like building websites for customers who needed websites.</p>\n\n\n\n<p>And in that time I built up a collection of plugins, which I sold on a premium basis, which eventually turned into IconicWP, which was a WooCommerce plugin shop with 14 or 15 premium plugins. Sold that, well, that was acquired in 2021 by Liquid Web, Stellar. And I stayed there for a couple of years, carried on working. My whole team came over with the acquisition. We carried on just working as we were really, but under this kind of bigger brand of products and WordPress software, which was quite nice. It was nice to kind of get that experience from companies selling products like we were, but they were at a much bigger scale than we were at the time. That was a nice experience.</p>\n\n\n\n<p>And then, yeah, towards the end of that, I reached out to Paul, who was the CEO, at the time, of WooCommerce, and just kind of said, I feel like I could have a good impact on WooCommerce itself, is there anything there for me? And I was kind of open to whatever that might look like. There was no job description that I applied for. I just kind of reached out and said, this is what I want to do, this is what, I like doing, this is what I&#8217;m good at. And then, yeah, here we are just over a year since I joined.</p>\n\n\n\n<p>I joined as a product manager. And like you say, now I&#8217;m a Core Product Manager, which is a new role within WooCommerce. So a Product Manager would be, and for context, there&#8217;s eight or nine Product Managers within WooCommerce. When I joined, we each kind of had an area of focus. So my area was order management. So any project or improvement or just, my day to day would be looking at order management and, how can we make this better? It kind of shifted outside of that a bit as well into other areas. But each Product Manager has that kind of role where they&#8217;re focused on one kind of key area of WooCommerce.</p>\n\n\n\n<p>But there was never really any product manager that had an overall vision of the whole product. And that&#8217;s what the Core Product Manager role is. So I&#8217;m less focused on one specific area, and more focused on just, how can we make the whole thing better? And part of that role is kind of connecting the dots a bit. One team&#8217;s working on this, another team&#8217;s working on that, how do they overlap? But also connecting the community dots to the stuff that we actually put out there. So, what are people asking for? What are the common kind of requests that people have, or the complaints that people have? Or even the positives that people have and, how can we make those things better?</p>\n\n\n\n<p>[00:06:12] <strong>Nathan Wrigley:</strong> So is there just one of you? So there&#8217;s one Core Product Lead. There&#8217;s not multiple of those.</p>\n\n\n\n<p>[00:06:18] <strong>James Kemp:</strong> Correct.</p>\n\n\n\n<p>[00:06:18] <strong>Nathan Wrigley:</strong> Oh gosh, that&#8217;s really interesting. So you&#8217;ve got like the 10,000 mile high view of the entire project. And so you are kind of open to suggestions, innovations, improvements, tweaks, that all comes under the purview of your job.</p>\n\n\n\n<p>[00:06:32] <strong>James Kemp:</strong> Correct, yeah. There&#8217;s different areas. There&#8217;s what we call product, which is kind of the user facing experience. And by user I mean merchant, and probably customer as well, so the visual aspects of the product that people interact with. And then there&#8217;s the platform side of things, which are backend architecture and performance and all those kinds of things.</p>\n\n\n\n<p>So I&#8217;m primarily focused on the front end aspect, not front end but, you know, the core experience we call it. I am actually focused a lot on the platform side of things at the moment as well, because the person who usually does that is on sabbatical, so I&#8217;m kind of helping out a bit there. And it&#8217;s quite nice to have, you know, that understanding as well, for approaching core experience type things. And it also encompasses the WooCommerce app and many of our premium extensions, many of our marketplace extensions, premium or free.</p>\n\n\n\n<p>[00:07:22] <strong>Nathan Wrigley:</strong> I&#8217;m guessing that if you ask anybody the question, is their inbox pretty full? You know, the to-do list that you have is pretty full, everybody would probably say, yeah, I&#8217;ve got plenty on my plate. But it sounds as if you may well have a lot on your plate.</p>\n\n\n\n<p>Now, I don&#8217;t know if there&#8217;s a lot that you&#8217;ve got to deal with in there, and you&#8217;ve got a lot of ideas, and innovations that you&#8217;d like to push forward. But is it fair to say that there&#8217;s a ton of innovation still to be done inside of WooCommerce?</p>\n\n\n\n<p>[00:07:46] <strong>James Kemp:</strong> Yeah, for sure. It&#8217;s something that I&#8217;m still trying to figure out. Like, how do you stay on top of all of these things and, where is my input within this most valuable? Because I&#8217;m still working alongside all the other product managers.</p>\n\n\n\n<p>And actually that&#8217;s been really nice to kind of connect with a product manager that&#8217;s working on something specific, and work with them to make that the best it can be for WooCommerce.</p>\n\n\n\n<p>But yeah, I&#8217;m still trying to figure out how to like organise all of these things so they&#8217;re not just in my head, but they&#8217;re out there in a manageable way.</p>\n\n\n\n<p>[00:08:18] <strong>Nathan Wrigley:</strong> How do you get intelligence about what needs to be done? I mean, obviously there&#8217;s the team within Automattic that you deal directly with, I would&#8217;ve thought of, but do you keep your door of your office kind of half open a little bit? Are you prepared to listen to community suggestions?</p>\n\n\n\n<p>And again, I&#8217;m not trying to get you to give out your email address or anything, but is there that element still? Do you still listen to people out in the community, users, and what have you? Do they come directly to you, or is there some kind of filtration process which people have to go through in order to get ideas in your head?</p>\n\n\n\n<p>[00:08:46] <strong>James Kemp:</strong> There&#8217;s many ways. Yeah, I think one of the things that I love most is talking to the people that actually use it. And I do that primarily on X or Twitter. I talk to a lot of people over there.</p>\n\n\n\n<p>The downside to that is the majority of them are agencies and developers. It&#8217;s not a downside, the downside being that I don&#8217;t get that kind of open communication necessarily with merchants directly. So if I want to talk to a merchant that&#8217;s more of a filtered, as you say, it&#8217;s an intentional, you know, I have to reach out to a merchant and schedule a call and all that kind of stuff. There is the occasional merchant on X, but it&#8217;s not their stomping ground.</p>\n\n\n\n<p>So yeah, I&#8217;m also in the Slack, the WooCommerce community Slack. Some of what I&#8217;ve implemented is these kind of external channels within our own Slack. So one example of that is a project we&#8217;re working on for fulfillment statuses, where I got Becca from Kestrel WP and Patrick Garman from Minesize into one of our internal Slack rooms to discuss and kind of help shape this project. So they&#8217;re directly involved in that way in stuff that we&#8217;re working on.</p>\n\n\n\n<p>And I think something that we really want to do is be really transparent with like, this is what we&#8217;re working on. You may well have seen over the course of the last year or so that that has been the case, via GitHub discussions, via the Developer Blog, via Slack, the community Slack. But yeah, I love getting feedback from people on Twitter. I still don&#8217;t know what to call it, Twitter or X.</p>\n\n\n\n<p>[00:10:18] <strong>Nathan Wrigley:</strong> I often wonder if the sort of inside baseball of WordPress is a little bit hard to penetrate, because I&#8217;m imagining there&#8217;s a lot of people who use WordPress that in a million years have never opened up the WordPress Slack, GitHub is not a thing for them. And I&#8217;ve always wondered how people such as yourself, you know, in senior positions get that information. How does it get to you? And X, Bluesky, whatever the alternative is, that&#8217;s a really interesting way of kind of completely circumventing that process. I will make sure that your profile, your X profile is linked in here and then people can reach out on that basis. Yeah, that&#8217;s great. Thank you.</p>\n\n\n\n<p>Let&#8217;s just paint the picture of Woo, and how big it is because we keep hearing the statistic. The one that everybody talks about is this 43%, which is the WordPress statistic. And I never quite know how to manage that in my head, what that exactly means. But a fairly sizable number is also the e-commerce side, the WooCommerce side of WordPress.</p>\n\n\n\n<p>Where are we at in terms of the web, and in terms of WordPress, how much of WordPress is WooCommerce, and how much of the internet is Woo? And every time I hear this number, it changes a little bit. But every time I hear it, it&#8217;s still breathtakingly large.</p>\n\n\n\n<p>[00:11:24] <strong>James Kemp:</strong> Yeah, that&#8217;s an interesting one actually. In terms of how much of WordPress is Woo, I&#8217;m not sure on that. I think we could probably calculate that based on the figures I do have, which is how much of e-commerce is WooCommerce, and that is 37%.</p>\n\n\n\n<p>[00:11:41] <strong>Nathan Wrigley:</strong> 37%. Okay, so whatever the percentage is, be it the top million websites or the top 10,000 websites, whatever that metric is, let&#8217;s assume that that&#8217;s solid and safe. 37% is done on a WooCommerce platform. That is breathtaking.</p>\n\n\n\n<p>[00:11:56] <strong>James Kemp:</strong> Which is a huge amount, for the listeners, and for you if you want to check it out later. If you go to woocommerce.com/newsroom, we update these numbers every month. We have some numbers there, like there&#8217;s 3.6 million live installations. 37% of e-commerce sites are powered by WooCommerce. There&#8217;s 1,000 plus official marketplace extensions. That&#8217;s actually going to grow, I think substantially this year.</p>\n\n\n\n<p>And then, yeah, some other stats that are listed there, which I think are useful to keep an eye on. And there&#8217;s, I believe the team that updates those numbers kind of, they take the data primarily from Store Leads, which is a data gathering outfit. And I think they kind of dial them back a bit, rather than, you know, inflating them, I think they actually go the other way.</p>\n\n\n\n<p>[00:12:41] <strong>Nathan Wrigley:</strong> In terms of the trend of that, so the 37%, I&#8217;m not looking at that chart at the moment, but is your impression that, has it stagnated, has it gone up broadly in the last, let&#8217;s say five years, something like that? Is WooCommerce basically growing, stagnating, declining?</p>\n\n\n\n<p>[00:12:54] <strong>James Kemp:</strong> Over the five year, I would expect it&#8217;s gone up. There&#8217;s no graph to look at. There probably is somewhere, but I don&#8217;t have it in front of me now. But I do know that this was updated this week, I believe. And it was updated from 35% to 37. So there&#8217;s definite growth there. And I would expect, just the nature of e-commerce in general, that that number&#8217;s grown over the course.</p>\n\n\n\n<p>[00:13:16] <strong>Nathan Wrigley:</strong> When you say that, what&#8217;s the thing in your head which is promoting you to say the nature of e-commerce? Because I really don&#8217;t follow e-commerce, but I have this impression that during the lockdown period, 2019 and on, it felt like everybody, for very credible reasons, had to move whatever they were selling to an online format. So I imagine there was a bump there.</p>\n\n\n\n<p>But also it feels like the world is now inundated with pocket size technology, which means that I can buy anything 24/7, no matter where I am. And so it feels like high streets in the UK, the shutters are going up. Bricks and mortar shops seem to be closing. Certainly where I live, that is a broad trend. It&#8217;s not particularly rapid, but it&#8217;s definitely a trend.</p>\n\n\n\n<p>And I&#8217;m imagining that the confluence of mobile technology, ubiquity of internet connection, computers available all over the place, certainly in the country where you and I both live. It feels like this inexorable rise, this trend towards purchasing things at 4 o&#8217;clock in the afternoon, sitting on a sofa, a bus, wherever you might be. It does feel like that&#8217;s the way the world is moving. Are those kind of the intuitions that you have when you say WooCommerce is rising for obvious reasons?</p>\n\n\n\n<p>[00:14:23] <strong>James Kemp:</strong> Yeah, exactly. I think just the nature of the internet and the online world has kind of exponentially grown since its inception, right? And I would expect that e-commerce will grow with it.</p>\n\n\n\n<p>I think one of the greatest things about the internet is that you can buy online. I should look into the history actually, but I can&#8217;t imagine what the thought process was back when the internet was invented. Did they imagine that e-commerce would be a thing? That people would buy stuff, even from the other side of the world, and have it shipped out to them in a matter of days or weeks.</p>\n\n\n\n<p>And I just think as technology evolves, and we&#8217;ve seen the boom in AI, and just the boom in like generational development on computers, and coding and all of that is advancing, and I think e-commerce will follow suit as well.</p>\n\n\n\n<p>[00:15:12] <strong>Nathan Wrigley:</strong> Yeah, it feels like there&#8217;s no place but an upward trend for e-commerce. Now, whether or not WooCommerce fits into that landscape perfectly in the next decade, we&#8217;ll see. But it feels like I, and I can really only rely on myself, I feel like I&#8217;m going to buy more things online in the decade to come than I am this year. It feels like each and every year, my desire to get on my bike and go into the town centre dwindles, and I&#8217;m far more likely to buy things online.</p>\n\n\n\n<p>And now the merchants have pivoted their offerings so that, you know, if you don&#8217;t like it, you can freely return it and things like that. So even the impediments that were there have suddenly changed, and it&#8217;s just remarkable.</p>\n\n\n\n<p>And also the mere fact, just capture in your head for a moment, the fact that you can get all of this for no money down. The WooCommerce platform, and I know, in order to get the best out of it, you will definitely want marketplace things, third party, but other places as well. But the thing is free. It&#8217;s completely free. And I find that utterly remarkable. I just think that&#8217;s breathtaking in all honesty, that that&#8217;s available.</p>\n\n\n\n<p>[00:16:15] <strong>James Kemp:</strong> Yeah, I think it&#8217;s one of the key selling points about WooCommerce is that you can get started for free, as close to free as possible, when you account for hosting and transactional fees that naturally come with any platform.</p>\n\n\n\n<p>But on top of that, with WooCommerce specifically, and with the age of AI now, you could make WooCommerce do what you want it to do for free. And every site could be tailored to specific needs, and like a specific execution of functionality without too much technical knowledge, which I think is really interesting.</p>\n\n\n\n<p>And you&#8217;ve seen people are building apps, and I&#8217;ve built a few as well, specifically for needs that they want to solve. I saw one yesterday, I think it was Maddie on, Twitter, I can link to it. She built an app to automatically put an emoji over faces in photos. I don&#8217;t know if you&#8217;ve seen, when parents share photos of other people&#8217;s children and that kind of thing, they typically put an emoji over the face. She said she was getting annoyed at having to do that with every photo. But we&#8217;re in that era now where you can kind of roll these things with no technical knowledge, whether the output is good, I think is questionable, but it&#8217;s pretty good.</p>\n\n\n\n<p>[00:17:24] <strong>Nathan Wrigley:</strong> Does the advent of AI, and what you&#8217;re suggesting, you can add your third party stuff, if you like, for want of a better word, to WooCommerce with the assistance of AI. Does that undermine the longevity of the free, open source WooCommerce project? Because I imagine that there&#8217;s a lot of underpinnings there, you know, the marketplace that WooCommerce, as I imagine those plugins that are sold to add different functionality and what have you, that must in some way pay for the freeness of it all.</p>\n\n\n\n<p>Does AI, does that concern you? You know, that if we erode the need to purchase third party software in order to get out what you desire, yeah, does that erode the possibility of WooCommerce being free in the future?</p>\n\n\n\n<p>[00:18:05] <strong>James Kemp:</strong> I don&#8217;t think so. I think it assists. I think it depends what you&#8217;re making. Like, I wouldn&#8217;t want to build out a full subscriptions platform just using an AI prompt. And maybe that will become more advanced in the future. I think as someone running a business, you don&#8217;t want to be dealing with this code yourself, maintaining it, making sure it stays up to date. And I think that&#8217;s the case for, or that has been the case since e-commerce software existed. There used to be a trend of rolling your own e-commerce solutions, and I think that&#8217;s less likely to happen these days.</p>\n\n\n\n<p>[00:18:39] <strong>Nathan Wrigley:</strong> Yeah, it&#8217;s a good point. If you think about just a regular WordPress website, if it&#8217;s just a brochure site with no e-commerce attached, go with the AI, you know, it seems like there&#8217;s loads of scope there. But obviously if you&#8217;ve got the compliance, and the financial obligation, and all of the law that underpins an e-commerce shop, I imagine there are impediments in people&#8217;s heads which will say, wait, did an AI make that? Are we really going to trust that? So maybe it inoculates itself given the nature of the websites which are in question.</p>\n\n\n\n<p>Okay, just moving on, tell us a little bit about the kind of people that are using WooCommerce. Now, I know this is a very, very broad question, but in my head, for some reason I have it, that a significant amount of people that are using WooCommerce will be small stores. But I&#8217;m guessing also maybe WooCommerce really does dig deep into the enterprise as well. Does it run the gamut of everything? Or is there a kind of focus for you, and teams within Automattic because there&#8217;s a certain type of clientele which largely consume WooCommerce?</p>\n\n\n\n<p>[00:19:37] <strong>James Kemp:</strong> Yeah, it does kind of span everything. So people just starting out either want low cost, in which case WooCommerce is an obvious choice. You can start setting things up, especially for brand new e-commerce, whereas they&#8217;re just selling single products. There&#8217;s nothing too technical there that would require an expense of some kind. So it&#8217;s super easy to spin up a WooCommerce site and test it out pretty much free.</p>\n\n\n\n<p>So yeah, we have that audience. It&#8217;s not necessarily our focus, our focus is primarily the higher revenue, higher traffic e-commerce stores, because that&#8217;s the aspiration for anyone selling, right? They want to become successful, they want that to be their business, is e-commerce. And those are the users that we&#8217;re focused on. And then naturally anything we do for them is going to trickle down to benefit the people who are just starting out with the platform.</p>\n\n\n\n<p>So it does span a wide range of users, but we do focus in on the higher revenue and high product volume, high traffic, those kind of things. Or at least that&#8217;s what we&#8217;re focusing on this year. That target evolves over time. But that&#8217;s been our focus for most of my time since I&#8217;ve been here. So it&#8217;s nice to have that vision of who&#8217;s using it and what we can do to make the platform as good as possible for them.</p>\n\n\n\n<p>[00:20:52] <strong>Nathan Wrigley:</strong> We have this expression in the UK, Jack of all trades, master of none. I don&#8217;t know how that works outside of the boundaries of the UK, but it basically means if you try to be everything to everybody, you sort of succeed at nothing. It&#8217;s something akin to that basically.</p>\n\n\n\n<p>And I&#8217;m wondering if there are bits of WooCommerce which you have to manage those sort of trade offs. Like, okay, if we build this thing, which feels like it&#8217;s a real enterprisey thing, how is that going to work with our more modest users, let&#8217;s say?</p>\n\n\n\n<p>Or if we really focus on the more modest users, how are the enterprise going to feel like that? And it not being a niche, and it being the full spectrum of sites out there, yeah, at times that must be actually quite frustrating, I would&#8217;ve thought.</p>\n\n\n\n<p>[00:21:29] <strong>James Kemp:</strong> It&#8217;s a challenge, yeah. It&#8217;s something that we&#8217;re working on at the moment, is making the base of WooCommerce have the majority of features for the majority of users, the features that you&#8217;d expect in an e-commerce platform, which I&#8217;ve touched on in other podcasts if you want to go and find them.</p>\n\n\n\n<p>But it&#8217;s a process called More in Core, which is the kind of code name for it. Where we&#8217;re just trying to build out the base product to have the majority of things that merchants and builders need, without needing to go and find all these plugins and custom development and things like that.</p>\n\n\n\n<p>But the challenge is which features. The features that people need are going to change depending on what type of store they&#8217;re running. So I&#8217;ve seen a lot of people want subscriptions in Core. And then I&#8217;ve also seen the complete opposite where people don&#8217;t want subscriptions in Core because they see it as bloat. There&#8217;s a challenge there for sure, to figure out what that kind of sweet spot is without being bloated, but also without nickel and dimming, and making the average number of plugins required too high or too low.</p>\n\n\n\n<p>[00:22:28] <strong>Nathan Wrigley:</strong> I&#8217;ve often thought that if I worked at Microsoft on Windows, the software, the OS, it would be my constant annoyance that I had to think about every possible permutation of hardware that could ever be used. Whereas if I worked for Apple and was working on the Mac OS project, it&#8217;d be like, there&#8217;s just this one set of hardware, it&#8217;s just so much more straightforward, we build it.</p>\n\n\n\n<p>And I imagine that commercial rivals, things like Shopify, and we can get into that in a moment, probably have it easier in that sense because there isn&#8217;t this, well, I know that they have an ecosystem of sort of third party apps, I believe they&#8217;re called. But there isn&#8217;t this whole backwards compatibility thing that 5,000 different plugins that bind into WooCommerce and what have you. And so I guess you&#8217;ve always got to be taking real careful steps when you develop a new feature or tweak anything, which maybe the other platforms don&#8217;t have to think about in quite the same way.</p>\n\n\n\n<p>[00:23:16] <strong>James Kemp:</strong> Yeah, I actually posted about that exact thing on X or Twitter earlier. I&#8217;m just going to call it X. I want to call it Twitter, but I&#8217;m going to call it X. It&#8217;s a challenge because, and this touches on the 37% number, like any update we roll out is affecting over a third of all e-commerce stores online, which is a crazy number.</p>\n\n\n\n<p>It has to be backwards compatible, it has to be rolled out in a way that isn&#8217;t going to break things. There&#8217;s a lot more consideration that needs to happen because of the multitude of environments that could exist. There could be bad hosting, there could be good hosting. There could be low performance, high performance, number of products, different plugins, different themes.</p>\n\n\n\n<p>For a platform like ours, that is one of the greatest challenges, but also one of the greatest strengths as well, because of how flexible it is. In a platform like Shopify, like you say, they have an app marketplace, but it&#8217;s a lot more restricted. There&#8217;s only really a handful of ways to do something. Whereas with WooCommerce, you&#8217;ve kind of got full control because you are hosting it yourself. You can pretty much do anything. Which, like I say, is a challenge, but also a strength.</p>\n\n\n\n<p>It requires navigation, and I touched on this in a, I do a monthly, Inside wooCommerce podcast. The last one that went out was with Julia, who is the lead for our release process. And it&#8217;s worth a listen, because it&#8217;s quite interesting to hear, now, how we roll out releases and how we&#8217;re able to test and watch for signals for issues that might arise. And be able to roll it back, fix that, and then roll out the updates. There&#8217;s quite a nice process there now, which we&#8217;ll obviously refine as time goes on, but yeah, it&#8217;s a challenge.</p>\n\n\n\n<p>[00:24:59] <strong>Nathan Wrigley:</strong> More recently, and we don&#8217;t need to get into the story behind it, but there is a story behind it. But the Automatticians, so the people that work for Automattic, have in some cases been repurposed. So their work that they&#8217;ve been doing for many years in one direction has now been pivoted. And I think it&#8217;s probably fair to say that focusing on things which generate revenue is a crucial part of the decision behind that.</p>\n\n\n\n<p>I&#8217;m wondering if that&#8217;s had an impact. So this whole thing is not really that old, it&#8217;s maybe only five, six weeks old, something like that, so maybe it hasn&#8217;t yet. But I&#8217;m wondering if it&#8217;s had actually a positive impact on the teams that you work with, or maybe there&#8217;s steady away, no change.</p>\n\n\n\n<p>[00:25:38] <strong>James Kemp:</strong> I would say there&#8217;s no change actually. I mean, WooCommerce has always been, we&#8217;re building a free product, but we are also a business, and we&#8217;ve always been a business. We wouldn&#8217;t be able to afford to put out a product and not have any money coming in to continue developing it. There&#8217;s always been a business aspect to WooCommerce.</p>\n\n\n\n<p>But yeah, the teams that have kind of moved off of the open source contributions that they were making previously, I haven&#8217;t seen any of them come over to WooCommerce. And maybe they have, if they come in as engineers, then I probably wouldn&#8217;t see that anyway. But yeah, in my day to day, I haven&#8217;t seen an impact. But, you know, Automattic has multiple products and experiments and things that exist outside of WooCommerce, and I honestly don&#8217;t dig into them too much. I&#8217;m very focused on the WooCommerce side of things.</p>\n\n\n\n<p>[00:26:27] <strong>Nathan Wrigley:</strong> You&#8217;ve recently, I say you, WooCommerce recently had an entire upending of the branding. If you don&#8217;t follow it very closely, it may be that you haven&#8217;t seen this story, but maybe it was not that long ago in the last week or so. It feels like the message dropped that a lot of the branding has been redone, and I often look at rebranding and I think why all that effort?</p>\n\n\n\n<p>What was really the point of that? What was the need to upend everything, and make people have to see something new? And I&#8217;m just wondering if you know what the point of that was? I mean, it&#8217;s nice. It looks lovely. Don&#8217;t get me wrong. I thoroughly love it. But I&#8217;m curious as to what the reasoning was. Did it feel stale previously? What was going on there? Do you know?</p>\n\n\n\n<p>[00:27:06] <strong>James Kemp:</strong> All of the above, yeah. So I&#8217;ve known about the branding, in its current form of, what it&#8217;s gonna be like since maybe October last year. And it&#8217;s been really interesting to watch. If you compare what we had previously against this, it&#8217;s clear like why it had to happen. The branding that we had previously was the same branding that WooCommerce had when it was initially formed via WooThemes. If you compare it, it just looks out of date. The colors are flat and, not very inspiring. And the new branding now allows us to be a bit more modern, I think. It&#8217;s modernized the brand.</p>\n\n\n\n<p>But it also opens us up to be able to go out and do more effective marketing and acquisition that we haven&#8217;t done prior. Branding isn&#8217;t just changing the logo and updating some colors. There&#8217;s a whole array of assets that come with it, and like a story behind the assets and what we&#8217;re trying to put out there into the world. Which we didn&#8217;t have before, we just had a logo and some colors.</p>\n\n\n\n<p>[00:28:04] <strong>Nathan Wrigley:</strong> There&#8217;s this sort of nod to a shopping cart in the W of Woo, which is actually quite clever, I think. And you&#8217;re right, it does just smack of more modern.</p>\n\n\n\n<p>Being a complete non-designer, I can never summon up the vocabulary to express why I think something looks good. But saw the new branding, and I saw the video that was associated with that, and I did think, yeah, that&#8217;s great. That looks really great, but I can&#8217;t for the life of me tell you why it looks great.</p>\n\n\n\n<p>But interestingly though, was there a market push, not just because it was stale, and let&#8217;s move this conversation into the rise of the SaaS. Because over the last period, the Wixs, the Squarespaces, the Shopify and all of these other things, I&#8217;m sure there&#8217;s many more. They&#8217;ve brought to the market a fairly affordable alternative. There&#8217;s nothing free, as far as I&#8217;m aware, but it&#8217;s a fairly low monthly cost. And I imagine over time these companies are eating up some of the new people, maybe even taking people from WooCommerce. I imagine it&#8217;s a bit of ebb and flow and what have you.</p>\n\n\n\n<p>But was it that, were they becoming more professional, more visible in the world? Super Bowl ads and all that kind of thing. Was there some of that in the rebranding as well?</p>\n\n\n\n<p>[00:29:14] <strong>James Kemp:</strong> Yeah, I imagine so. I think if you look at our branding previously, I don&#8217;t think it was necessarily thought out as a brand as such. I think it evolved over time. Whereas this was, the rebrand was much more focused, who are we trying to connect with here? What type of customer are we trying to pull in? And how can we reach them? What do they want to see? And I don&#8217;t think we had that before.</p>\n\n\n\n<p>And yeah, definitely it helps us compete with these SaaS solutions that are quite easy to pitch. You know, influencer can pitch this stuff, because they have cool branding and, it&#8217;s hard to say really.</p>\n\n\n\n<p>Like I think you could say about any product, like if Apple had a really badly designed, like 3D Apple from the nineties as their logo. In this modern era of what you expect from a brand, and a brand that&#8217;s powering 37% of all e-commerce or, I don&#8217;t what Apple&#8217;s market share on mobile devices is, but I imagine it&#8217;s pretty high.</p>\n\n\n\n<p>It&#8217;s just something that needs to be considered, and there needs to be a thought process behind why we look like we do, and who we want to attract with that. And we didn&#8217;t have that before with the previous speech bubble thing.</p>\n\n\n\n<p>[00:30:25] <strong>Nathan Wrigley:</strong> I remember listening to, I believe it was Bill Gates, this is many years ago, and Bill Gates was asked a question by an interviewer and it was, what keeps you awake at night, in terms of the longevity of Microsoft? And he said three things. Google, Google and Google. And basically he&#8217;s terrified of Google.</p>\n\n\n\n<p>I&#8217;m gonna pitch the same sort of question to you. Of the SaaS things out there, are there any bits out there which make the Woo team think, oh gosh, that&#8217;s interesting. We need to copy that?</p>\n\n\n\n<p>Does the sort of gouging out of the pricing, their very affordable pricing, those kind of things. How do you cope with that? How do you compete with that, with something which is basically free? I don&#8217;t know if that keeps you awake at night.</p>\n\n\n\n<p>[00:31:06] <strong>James Kemp:</strong> Obviously like any business has its competitors. There&#8217;s nothing that&#8217;s come up that we&#8217;ve been like, oh, we&#8217;ve got to copy that and we&#8217;ve got to get that in. It&#8217;s more like comparatively are we offering an equal playing field to a potential customer?</p>\n\n\n\n<p>And this ties back into the More in Core stuff that I was talking about. Is there stuff that not just Shopify, but other platforms have in their core offering, and this may be like low priced or free plans, or there&#8217;s other self-hosted versions as well that exist. They are comparatively free. Are we offering the same functionality? Do we have those essential features available? Yeah, we do, but do we charge for them? Probably, if there&#8217;s stuff that&#8217;s missing, there&#8217;s probably a premium extension for it. Or there&#8217;s a free extension for it, but it requires the merchant to go out and find it, rather than like us presenting it to them as a solution when they need it contextually.</p>\n\n\n\n<p>Yeah, things like that are definitely considerations. We need to be innovating, and we need to be keeping up as well. That could be said about any platform versus another platform that there&#8217;s always, again, going back to Apple, Apple and Samsung have this kind of to and fro.</p>\n\n\n\n<p>So yeah, it&#8217;s a consideration for sure. The target audience of someone going onto Shopify versus someone going onto WooCommerce is slightly different. The kind of core things that they are looking for are what we need to be offering.</p>\n\n\n\n<p>[00:32:31] <strong>Nathan Wrigley:</strong> Okay, that&#8217;s interesting because if I was a WooCommerce user, which as I explained I&#8217;m not, that would be the sentence I needed to hear, I think. The people working in the offices and the places where you are working is, okay, we are keeping an eye on what the competition are doing. And if something is a moving, shaking feature, which is upsetting the industry and everybody wants it, then you&#8217;ve at least got your beedy on it.</p>\n\n\n\n<p>[00:32:55] <strong>James Kemp:</strong> That&#8217;s one part of it as well. What are the competitors doing, but also what are our marketplace sales saying? What are the trends saying in e-commerce, even TikTok, Amazon, like all those kind of things that aren&#8217;t directly related to what we do, that&#8217;s accounted for as well.</p>\n\n\n\n<p>And also what are the customers saying? And we touched on it earlier, but we have a whole, what we call the feedback river, which is just a big database of feedback from everywhere. From within the plugin itself. From support. From reviews and from wordpress.org, and like all of these places combined into one database. So yeah, I think you have to keep an eye on all of it. And the challenge is figuring out is this essential? What percentage of users actually want this specific thing?</p>\n\n\n\n<p>And actually that&#8217;s always been a challenge, like even working on much smaller scale products at Iconic, it was always hard if a customer reaches out and says, oh, I wish it did this, it was hard to say no to that, because you are excited that someone&#8217;s using it, and they want to adapt it to their own use case. But you have to take into account, is the effort to implement this going to be valuable for everyone? Is this the priority for the majority, or is it just going satisfy this one person? You have to do that at scale now, or I have to do that at scale.</p>\n\n\n\n<p>[00:34:14] <strong>Nathan Wrigley:</strong> I know that time is short, so I&#8217;m just going to pivot just for one final question before we leave and it&#8217;s, it really has nothing to do with WooCommerce specifically, although it may? And that is, I&#8217;m just curious if you know of any interesting things which are happening around the periphery of e-commerce that you personally are finding interesting and engaging. Something that maybe our general audience won&#8217;t have come across, because they&#8217;re not deep in the weeds of it.</p>\n\n\n\n<p>That could be inside WordPress. I dunno, the Interactivity API, or it could be something the browsers are thinking about doing, or third party vendors who&#8217;ve got some curious technology that we might not have heard of.</p>\n\n\n\n<p>So, really just any interesting thing that James has spotted lately that you think we might want to look at?</p>\n\n\n\n<p>[00:34:54] <strong>James Kemp:</strong> Yeah, I dunno whether I have anything that nobody&#8217;s ever heard of.</p>\n\n\n\n<p>[00:34:57] <strong>Nathan Wrigley:</strong> That&#8217;s fine.</p>\n\n\n\n<p>[00:34:58] <strong>James Kemp:</strong> There&#8217;s a definite rise in platforms offering their own e-commerce. So, TikTok, commerce and all that kind of stuff is growing. And you touched on, something before we started the call actually, which kind of relates to that, the ability to see something on a device and just purchase it there and then. And within TikTok you get that experience. Within a typical e-commerce platform, you have a flow that you go through. You&#8217;ve got the cart, and then the checkout. You&#8217;ve got to populate details. So yeah, I think there&#8217;s gonna be a, an evolution into how quickly can I buy something. And that&#8217;s what the merchants want. Whether it&#8217;s good for the population and spending habits, I&#8217;m not entirely sure.</p>\n\n\n\n<p>I personally love the experience on, like Amazon, for example, and I don&#8217;t know how long they&#8217;ve had it, it&#8217;s been there a while now. But on product pages, you don&#8217;t need to go through the cart process, you can just click buy now. Although that has tripped me up a couple of times.</p>\n\n\n\n<p>[00:35:53] <strong>Nathan Wrigley:</strong> Yeah, me too.</p>\n\n\n\n<p>[00:35:54] <strong>James Kemp:</strong> You press buy now, and it goes on some card that you never use.</p>\n\n\n\n<p>So yeah, I think that is a definite kind of trend, that I&#8217;ve seen a lot of. And I think we touched on something earlier as well, which I haven&#8217;t seen much in the way of solutions to it. But one of the key things about people buying from a brick and mortar is that they can try on the product and they can physically see the color of a product, and touch the product. Which is possible. You can order now and it&#8217;s getting a lot easier to return stuff. But can you do that with a sofa, for example? So, I expect that we&#8217;ll see some innovations around that.</p>\n\n\n\n<p>[00:36:33] <strong>Nathan Wrigley:</strong> Sort of augmented solution, where you can drop room and, yeah, size it up, and things like that.</p>\n\n\n\n<p>[00:36:38] <strong>James Kemp:</strong> Yeah. I don&#8217;t know what that looks like.</p>\n\n\n\n<p>[00:36:40] <strong>Nathan Wrigley:</strong> No, and it will be sort of a strange simulation of reality, but probably enough to get a proportion of the people over the wire, I would&#8217;ve thought.</p>\n\n\n\n<p>[00:36:48] <strong>James Kemp:</strong> Yeah, for sure. There&#8217;s been AR stuff for a while now, right?</p>\n\n\n\n<p>[00:36:51] <strong>Nathan Wrigley:</strong> Yeah, and things like, you want to put a logo on a t-shirt, here&#8217;s what that look like on the t-shirt. Those kind of things.</p>\n\n\n\n<p>I think for me, one of the most, most interesting things is what the mobile wallets have done to my capacity to spend. I just that is remarkable. Especially out in the real world where you take the Tube in London, the underground, and you just don&#8217;t do anything anymore. You just walk by a thing, and your phone&#8217;s in your pocket, and it registers it, and you walk out and at the end of the day you get a bill, and so these kind of seamless solutions.</p>\n\n\n\n<p>[00:37:21] <strong>James Kemp:</strong> I don&#8217;t feel like you have that so much on a computer though.</p>\n\n\n\n<p>[00:37:24] <strong>Nathan Wrigley:</strong> No, but I wonder if that&#8217;s coming with, I don&#8217;t know, biometrics. Like purchase this, put your finger print in, your done.</p>\n\n\n\n<p>[00:37:33] <strong>James Kemp:</strong> I think that would be nice. I still populate, I use 1Password, so it does it for me, but I still populate the card.</p>\n\n\n\n<p>[00:37:39] <strong>Nathan Wrigley:</strong> An intermediary, a trusted intermediary getting in the way. Yeah, it&#8217;s interesting. Again, I wonder if those kind of things might be handled natively by browsers, and things like that.</p>\n\n\n\n<p>Anyway, we&#8217;re sort of staring into the future, and we&#8217;ve no idea. But I know that you&#8217;ve got to go in about 30 seconds time, so I will just round it off by saying James Kemp, fascinating chat about all things WooCommerce. I appreciate it, and all the hard work you and your team are doing to democratize e-commerce. Is there anything you want to add just before we round it off? Maybe a Twitter handle or something like that?</p>\n\n\n\n<p>[00:38:08] <strong>James Kemp:</strong> I&#8217;m jamesckemp on most things. C, the letter C. Yeah. The only thing I&#8217;ll add is just, if you have questions, ideas, theories, my dms are open there, so I&#8217;m happy to hear it.</p>\n\n\n\n<p>[00:38:21] <strong>Nathan Wrigley:</strong> Well, thank you very much, James Kemp. Been a pleasure chatting to you today. Really appreciate it.</p>\n\n\n\n<p>[00:38:25] <strong>James Kemp:</strong> Thank you very much.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://x.com/jamesckemp\">James Kemp</a>.</p>\n\n\n\n<p>James is the Core Product Lead for WooCommerce. After working with WooCommerce running a plugin shop for 10 years, he joined the team at the end of 2023 to help shape the future of e-commerce.</p>\n\n\n\n<p>James talks about his journey with WordPress and WooCommerce and explains his role at Automattic, where he&#8217;s tasked with connecting the community&#8217;s feedback to the developments in WooCommerce, ensuring that the Woo platform continually evolves and improves.</p>\n\n\n\n<p>He discusses the innovations within WooCommerce, the challenges of balancing the needs of small and large-scale stores, and how the team navigates an environment filled with both competitors and opportunities.</p>\n\n\n\n<p>He gets into the positive impact of WooCommerce&#8217;s recent rebranding, and how the system positions itself amidst the ever-growing competition from SaaS platforms like Shopify. James shares his insights into the trends shaping e-commerce, like the seamless integration of newer technologies and consumer buying habits.</p>\n\n\n\n<p>If you are keen to understand the breadth of WooCommerce&#8217;s impact on e-commerce, or are curious about the direction of online shopping, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://woocommerce.com/\">WooCommerce</a></p>\n\n\n\n<p><a href=\"https://iconicwp.com/\">IconicWP</a></p>\n\n\n\n<p><a href=\"https://kestrelwp.com/\">Kestrel WP</a></p>\n\n\n\n<p><a href=\"https://mindsize.com/author/pmgarman/\">Patrick Garmen</a> from Mindsize</p>\n\n\n\n<p><a href=\"https://woocommerce.com/newsroom/\">Woo Newsroom</a></p>\n\n\n\n<p><a href=\"https://storeleads.app/\">Store Leads</a></p>\n\n\n\n<p><a href=\"https://developer.woocommerce.com/2024/12/12/woocommerce-in-2025/\">Details about &#8216;More in Core&#8217;</a></p>\n\n\n\n<p><a href=\"https://dothewoo.io/podcasts/inside-woo/\">Inside Woo podcast</a></p>\n\n\n\n<p><a href=\"https://x.com/jamesckemp\">James on X</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Mar 2025 15:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"Do The Woo Community: Decentralized Social Networks &amp; WordPress with Alex Kirk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=91326\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://dothewoo.io/decentralized-social-networks-wordpress-with-alex-kirk/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:178:\"In the episode of Open Web Conversations, Matthias talks with Alex about the Friends plugin, decentralized networks, and transforming WordPress into a social networking platform.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Mar 2025 13:54:45 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"Do The Woo Community: WP Day and WP Zone at CloudFest 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=92418\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://dothewoo.io/blog/wp-day-and-wp-zone-at-cloudfest-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:195:\"CloudFest 2025 will occur from March 17-20 in Germany, featuring the WP Zone to connect WordPress and cloud communities, offering networking, tools, and collaboration opportunities for attendees.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Mar 2025 09:31:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"HeroPress: From Warfare to WordPress: How We Survived and Transformed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://heropress.com/?post_type=heropress-essays&p=7787\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:188:\"https://heropress.com/essays/from-warfare-to-wordpress-how-we-survived-and-transformed/#utm_source=rss&utm_medium=rss&utm_campaign=from-warfare-to-wordpress-how-we-survived-and-transformed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7839:\"<img width=\"1024\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2025/03/030325-min.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Pull Quote: WordPress kept us afloat. It fed us.\" />\nHere is Aleksandr reading his own story aloud.\n\n\n\n\n\n<p>Dedicated to the third sorrowful anniversary of the war. With gratitude to our European partners.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-company-built-in-the-heart-of-kharkiv\">A Company Built in the Heart of Kharkiv</h2>\n\n\n\n<p>Before the war, our company was thriving in the center of Kharkiv — a large, developed, and beautiful million-strong city. We lived and worked just 45 kilometers away from what turned out to be a massive ticking time bomb.</p>\n\n\n\n<p>We had just completed a beautiful new office renovation — a space filled with energy, collaboration, and ambition. At the time, DreamDev had two divisions: one handling large-scale projects with Laravel and Vue.js, and the other — a WordPress agency primarily working with Elementor and WPBakery.</p>\n\n\n\n<p>We believed our future lay in big, ambitious U.S. projects. We chased tight deadlines, endured weekend calls, and thrived under pressure. It was exhausting and stressful, but we had no idea that the real challenge was yet to come.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-february-24-2022-the-day-our-world-collapsed\">February 24, 2022 – The Day Our World Collapsed</h2>\n\n\n\n<p>No one believed war was possible. Even as rumors spread, we convinced ourselves: </p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This can’t happen. Not here. Not in the 21st century&#8221;&nbsp;</p>\n</blockquote>\n\n\n\n<p>Then, at 4 AM on February 24, our world turned upside down. Our work chats flooded with messages: &#8220;The war has started.&#8221; Explosions shook the city. The sky turned red with fire. Deafening sounds filled the air. We later learned they were Grad rockets, but at that moment, all we felt was shock, fear, and disbelief.</p>\n\n\n\n<p>Our brand-new office stood empty. The streets outside looked like a scene from a dystopian movie — people running, children crying, cars were abandoned. As we hurried to gather what we could, Russian tanks were already at the city’s outskirts.</p>\n\n\n\n<p>And just like that, a new chapter of DreamDev’s story had begun.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-survival-mode-when-there-s-no-plan-just-action\">Survival Mode: When There’s No Plan, Just Action</h2>\n\n\n\n<p>We left Kharkiv, seeking shelter in an old house on the city’s outskirts — a place built before World War I. A war from another time, yet history was repeating itself. Our memories from those first days are scattered, and fragmented — banks stopped working, teammates went silent, chaos spread. We had no answers. But we had work. So, five days into the war, we sent out a message to our partners: <em>&#8220;Please don’t worry. We are still working.&#8221;</em></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-losing-everything-and-gaining-something-even-greater\">Losing Everything – and Gaining Something Even Greater</h2>\n\n\n\n<p>Then came the real test. Most of our U.S. partners left. A major Norwegian project was scared to death of the news and canceled the team of 3 developers and a PM working for them. We lost our biggest contracts. But something we never expected happened:<br />Every single one of our European partners stayed. Not only that — they gave us even more projects.</p>\n\n\n\n<p>They believed in us. They supported us. And because of them, we survived. Laravel projects disappeared. We lost key developers. But WordPress kept us afloat. It fed us. It fed our families in the hardest moments.</p>\n\n\n\n<p>So we focused on what we did best: custom, complex WordPress development.</p>\n\n\n\n<p>The team kept evolving. We became our own sales department, reaching out from a century-old house while watching missiles hit the heart of Kharkiv and fighter jets fall from the sky.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I will never forget the sound of a plane flying over my head. The mushroom cloud rising above the Officers&#8217; House. The windows in my home were blown out by the blast wave.&#8221;</p>\n</blockquote>\n\n\n\n<p>At that time, only four of us remained in Kharkiv — two founders, our HR manager, and a project manager. Everyone else had left.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-back-to-the-office-and-into-the-fire\">Back to the Office – And Into the Fire</h2>\n\n\n\n<p>After six months of working from home, we made the decision: Return to the office. Every commute felt like it could be the last. But we had no choice — we had to keep moving forward.</p>\n\n\n\n<p>By the end of 2022, we fully committed to what we did best: custom WordPress development and complex UX/UI design</p>\n\n\n\n<p>It was hard. It was frustrating. But it was stimulating. At this point, it felt like a survival game.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-blackouts-bombs-and-business-as-usual\">Blackouts, Bombs, and Business as Usual</h2>\n\n\n\n<p>As Russian missiles targeted Ukraine’s power grid, the country was plunged into darkness. The only sound? Generators humming in the streets. We spent hours hunting for an internet connection, sitting in gas stations, just to tell our partners: </p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We are alive. Your project will be delivered on time.&#8221;&nbsp;</p>\n</blockquote>\n\n\n\n<p>With no electricity, no news, and no phone signal, we kept working. Our European partners kept us afloat.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-team-that-never-stopped\">The Team That Never Stopped</h2>\n\n\n\n<p>By 2023, almost our entire pre-war team was gone. New faces joined, but the spirit remained the same: Adapt. Survive. Deliver.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We worked without electricity, without water, without heating. </p>\n</blockquote>\n\n\n\n<p>Some in Kharkiv, some in Poltava, some in Dnipro. But we never stopped building. Reflecting on the past, it&#8217;s hard to believe that we were able to endure and remain steadfast.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2024-wordpress-is-changing-so-are-we\">2024: WordPress Is Changing. So Are We.</h2>\n\n\n\n<p>This year, WordPress is evolving — the rise of low-code and no-code solutions is shifting the landscape. The war’s impact on the European economy&#8217;s growth and projects is slowing down. But our partners — the ones who stood by us — were still here.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2025-the-war-continues-but-so-do-we\">2025: The War Continues, But So Do We</h2>\n\n\n\n<p>The war isn’t over. And yet, the partners and teammates who believed in us never left. This is more than just WordPress development. This is resilience. This is survival. This is the future we are building together.&nbsp;</p>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id7787_60f515-6b alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n\n<div class=\"wp-block-kadence-column kadence-column7787_2a9fc3-fa\"><div class=\"kt-inside-inner-col\">\n<p class=\"kt-adv-heading7787_deaaf3-3e wp-block-kadence-advancedheading\">Editor&#8217;s Note: The normal fee for the banner for this essay will instead be donated to a charity that supports Ukraine.</p>\n</div></div>\n\n</div></div><p>The post <a href=\"https://heropress.com/essays/from-warfare-to-wordpress-how-we-survived-and-transformed/\">From Warfare to WordPress: How We Survived and Transformed</a> appeared first on <a href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Mar 2025 06:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Aleks Bochlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"WordPress.org blog: WordPress 6.8 Beta 1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18582\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://wordpress.org/news/2025/03/wordpress-6-8-beta-1/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:10301:\"<p>WordPress 6.8 Beta 1 is ready for download and testing!</p>\n\n\n\n<p><strong>This beta version of the WordPress software is under development.</strong> Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, set up a test environment or a local site to explore the new features.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Test WordPress 6.8 Beta 1</h2>\n\n\n\n<p>You can test this beta release in any of the following ways:&nbsp;</p>\n\n\n\n<table class=\"has-fixed-layout\"><tbody><tr><td><strong>WordPress Beta Tester Plugin</strong></td><td>Install and activate the <a href=\"https://wordpress.org/plugins/wordpress-beta-tester/\">WordPress Beta Tester</a> plugin on a WordPress install. Select the “Bleeding edge” channel and “Beta/RC Only” stream.</td></tr><tr><td><strong>Direct Download</strong></td><td>Download the <a href=\"https://wordpress.org/wordpress-6.8-beta1.zip\">Beta 1 version (zip)</a> and install it on a WordPress website.</td></tr><tr><td><strong>Command Line (WP-CLI)</strong></td><td>Use this <a href=\"https://make.wordpress.org/cli/\">WP-CLI</a> command: wp core update &#8211;version=6.8-beta1</td></tr><tr><td><strong>WordPress Playground</strong></td><td>Use a <a href=\"https://playground.wordpress.net/?php=8.0&wp=beta&networking=no&language=&multisite=no&random=r8nny4q18x\">6.8 Beta 1 WordPress Playground instance</a> to test the software directly in your browser. No setup required–-just click and go!</td></tr></tbody></table>\n\n\n\n<p>The scheduled final release date for WordPress 6.8 is <strong>April 15, 2025</strong>. Your help testing Beta and RC versions over the next six weeks is vital to ensuring the final release is everything it should be: stable, powerful, and intuitive.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How important is your testing?</h2>\n\n\n\n<p>Testing for issues is a critical part of developing any software, and it’s a meaningful way for anyone to contribute—whether or not you have experience.&nbsp; <a href=\"https://make.wordpress.org/test/2025/03/04/help-test-wordpress-6-8/\">Details on what to test in WordPress 6.8 are here</a>.</p>\n\n\n\n<p>If you encounter an issue, please share it in the <a href=\"https://wordpress.org/support/forum/alphabeta/\">Alpha/Beta area</a> of the support forums. If you are comfortable submitting a reproducible bug report, you can do so <a href=\"https://core.trac.wordpress.org/newticket\">via WordPress Trac</a>. You can also check your issue against this list of <a href=\"https://core.trac.wordpress.org/tickets/major\">known bugs</a>.</p>\n\n\n\n<p>Curious about testing releases in general and how to get started? Follow along with the<a href=\"https://make.wordpress.org/test/\"> testing initiatives in Make Core</a> and join the <a href=\"https://wordpress.slack.com/messages/core-test/\">#core-test channel</a> on <a href=\"https://wordpress.slack.com/\">Making WordPress Slack</a>.</p>\n\n\n\n<p>WordPress 6.8 will include many new features that were previously only available in the Gutenberg plugin. Learn more about Gutenberg updates since WordPress 6.7 in the<a href=\"https://make.wordpress.org/core/tag/gutenberg-new/\"> What’s New in Gutenberg</a> posts for versions<a href=\"https://make.wordpress.org/core/2024/06/09/what-is-new-in-gutenberg-18-5-05-jun/\"> </a><a href=\"https://make.wordpress.org/core/2024/10/09/whats-new-in-gutenberg-15-9-31-may-2/\">19.4</a>, <a href=\"https://make.wordpress.org/core/2024/10/24/whats-new-in-gutenberg-19-5-23-october/\">19.5</a>, <a href=\"https://make.wordpress.org/core/2024/11/06/whats-new-in-gutenberg-15-9-31-may-2-2/\">19.6</a>, <a href=\"https://make.wordpress.org/core/2024/11/20/whats-new-in-gutenberg-19-7-20-november/\">19.7</a>, <a href=\"https://make.wordpress.org/core/2024/12/04/whats-new-in-gutenberg-19-8-4-december/\">19.8</a>, <a href=\"https://make.wordpress.org/core/2024/12/18/whats-new-in-gutenberg-19-9-19-december/\">19.9</a>, <a href=\"https://make.wordpress.org/core/2025/01/11/whats-new-in-gutenberg-20-0-10-january/\">20.0</a>, <a href=\"https://make.wordpress.org/core/2025/02/08/whats-new-in-gutenberg-20-1-and-20-2/\">20.1, 20.2</a>, <a href=\"https://make.wordpress.org/core/2025/03/03/whats-new-in-gutenberg-20-3-18-february/\">20.3</a>, and 20.4.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What’s New in WordPress 6.8 Beta 1</h2>\n\n\n\n<p>This is a polish release, with user enhancements throughout incorporated into the latest Gutenberg updates. 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Plus you’ll find lots of little improvements in the editor!</p>\n\n\n\n<h3 class=\"wp-block-heading\">The Style Book comes to Classic themes</h3>\n\n\n\n<p>The Style Book now features a <a href=\"https://github.com/WordPress/gutenberg/issues/68036\">structured layout</a> so you can preview site colors, typography, and block styles more easily. You can use the Style Book in classic themes with editor-styles or a theme.json file and includes clearer labels, and you can find them under <code>Appearance &gt; Design</code>.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Support for Speculation browser API</h3>\n\n\n\n<p>WordPress 6.8 introduces native support for speculative loading, leveraging the <a href=\"https://developer.mozilla.org/en-US/docs/Web/API/Speculation_Rules_API\">Speculation Rules API</a> to improve site performance with near-instant page loads. 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The existing <a href=\"https://wordpress.org/plugins/speculation-rules/\">Speculative Loading feature plugin</a> will adapt to the core implementation, allowing deeper customization.&nbsp; Please test this feature in supported browsers (currently Chrome 108+ and Edge 108+, with more browsers evaluating) and provide feedback on <a href=\"https://core.trac.wordpress.org/ticket/62503\">#62503</a> to help refine its implementation.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Major security boost</h3>\n\n\n\n<p>WordPress 6.8 will use bcrypt for password hashing, which <a href=\"https://make.wordpress.org/core/2025/02/17/wordpress-6-8-will-use-bcrypt-for-password-hashing/\">significantly hardens WordPress.</a> Other hashing is getting hardened, too, throughout the security apparatus. You won’t have to change anything in your daily workflow.</p>\n\n\n\n<p><strong>The features included in this first beta may change before the final release of WordPress 6.8, based on what testers like you find.</strong></p>\n\n\n\n<p>Get an overview of the <a href=\"https://make.wordpress.org/core/6-8/\">6.8 release cycle</a> and check the <a href=\"https://make.wordpress.org/core/\">Make WordPress Core blog</a> for<a href=\"https://make.wordpress.org/core/tag/6-8/\"> 6.8-related posts</a> in the next few weeks for further details.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Caveat on testing 6.8 Beta 1 in versions older than 5.1</h2>\n\n\n\n<p>Due to an update made to the upgrade routine during this release, (see <a href=\"https://core.trac.wordpress.org/changeset/59803\">r59803</a>), any upgrade from versions older than 5.1 will fail. Folks are working to resolve this specific issue, so please hold off on reporting on this while testing the Beta 1 release.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Vulnerability bounty doubles during Beta &amp; Release Candidate</h2>\n\n\n\n<p>The WordPress community sponsors a <a href=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\">monetary reward for reporting new, unreleased security vulnerabilities</a>. This reward doubles during the period between Beta 1 on March 4, 2025 and the final Release Candidate (RC) scheduled for April 15, 2025.&nbsp; Please follow responsible disclosure practices as detailed in the project’s security practices and policies. You can find those on the <a href=\"https://hackerone.com/wordpress\">HackerOne page</a> and in the <a href=\"https://wordpress.org/about/security/\">security white paper</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Just for you: a Beta 1 haiku</h2>\n\n\n\n<p>March winds shift the tide.<br />Hands unite in open source;<br />WordPress moves ahead.</p>\n\n\n\n<p class=\"has-text-align-right\"> <em>Props to <a href=\"https://profiles.wordpress.org/audrasjb/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>audrasjb</a> <a href=\"https://profiles.wordpress.org/marybaum/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>marybaum</a> <a href=\"https://profiles.wordpress.org/mamaduka/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>mamaduka</a> <a href=\"https://profiles.wordpress.org/michelleames/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>michelleames</a> <a href=\"https://profiles.wordpress.org/bph/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>bph</a> <a href=\"https://profiles.wordpress.org/jorbin/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>jorbin</a> <a href=\"https://profiles.wordpress.org/joemcgill/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>joemcgill</a> <a href=\"https://profiles.wordpress.org/krupajnanda/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>krupajnanda</a> <a href=\"https://profiles.wordpress.org/desrosj/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>desrosj</a> <a href=\"https://profiles.wordpress.org/benjamin_zekavica/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>benjamin_zekavica</a> for reviewing and collaborating on this post!</em></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 04 Mar 2025 17:09:45 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Jeffrey Paul\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Do The Woo Community: All Things CloudFest Hackathon 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=92329\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://dothewoo.io/all-things-cloudfest-hackathon-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:210:\"In this podcast episode, hosts and guests discuss the upcoming CloudFest Hackathon, focusing on project contributions, collaboration opportunities, and the engagement of first-time partners to enhance outcomes.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 04 Mar 2025 15:46:26 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"Matt: On Lenny’s Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=139675\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:37:\"https://ma.tt/2025/03/lennys-podcast/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1668:\"<p>One of my must-read newsletters for the past several years has been <a href=\"https://www.lennysnewsletter.com/\">Lenny&#8217;s Newsletter</a>, probably best known for its writing on growth and product management, which really means it covered everything you need to create a great company. </p>\n\n\n\n<p>It expanded into a really well-done podcast; Lenny has always had a knack for finding the best guests and asking the best questions, so when he invited me on I was very excited.</p>\n\n\n\n<p>He really wanted to address some of the things that people said I wasn&#8217;t being asked, so we do touch on the WP Engine / Silver Lake attacks, but we also covered a lot of my philosophy of why open source is important, philanthropy, and why you should build a movement, not just a product.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<p>You can <a href=\"https://www.youtube.com/watch?v=Fves5chVZRA\">watch it on YouTube</a>, or <a href=\"https://pca.st/episode/ebb90f87-32fb-4a11-9f6e-30e51296d3fb\">listen to it on your favorite podcast app like Pocket Casts</a>.</p>\n\n\n\n<p>Some others he has done that I really enjoyed are <a href=\"https://www.youtube.com/watch?v=nTr21kgCFF4\">Nan Yu from Linear</a>, <a href=\"https://www.youtube.com/watch?v=tOGK1nlHdFo\">Marc Benioff from Salesforce</a>, <a href=\"https://www.youtube.com/watch?v=gfEEcssu304\">Katie Dill from Stripe</a>, <a href=\"https://www.youtube.com/watch?v=uDq6_CPaRjM\">Mihika Kapoor from Figma</a>, <a href=\"https://www.youtube.com/watch?v=egdYKLBswgk\">Drew Houston from Dropbox</a>, and of course the famous <a href=\"https://www.youtube.com/watch?v=4ef0juAMqoE\">Founder Mode one with Brian Chesky</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 04 Mar 2025 14:19:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"Do The Woo Community: Marketing Strategies for Every Level of a Woo Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=91945\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://dothewoo.io/blog/marketing-strategies-for-every-level-of-a-woo-business/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:241:\"Successful marketing strategies vary based on business stages. 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But a generic approach won&#8217;t cut it – you need to personalize your message to keep users engaged and active.</p>\n\n\n\n<p>Smart personalization strategies help users find value faster in your product. So, naturally, companies that tailor their onboarding see higher retention rates, increased feature adoption, and stronger customer relationships. Their users are more likely to become product champions and recommend the service to others.</p>\n\n\n\n<p>And the numbers back this up. In <a href=\"https://business.adobe.com/content/dam/dx/us/en/resources/reports/the-business-impact-of-investing-in-experience-forrester-thought-leadership-paper-2021/the-business-impact-of-investing-in-experience-forrester-thought-leadership-paper-2021.pdf\">research by Forrester</a>, businesses that have invested in building better customer and prospect experiences see up to 20% more improvement in customer retention and 25% in customer lifetime value compared to businesses that don’t.   </p>\n\n\n\n<img width=\"1618\" height=\"641\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/study-results-personalized-experiences.png\" alt=\"Comparing customer, revenue, and employee benefits between experience-driven companies and non-experience-driven companies\" class=\"wp-image-2549\" />\n\n\n\n<p>This guide breaks down proven strategies to create personalized onboarding experiences that stick. From sign-up optimization to data-driven improvements, you&#8217;ll learn practical techniques to transform your onboarding into a powerful retention tool.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: Effortless sign-up process</strong></h2>\n\n\n\n<p>A streamlined sign-up process sets the tone for your entire <a href=\"https://blog.gravatar.com/2024/09/06/onboarding-user-experience/\">user experience</a>. The challenge? Balancing the need to collect essential user data while keeping friction low. Too many form fields can drive users away, while too few might limit your ability to personalize their experience.</p>\n\n\n\n<p>Start by identifying the minimum information needed to provide value. For most products, this includes an email address, name, password, and their role or use case. Many companies ask for the company website and department, as well.&nbsp;</p>\n\n\n\n<p>From the beginning of the process, you can use <a href=\"https://gravatar.com/\">Gravatar</a> to help you out.&nbsp;</p>\n\n\n\n<img width=\"2160\" height=\"1140\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar-paas-wordpress.png\" alt=\"Gravatar – Profile as a Service \" class=\"wp-image-2550\" />\n\n\n\n<p>For example, if you’re using WordPress to build your website, some level of Gravatar functionality will already be enabled. <a href=\"http://wordpress.org\">WordPress.org</a> will automatically pull in user avatars, or <a href=\"https://blog.gravatar.com/2024/07/19/wordpress-profile-picture/\">profile pictures</a>, connected to their Gravatar profiles.</p>\n\n\n\n<img width=\"1744\" height=\"946\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/wordpress-org-gravatar-profile-picture.png\" alt=\"Profile picture in WordPress.org\" class=\"wp-image-2552\" />\n\n\n\n<p>However, you can extend this in a massive way, through the free <a href=\"https://wordpress.org/plugins/gravatar-enhanced/\">Gravatar Enhanced plugin</a> to add features like the profile block, which is perfect for author pages and websites focused on creating a community. This block lets you automatically display user information pulled in from their profiles, such as their bio and verified links.&nbsp;</p>\n\n\n\n<img width=\"660\" height=\"377\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar-profile-block.png?w=660\" alt=\"Gravatar profile block\" class=\"wp-image-2575\" />\n\n\n\n<p>Another option to integrate Gravatar on a deeper level is with the <a href=\"https://blog.gravatar.com/2024/06/03/profiles-as-a-service/\">REST API</a> – and you can do this whether you’re on a WordPress website or not. This allows you to auto-populate user profiles instantly when someone signs up with their email address. This reduces manual data entry while still gathering rich profile information for personalization, which is especially effective with <a href=\"https://blog.gravatar.com/2024/10/08/saas-onboarding-checklist/\">SaaS onboarding</a>.</p>\n\n\n\n<a href=\"https://docs.gravatar.com/getting-started/\"><img width=\"3242\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar_integration_cta.png\" alt=\"\" class=\"wp-image-2632\" /></a>\n\n\n\n<p>What makes this a gamechanger is that all websites that integrate with Gravatar pull in information from a unified source, which allows you to create familiar experience for users across multiple platforms while reducing sign-up friction.</p>\n\n\n\n<p>Want to take it further? Use progressive profiling:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collect essential information during sign-up.</li>\n\n\n\n<li>Ask for additional details as users engage with specific features.</li>\n\n\n\n<li>Use behavior patterns to build user profiles over time.</li>\n\n\n\n<li>Allow users to import data from existing profiles.</li>\n</ul>\n\n\n\n<p>Remember to test different form variations with real users. Track completion rates and drop-off points to optimize the process continuously.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Automated welcome email</strong></h2>\n\n\n\n<p>The welcome email acts as your first direct communication with new users. It needs to accomplish several goals while remaining clear and engaging.&nbsp;</p>\n\n\n\n<p>So, to make your welcome email effective, you need to first use an effective subject line. Here are some examples:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Welcome to [Product] – Here&#8217;s your next step&#8221;</li>\n\n\n\n<li>&#8220;You&#8217;re in! Let&#8217;s get started with [Product]&#8221;</li>\n\n\n\n<li>&#8220;[Name], welcome aboard! Your account is ready&#8221;</li>\n</ul>\n\n\n\n<p>If you’re not sure what to include, you can structure the email content like this:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start with a personal greeting using their name.&nbsp;</li>\n\n\n\n<li>Confirm their account creation.&nbsp;</li>\n\n\n\n<li>Highlight one clear next action.&nbsp;</li>\n\n\n\n<li>Include essential links without overwhelming them.&nbsp;</li>\n</ol>\n\n\n\n<p>For example, this is the welcome email we send to our users when they create a Gravatar profile:&nbsp;</p>\n\n\n\n<table class=\"has-fixed-layout\"><tbody><tr><td>Hello!<strong>Your email now has a profile!</strong>There are two things you should know about Gravatar:<strong>Your email can introduce yourself</strong><br /><img width=\"976\" height=\"480\" class=\"wp-image-2553\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar-profiles-across-different-websites.gif\" alt=\"\" /><br />Anytime you share your email, it’s like handing over a digital business card. Your Gravatar profile automatically appears on any Gravatar-enabled site, so you can feel at home instantly. Your avatar and identity follow you seamlessly across the web. Say goodbye to filling out profile forms all over the web.<br /><br /><strong>One link, all about you</strong><br /><img width=\"976\" height=\"480\" class=\"wp-image-2557\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar-free-profile-website.png\" alt=\"\" /><br />Your Gravatar account comes with a free profile website.<br /><br />It’s a brief introduction of yourself and the perfect way to share where people can find you online. Customize the design and your profile URL. Simple. Make it yours!<br /><br />Any questions? You know where you can find us <img src=\"https://s0.wp.com/wp-content/mu-plugins/wpcom-smileys/twemoji/2/72x72/1f609.png\" alt=\"😉\" class=\"wp-smiley\" /> &#8211; Ask us anything! Or just reply to this email.</td></tr></tbody></table>\n\n\n\n<p><img src=\"https://s0.wp.com/wp-content/mu-plugins/wpcom-smileys/twemoji/2/72x72/2728.png\" alt=\"✨\" class=\"wp-smiley\" /><strong>Pro tip:</strong><strong><em> </em></strong><em>With Gravatar integration, you can personalize the greeting with the user&#8217;s preferred name and include their profile image, making the email feel more personal and familiar.</em></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Follow-up email to initiate the onboarding process</strong></h2>\n\n\n\n<p>Send this email 24-48 hours after the welcome message. Its purpose? Moving users from sign-up to actual engagement with your product.</p>\n\n\n\n<p>A strong follow-up email includes:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognition of whether they&#8217;ve logged in yet.</li>\n\n\n\n<li>One specific action they can take right now.</li>\n\n\n\n<li>Clear value proposition for that action.</li>\n\n\n\n<li>Estimated time commitment.</li>\n</ul>\n\n\n\n<p>Here&#8217;s a tested template:</p>\n\n\n\n<table class=\"has-fixed-layout\"><tbody><tr><td><strong>Subject:</strong> Ready for your first [specific win] with [Product]?<br /><br />Hi [Name],<br /><br /><strong>Quick check-in:</strong> Have you had a chance to [specific action] yet?&nbsp;<br />It takes just 5 minutes to [achieve specific outcome]. Here&#8217;s how:<br /><br />1. Log in to your account<br />2. Click on [feature]<br />3. [Simple action step]<br /><br />Tip: Users who complete this step see [specific benefit] within [timeframe].<br />Need help? Reply to this email or book a quick call: [calendar link]</td></tr></tbody></table>\n\n\n\n<p>Using Gravatar&#8217;s API, you can adapt this email based on the user&#8217;s professional background or location. For instance, customize examples and use cases that match their industry.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: Choosing the right onboarding strategy for your product</strong></h2>\n\n\n\n<p>Selecting the right onboarding approach determines how effectively users will adopt your product. Let&#8217;s examine four proven strategies and when to use each one.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>One-on-one onboarding</strong></h3>\n\n\n\n<p>Enterprise software with complex implementations demands personal attention. This high-touch approach works best for products with annual contract values above $10,000 or solutions requiring custom workflows. The direct interaction helps catch potential issues early and ensures users extract maximum value.</p>\n\n\n\n<p>Tips for successful one-on-one onboarding:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Record sessions for future reference.</li>\n\n\n\n<li>Create custom agendas based on user roles.</li>\n\n\n\n<li>Set clear milestones for each call.</li>\n\n\n\n<li>Follow up with written summaries.</li>\n\n\n\n<li>Track time to first value achievement.</li>\n\n\n\n<li>Monitor customer satisfaction scores.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Group onboarding</strong></h3>\n\n\n\n<p>Mid-market solutions and team-based tools often benefit from group sessions. This approach builds community while efficiently onboarding multiple users who share similar needs. It&#8217;s particularly effective for products where users can learn from each other&#8217;s questions and use cases.</p>\n\n\n\n<p>Keys to effective group onboarding:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segment sessions by industry or use case.</li>\n\n\n\n<li>Keep groups small (5-8 participants).</li>\n\n\n\n<li>Include hands-on exercises.</li>\n\n\n\n<li>Encourage peer learning.</li>\n\n\n\n<li>Schedule sessions across convenient time zones.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Self-service onboarding</strong></h3>\n\n\n\n<p>Products with straightforward features or tech-savvy user bases thrive with self-service onboarding. This approach scales efficiently for high-volume, lower-price products where personal attention isn&#8217;t cost-effective.</p>\n\n\n\n<p>Essential self-service elements include:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interactive product tours.</li>\n\n\n\n<li>Short video tutorials.</li>\n\n\n\n<li>Progress tracking.</li>\n\n\n\n<li>Clear success milestones.</li>\n\n\n\n<li>Help documentation.</li>\n\n\n\n<li>Chat support option.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hybrid approach</strong></h3>\n\n\n\n<p>Many successful products combine multiple approaches. Use self-service for basic features, group sessions for advanced functionality, and one-on-one support for custom needs. This flexibility lets you match support levels to user needs and value.</p>\n\n\n\n<p>Implementation strategies:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use data to trigger different support levels.</li>\n\n\n\n<li>Monitor user progress automatically.</li>\n\n\n\n<li>Offer easy ways to upgrade support.</li>\n\n\n\n<li>Track which methods work best for different segments.</li>\n\n\n\n<li>Adjust based on user feedback and engagement metrics.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 5: Setting initial goals and milestones</strong></h2>\n\n\n\n<p>Setting clear goals with users creates momentum and drives engagement. The trick lies in balancing ambition with achievability – goals should stretch users while remaining within reach. Success starts by understanding what matters most to each user through direct conversations about the problems they&#8217;re trying to solve and their vision for the first 30 days.</p>\n\n\n\n<p>Break larger objectives into manageable milestones. The first milestone should be achievable within 24-48 hours of signup, building confidence and showing immediate progress. Follow this with weekly targets for the first month, then transition to monthly milestones.</p>\n\n\n\n<p>Simple gamification elements can boost motivation:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Progress bars showing completion status.</li>\n\n\n\n<li>Achievement badges for hitting milestones.</li>\n\n\n\n<li>Team leaderboards for group implementations.</li>\n</ul>\n\n\n\n<p>Gravatar integration enhances this experience by displaying user avatars alongside achievements and in team views. This personalization makes the journey feel more engaging and tailored to each user.</p>\n\n\n\n<p><strong><img src=\"https://s0.wp.com/wp-content/mu-plugins/wpcom-smileys/twemoji/2/72x72/2728.png\" alt=\"✨\" class=\"wp-smiley\" />Tip:</strong> <em>Set up automated monitoring to flag when users struggle with specific milestones. This allows customer success teams to step in proactively with support. Stay flexible and adjust goals based on user feedback and behavior patterns.</em></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 6: Strategies for personalized onboarding</strong></h2>\n\n\n\n<p>Personalization transforms generic onboarding into targeted experiences that resonate with users. Advanced strategies go beyond basic segmentation, using real-time data and behavior patterns to adapt the experience for each user.</p>\n\n\n\n<p>For example, you can use AI-driven paths to analyze user actions and modify the onboarding flow automatically. So, when a user struggles with a specific feature, the system can offer extra guidance or suggest alternative approaches. This dynamic adaptation ensures users get help exactly when they need it.</p>\n\n\n\n<p>Integrating Gravatar adds another layer of personalization from the first interaction. The API provides valuable context about user roles and industries, allowing you to <a href=\"https://blog.gravatar.com/2024/08/16/user-experience-personalization/\">customize the UI</a>,&nbsp; examples, and terminology accordingly. A developer might see technical implementation details, while a marketing professional receives analytics-focused guidance.</p>\n\n\n\n<p>Micro-segmentation takes this further by combining behavioral data with profile insights. For example:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailor feature introductions based on past product usage.</li>\n\n\n\n<li>Adjust communication frequency by engagement levels.</li>\n\n\n\n<li>Customize success metrics for different roles.</li>\n</ul>\n\n\n\n<p>Remember that <a href=\"https://blog.gravatar.com/2024/09/03/app-onboarding/\">in-app guidance</a> should feel natural and contextual. Rather than overwhelming users with information, show relevant tips when they&#8217;re most likely to need them. This might mean highlighting advanced features only after users master basics or suggesting integrations when usage patterns indicate they&#8217;d be valuable.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 7: Provide access to a detailed knowledge base</strong></h2>\n\n\n\n<p>An effective knowledge base empowers users to find answers on their own terms. Rather than forcing users to contact support for every question, good documentation lets them solve problems at their own pace.</p>\n\n\n\n<p>Here’s what we recommend:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build your knowledge base around user needs, not product features.&nbsp;</li>\n\n\n\n<li>Start with common questions and problems users face during onboarding.&nbsp;</li>\n\n\n\n<li>Structure content in a logical flow that matches the user&#8217;s learning curve – from basic setup to advanced features.</li>\n</ul>\n\n\n\n<p>Video tutorials and interactive guides complement written documentation. Short screencast tutorials work well for showing complex processes, while step-by-step guides help users implement specific features. Keep videos brief and focused on single tasks.</p>\n\n\n\n<p>AI-powered search helps users find relevant information quickly. Smart categorization and related article suggestions guide users to helpful resources they might have missed. Think of your knowledge base as a living document and update it based on common support tickets, user feedback, product updates, and usage analytics.&nbsp;</p>\n\n\n\n<p>Finally, track which articles users read most and where they spend time. This data reveals gaps in documentation and helps prioritize future content creation.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 8: Strategies for checking in with customers</strong></h2>\n\n\n\n<p>Regular check-ins help spot potential issues before they become problems. The best check-ins feel natural, not forced, and happen at moments that matter to users.</p>\n\n\n\n<p>The best strategy is combining automated and personal outreach based on user behavior. After major milestones, send congratulatory messages with tips for the next steps. If usage drops suddenly, trigger a friendly check-in to offer help. Schedule more detailed reviews after the first week and first month to ensure users stay on track.</p>\n\n\n\n<p>Personal check-ins should focus on learning, not just status updates. Ask specific questions about their experience and goals. For example: &#8220;Has [feature] helped with [specific goal] yet?&#8221; or &#8220;What&#8217;s been the biggest challenge so far?&#8221; These conversations often reveal valuable insights about user needs.</p>\n\n\n\n<p>You also should have either a live chat option, email support, and/or video calls because they each serve different purposes. Quick questions work well in chat, while video calls help build relationships and tackle complex issues. Use email to share resources and document action items.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 9: Iterate based on feedback</strong></h2>\n\n\n\n<p>Feedback drives improvement, but only if you act on it systematically. Collect both quantitative data (usage statistics, completion rates) and qualitative insights (user interviews, survey responses) to build a complete picture.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create feedback loops at every stage of onboarding.</strong> Short in-app surveys capture immediate reactions, while detailed questionnaires after key milestones provide deeper insights. User interviews reveal nuances that numbers alone might miss.</li>\n\n\n\n<li><strong>Take action quickly on clear pain points.</strong> If multiple users struggle with the same step, examine it closely. Sometimes, small tweaks, like clearer instructions or simplified workflows, make a big difference. Share improvements with users who provided feedback – it shows you value their input.</li>\n\n\n\n<li><strong>Build a systematic approach to evaluating and implementing changes:</strong>\n<ul class=\"wp-block-list\">\n<li>Analyze feedback patterns</li>\n\n\n\n<li>Prioritize high-impact changes</li>\n\n\n\n<li>Test solutions with small user groups</li>\n\n\n\n<li>Monitor results before rolling out widely</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enhance your onboarding with Gravatar&#8217;s developer API</strong></h2>\n\n\n\n<p>A strong onboarding process keeps users engaged and helps them find value quickly in your service. By integrating Gravatar&#8217;s developer API, you can create a more personalized, friction-free experience from the first interaction.</p>\n\n\n\n<p>Think about your sign-up process. Instead of asking users to fill out multiple fields or upload profile pictures, Gravatar automatically populates this information. Users who already have Gravatar profiles – and there are millions – get a faster, more familiar experience across platforms.</p>\n\n\n\n<p>The API opens up creative possibilities beyond basic profile data. Use it to:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create personalized welcome screens.</li>\n\n\n\n<li>Show relevant examples based on user industries.</li>\n\n\n\n<li>Build community features with consistent user identities.</li>\n\n\n\n<li>Maintain professional profiles across multiple services.</li>\n</ul>\n\n\n\n<p>Major platforms like WordPress and Slack already use Gravatar to streamline their onboarding, so what are you waiting for?&nbsp;</p>\n\n\n\n<p><a href=\"https://en.gravatar.com/site/implement/\">Check out Gravatar&#8217;s developer documentation</a> to see how easy integration can be. Focus on creating those meaningful first interactions that turn new signups into long-term users.</p>\n\n\n\n<a href=\"https://docs.gravatar.com/getting-started/\"><img width=\"3242\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar_integration_cta.png\" alt=\"\" class=\"wp-image-2632\" /></a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 28 Feb 2025 16:28:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:10;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Gravatar: Essential Tips for an Effective Email Signature\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=2673\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://blog.gravatar.com/2025/02/28/what-to-include-in-email-signature/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:15603:\"<p>Creating an effective email signature takes more thought than you might expect. Yes, it&#8217;s just a small block of text at the bottom of your emails – but it&#8217;s also a powerful tool for making memorable connections and building your professional reputation.</p>\n\n\n\n<p>This is especially important if you&#8217;re reaching out to potential clients, applying for jobs, or trying to grow your network. Your signature can be the difference between someone remembering you or your message getting lost in their inbox.</p>\n\n\n\n<p>But here&#8217;s the challenge: <strong>Finding the right balance</strong>. Add too little information and recipients won&#8217;t know enough about you. Add too much, and your signature becomes cluttered, potentially making your emails look unprofessional or even spammy.  </p>\n\n\n\n<p>Let&#8217;s explore how to craft an email signature that makes an impact, including a smart strategy for sharing more about yourself without overwhelming your recipients.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Checklist of elements to consider in your email signature</strong></h2>\n\n\n\n<p>Before diving into specific elements, remember this: You don&#8217;t need to include everything listed below. In fact, that would be counterproductive. Pick the elements that matter most for your professional goals and match your <a href=\"https://blog.gravatar.com/2024/04/10/personal-branding-tools/\">personal brand</a>. And as you&#8217;ll see later,linking to an online profile, such as your <a href=\"https://gravatar.com/\">Gravatar</a>, is a smart way to share additional information without cramming it all into your signature.</p>\n\n\n\n<p>Here are the essential elements to consider:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name and title: </strong>Format as &#8220;Name, Title&#8221; for quick scanning. This is non-negotiable – it&#8217;s the foundation of your signature.</li>\n\n\n\n<li><strong>Basic contact details: </strong>Include your primary phone number and email address. If you need multiple numbers, use standard notation: (o) for office, (m) for mobile.</li>\n\n\n\n<li><strong>Company information: </strong>Add your company name and department if relevant. For freelancers, your business name or professional title works well.</li>\n\n\n\n<li><strong>Visual elements:</strong> A small professional headshot or company logo can increase recognition. But keep it modest – aim for subtlety rather than flash.</li>\n\n\n\n<li><strong>Social proof: </strong>Choose 2-3 relevant professional profiles. <a href=\"https://www.linkedin.com/\">LinkedIn</a> is often essential, while other choices depend on your field. A portfolio site works well for creatives, while <a href=\"https://github.com/\">GitHub</a> is a must for developers. And of course, if you need a versatile profile platform that can display a wide range of information, links, and media, all in a compact design, then a Gravatar profile is a must.&nbsp;</li>\n</ul>\n\n\n\n<p>Now, besides these basic elements, there are also some practical additions that would vary based on your needs:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calendar booking link if you schedule lots of meetings.</li>\n\n\n\n<li>Industry certifications for specialized fields.</li>\n\n\n\n<li>Office location or timezone for global teams.</li>\n\n\n\n<li>Languages spoken for international work.</li>\n\n\n\n<li>Pronouns for inclusive communication.</li>\n\n\n\n<li>Legal disclaimers if required by your industry.</li>\n</ul>\n\n\n\n<p>Remember: <strong>White space is your friend</strong>. A clean, readable signature beats an overcrowded one every time.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design Tips to make your email signature stand out</strong></h2>\n\n\n\n<p>Email signatures need precise design choices to look professional across different devices and email clients. Here&#8217;s how to create one that works everywhere:</p>\n\n\n\n<p><strong>Size guidelines that prevent problems:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep the total width under 600px – this ensures your signature displays correctly on mobile devices.</li>\n\n\n\n<li>Limit height to 150 or 200px maximum to avoid overwhelming your message.</li>\n\n\n\n<li>Size company logos at 100x50px.</li>\n\n\n\n<li>Set headshots to 80x80px square.</li>\n\n\n\n<li>Leave 10px minimum spacing between elements.</li>\n</ul>\n\n\n\n<p><strong>Typography and formatting:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set your name in 14-16px font size – it should be instantly noticeable.</li>\n\n\n\n<li>Use 11-12px for contact details and other information.</li>\n\n\n\n<li>Stick to standard, professional fonts like Arial or Helvetica.</li>\n\n\n\n<li>Pick two brand colors at most, plus black or gray for text.</li>\n\n\n\n<li>Organize information in order of importance.</li>\n\n\n\n<li>Use simple separators like pipes ( | ) between elements.</li>\n</ul>\n\n\n\n<p><strong>Technical requirements to prevent display issues:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apply inline CSS to maintain consistent formatting.</li>\n\n\n\n<li>Structure elements to stack properly on mobile screens.</li>\n\n\n\n<li>Test your signature in major email clients (<a href=\"https://www.microsoft.com/en-us/microsoft-365/outlook/email-and-calendar-software-microsoft-outlook\">Outlook</a>, <a href=\"https://mail.google.com/mail/u/0/\">Gmail</a>, <a href=\"https://www.icloud.com/mail/\">Apple Mail</a>).</li>\n\n\n\n<li>Compress images under 40KB to ensure quick loading.</li>\n</ul>\n\n\n\n<p>Hierarchy matters – put your most important information first. Think about what your recipient needs to know right away versus what can go below. A clear structure with proper spacing helps readers find what they need quickly.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples of well-designed email signatures</strong></h3>\n\n\n\n<p>To help you get inspired, here are some interesting templates from <a href=\"https://www.canva.com/search?q=email+signature\">Canva</a> that really capture what makes a great email signature.&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimalistic signature without a headshot:&nbsp;</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"330\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/black-white-minimalist-personal-professional-email-signature.png?w=660\" alt=\"Example of a minimalistic email signature for a manager\" class=\"wp-image-2676\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elegant signature with a photo:&nbsp;</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"330\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/white-simple-real-estate-business-email-signature.png?w=660\" alt=\"Example of a simplistic email signature for a real estate agent \" class=\"wp-image-2677\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Another design for a real estate agent with a cover photo.&nbsp;</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"330\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/black-and-yellow-elegant-realtor-email-signature.png?w=660\" alt=\"Example of an email signature for a real estate agent with a cover photo\" class=\"wp-image-2678\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>A very unique approach for a graphic designer, allowing them to show their creativity even through their email signature.&nbsp;</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"330\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/orange-green-gradient-creative-graphic-designer-email-signature.png?w=660\" alt=\"Example of an email signature for a graphic designer\" class=\"wp-image-2680\" />\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automating design with an email signature generator</strong></h3>\n\n\n\n<p>While working with a designer gives you the most polished results, email signature generators offer a practical starting point. These tools handle the technical details and help you create something professional without diving into HTML or CSS.</p>\n\n\n\n<p>Here are some reliable options:</p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https://www.hubspot.com/email-signature-generator\"><strong>HubSpot Email Signature Generator (Free)</strong></a></h4>\n\n\n\n<img width=\"660\" height=\"404\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/hubspot-email-signature-generator.png?w=660\" alt=\"Hubspot email signature generator\" class=\"wp-image-2681\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides clean, professional templates.</li>\n\n\n\n<li>Easy to customize colors and layout.</li>\n\n\n\n<li>Exports HTML code you can copy directly.</li>\n\n\n\n<li>No account required.</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https://www.wisestamp.com/\"><strong>WiseStamp</strong></a></h4>\n\n\n\n<img width=\"660\" height=\"391\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/wisestamp-email-signature-generator.png?w=660\" alt=\"WiseStamp email signature generator\" class=\"wp-image-2682\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers multiple professional templates.</li>\n\n\n\n<li>Integrates with major email clients.</li>\n\n\n\n<li>Includes advanced features like banners.</li>\n\n\n\n<li>Paid plans start at $5.80/month.</li>\n\n\n\n<li>Also offers an email signature management service.&nbsp;</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https://newoldstamp.com/\"><strong>NewOldStamp</strong></a></h4>\n\n\n\n<img width=\"660\" height=\"355\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/newoldstamp-graphbic.png?w=660\" alt=\"NewOldStamp homepage\" class=\"wp-image-2683\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built for teams and companies.</li>\n\n\n\n<li>Manages signatures across departments.</li>\n\n\n\n<li>Ensures brand consistency.</li>\n\n\n\n<li>Team pricing available.</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https://www.canva.com/\"><strong>Canva</strong></a></h4>\n\n\n\n<img width=\"660\" height=\"455\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/canva-brand-kit.png?w=660\" alt=\"Example of a Canva editor with the brand kit feature\" class=\"wp-image-2679\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>A wide variety of email signature templates.&nbsp;</li>\n\n\n\n<li>Interesting graphics and design tools.&nbsp;</li>\n\n\n\n<li>An AI writing and design tool for the PRO version.&nbsp;</li>\n\n\n\n<li>Versatile applications – use it for marketing campaigns, social media, blog posts, etc.&nbsp;</li>\n\n\n\n<li>Lets you create a brand kit to use on all your visuals.&nbsp;</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why you should link to your Gravatar profile for more impact</strong></h2>\n\n\n\n<img width=\"660\" height=\"457\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/ronnie-gravatar-profile.png?w=660\" alt=\"Ronnie Burt’s Gravatar profile\" class=\"wp-image-2684\" />\n\n\n\n<p>An email signature has limited space, but your <a href=\"https://gravatar.com/profile\">Gravatar profile</a> can showcase everything about your professional identity, just like a <a href=\"https://blog.gravatar.com/2024/11/08/creating-a-digital-business-card/\">dynamic business card</a>. Think of it as an extension of your signature – one that updates automatically across all platforms where you use your email.</p>\n\n\n\n<p>Your Gravatar profile becomes a comprehensive hub for:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professional background and accomplishments.</li>\n\n\n\n<li>Portfolio pieces and project highlights.</li>\n\n\n\n<li>Complete set of social media profiles.</li>\n\n\n\n<li>Full contact information.</li>\n\n\n\n<li>Recent blog posts or updates.</li>\n\n\n\n<li>Speaking engagements or events.</li>\n</ul>\n\n\n\n<p>The magic happens in the synchronization. Update your Gravatar profile once, and those changes appear everywhere your email is used – including past emails. No need to update multiple signatures or worry about outdated information floating around.</p>\n\n\n\n<p>This approach solves a common problem: Keeping professional information current across platforms. A hiring manager might find your year-old email with an outdated job title, but clicking your Gravatar link shows them your current role and achievements.</p>\n\n\n\n<a href=\"https://gravatar.com/connect/?gravatar_from=blog\"><img width=\"3243\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/free_profile_cta.png\" alt=\"\" class=\"wp-image-2616\" /></a>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crafting CTAs to your Gravatar profile in your email signature</strong></h3>\n\n\n\n<p>One option is to add the Gravatar icon to your email signature as you would for any other online profile. This works well, though as Gravatar can be used for a wide range of purposes it might not give your recipients enough context about what they’ll find when they open it. Another option is to link to your Gravatar profile with clear, action-oriented text that hints at the value:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;See my complete portfolio and background.&#8221;</li>\n\n\n\n<li>&#8220;Find my latest projects and contact info.&#8221;</li>\n\n\n\n<li>&#8220;Connect with me professionally.&#8221;</li>\n\n\n\n<li>&#8220;View my full professional profile.&#8221;</li>\n</ul>\n\n\n\n<p>Match your CTA to your goals. If you&#8217;re job hunting, emphasize your portfolio. For networking, focus on connection opportunities. The right CTA tells recipients exactly what they&#8217;ll gain by clicking through.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create an effective email signature with the help of Gravatar</strong></h2>\n\n\n\n<p>Gravatar actually makes it super easy. Just login to your profile editor, copy your email signature code, and paste it in. </p>\n\n\n\n<img width=\"2086\" height=\"970\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/02/cleanshot-2025-02-18-at-12.24.39402x.png\" alt=\"\" class=\"wp-image-2932\" />\n\n\n\n<p><strong>Here’s how:</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to&nbsp;<a href=\"http://gravatar.com/profile\">gravatar.com/profile</a></li>\n\n\n\n<li>click on&nbsp;<strong><em>Email signature</em></strong>&nbsp;in the bottom left</li>\n\n\n\n<li>grab the code and paste it into Gmail or your email client</li>\n</ul>\n\n\n\n<p>Check out our&nbsp;<a href=\"https://support.gravatar.com/your-profile/email-signature/\">quick setup guides</a>&nbsp;for Gmail, Apple Mail, and other popular email tools.</p>\n\n\n\n<p>Email signatures perform a delicate balancing act. Add too much information, and you risk looking unprofessional. Add too little and recipients miss important context about who you are.</p>\n\n\n\n<p>Linking to a Gravatar profile offers an elegant solution. Your email signature stays clean and focused, while still giving recipients access to everything they might want to know about you. Plus, you never have to worry about outdated information lingering in old emails – your Gravatar profile updates everywhere, automatically.</p>\n\n\n\n<p>Here&#8217;s what makes this approach particularly effective:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recipients get a complete picture of your professional identity.</li>\n\n\n\n<li>Your signature stays concise and professional.</li>\n\n\n\n<li>Information stays current without manual updates.</li>\n\n\n\n<li>Old emails maintain their relevance.</li>\n\n\n\n<li>You control how much information to share.</li>\n</ul>\n\n\n\n<p>A well-crafted email signature paired with a Gravatar profile helps you make stronger professional connections. Recipients can learn exactly what they need about you, whether that&#8217;s your latest work, professional background, or preferred contact methods.</p>\n\n\n\n<p>Ready to enhance your email signature? <a href=\"https://gravatar.com/profile\">Create your free Gravatar profile </a>and start building a more effective professional presence.</p>\n\n\n\n<a href=\"https://gravatar.com/connect/?gravatar_from=blog\"><img width=\"3243\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/free_profile_cta.png\" alt=\"\" class=\"wp-image-2616\" /></a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 28 Feb 2025 16:27:08 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:11;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"Do The Woo Community: WordCamp Asia 2025 Photo Memories\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=91875\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://dothewoo.io/blog/wordcamp-asia-2025-photo-memories/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:160:\"Well this year I had the opportunity to take just a few more photos despite being incredibly busy with the booth. So as they say, a picture is a thousand words.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 28 Feb 2025 13:22:52 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:12;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"bbPress: bbPress 2.6.12 is out!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://bbpress.org/?p=243415\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://bbpress.org/blog/2025/02/bbpress-2-6-12-is-out/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1535:\"<p>bbPress 2.6.12 is a <strong>minor</strong> release that fixes <em>1 security issue</em> and <a href=\"https://bbpress.trac.wordpress.org/query?status=closed&milestone=2.6.12\">1 small bug</a>.</p>\n\n\n\n<p>The security issue was responsibly disclosed via the <a href=\"https://hackerone.com/wordpress\">WordPress HackerOne bounty program</a>. It does not appear to be actively exploited, and specifically targets: single-site WordPress installations, newer than 5.3.0, with the &#8220;Membership&#8221; setting set to &#8220;Anyone can register&#8221;, and with bbPress active.</p>\n\n\n\n<p><em>(Even if that isn&#8217;t you, you should still update bbPress to 2.6.12 anyways!)</em></p>\n\n\n\n<p>The minor bug was a regression to the search component introduced in 2.6.11, causing search results to not be as accurate as everyone deserves for them to be. <img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f575.png\" alt=\"🕵\" class=\"wp-smiley\" /></p>\n\n\n\n<p>Both of these fixes are already merged into the 2.7 development branch.</p>\n\n\n\n<p>Thank you to <a href=\"https://profiles.wordpress.org/gdragon/\"></a><a href=\"https://bbpress.trac.wordpress.org/query?status=!closed&reporter=GDragoN\">GDragoN</a> and mungah (via HackerOne) for your help fixing bugs, and <a href=\"https://bbpress.org/forums/profile/robin-w/\">Robin W</a> for keeping the bbPress.org Forums squeaky clean and well-supported! I really appreciate all of y&#8217;all! <img src=\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f41d.png\" alt=\"🐝\" class=\"wp-smiley\" /></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 26 Feb 2025 19:40:24 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"John James Jacoby\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:13;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"WPTavern: #158 – John Overall on How Podcasting Shaped His WordPress Journey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=187567\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://wptavern.com/podcast/158-john-overall-on-how-podcasting-shaped-his-wordpress-journey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:48337:\"Transcript<div>\n<p>[00:00:00] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, how podcasting shaped our guests WordPress journey.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there.</p>\n\n\n\n<p>[00:01:11] <strong>Nathan Wrigley:</strong> So on the podcast today, we have John Overall. John is a veteran in the WordPress podcasting world, bringing over 16 years of experience with the WP Plugins A to Z show. He&#8217;s an early adopter of WordPress, and has seen the platform evolve and grow, and has built a wealth of knowledge around plugins, which he thinks have been pivotal to WordPress&#8217;s versatility.</p>\n\n\n\n<p>John shares his journey into the world of podcasting, initially using it as a tool to grow his business, and expand his expertise within the WordPress ecosystem. He gets into how the podcast landscape has shifted from its early days to the present, with technological advances making it easier than ever to produce and distribute shows.</p>\n\n\n\n<p>We talk about the evolution of WordPress plugins, how they have shaped the WordPress platform over the years, and John&#8217;s unique approach to managing and understanding these powerful tools, making a podcast to help him better understand what each plugin does.</p>\n\n\n\n<p>John also shares stories about his interactions with his audience, and how the podcast has forged connections that might not be the norm for client relationships.</p>\n\n\n\n<p>We move into the ever changing WordPress environment, and John shares predictions and insights about the platform&#8217;s future, and how he&#8217;s using podcasting as a medium to continually learn and adapt, which in turn benefits his audience.</p>\n\n\n\n<p>Something new for John is how he&#8217;s involving his family in his podcasting journey. His daughter has breathed new life and perspectives into the show, hoping to appeal to a younger generation while retaining his loyal audience.</p>\n\n\n\n<p>If you&#8217;re passionate about WordPress, podcasting, or just interested in understanding a holistic approach to long-term content creation and audience engagement, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you John Overall.</p>\n\n\n\n<p>I am joined on the podcast by John Overall, how are you doing?</p>\n\n\n\n<p>[00:03:20] <strong>John Overall:</strong> I am doing fantastic, thanks Nathan. I appreciate being on your show.</p>\n\n\n\n<p>[00:03:24] <strong>Nathan Wrigley:</strong> I am really pleased to have John. I want to call you Jonathan. Is there a time when you were a Jonathan or have I just misremembered?</p>\n\n\n\n<p>[00:03:31] <strong>John Overall:</strong> No, no, I&#8217;ve been called Jonathan, Johnny, Johnny Boy. I answer to all kinds of names. My mom actually calls me Alan because she refuses to call me John.</p>\n\n\n\n<p>[00:03:40] <strong>Nathan Wrigley:</strong> Well, it&#8217;s an absolute pleasure having you on the podcast today.</p>\n\n\n\n<p>Very frequently when I interview people, people tell me that they&#8217;ve listened to my podcast and I find that really, I get quite emotional when people do that, I think that&#8217;s lovely. But the tables are turned, because today I&#8217;m here to say that I have listened to Jonathan&#8217;s podcast many, many times in the past.</p>\n\n\n\n<p>And I was just saying that there was a period of time in my life when my children went to music lessons. And I used to accompany them to those music lessons, and I had to sit in the, if you call it like a waiting room, basically. Every week I would sit there faithfully listening to your plugin podcast, you know, it was the, we call it A to Z, but you call it A to Z. And I would listen to you talking about plugins, and giving them ratings and what have you with your co-host. And so this is a bit of a stars in my eyes moment. I&#8217;m so pleased to have you on the podcast.</p>\n\n\n\n<p>[00:04:31] <strong>John Overall:</strong> Well, I appreciate that. And yeah, the WP Plugins A to Z, and we do call it Z here in Canada. But when I had my American co-host in the beginning years, he called it Z. So we used to argue with it. And then we actually have someone, our intro, one of my listeners, he recorded it, and we have a minor intro that says, it&#8217;s WP Plugins, A to Z, not Z. It&#8217;s still something we use. It was generated years ago by one of the listeners. But yeah, it&#8217;s been a longstanding show. It&#8217;s been around for over 16 years now.</p>\n\n\n\n<p>[00:05:00] <strong>Nathan Wrigley:</strong> So I really didn&#8217;t know that podcasts were a thing. And podcasts came into my life at the moment when mobile phones had apps that could do that. I didn&#8217;t listen to them on desktop or anything like that. And it was always for me, a bit of dead time. I wouldn&#8217;t listen to them in the car or anything like that. I would always listen to them in a moment where I was sat in a chair and had nothing else to pay attention to. And I just found them immediately really, really important in my life.</p>\n\n\n\n<p>And then I found WordPress. And then quickly found a bunch of podcasts which I listened to, and yours was the one that somehow settled in my brain as the, I&#8217;m going to music now, I&#8217;m going to sit for half an hour and consume the podcast.</p>\n\n\n\n<p>And really, without listening to podcasts like yours, my life would&#8217;ve been very different, I think. Because it occurred to me that, as I was listening to you and your co-host talk, I got a sense of, well, you&#8217;re not a media personality. You are not somebody who is sitting in some sort of CNN type studio producing content. You are a guy that does the kind of job that I do. And I got a real sense of, gosh, maybe this is something that I could explore at some point. And there we go, and the rest is history. That&#8217;s now all I&#8217;ve done for many years.</p>\n\n\n\n<p>[00:06:07] <strong>John Overall:</strong> Well I will gladly take the credit for expanding podcasting. I&#8217;ve enjoyed podcasting since the beginning. I discovered it as I graduated from my applied communication program at college, which led me into the internet. And it was shortly after that that we saw the rise of it. And of course, Adam Curry from the No Agenda Show, who is known as the Pod Father, he created podcasting as it stands today with the RSS feeds.</p>\n\n\n\n<p>And he&#8217;s even ensured that it&#8217;s going to stay a free and open source platform due to the now existing podcasting index. Which is where everybody gets that in their newfangled apps. Like I quit using the apps from the Apple store for my podcast. I use the newer apps, because they do a much better job and they go into the podcast and index for everything.</p>\n\n\n\n<p>So, yeah, it&#8217;s really great. And the nice thing is, what it did was allowed me, with WordPress in particular, was to expand my knowledge. Because I used it to build my knowledge. I saw WordPress and what it was doing with the plugins. Because in the beginning, WordPress was great for a blogging platform. I started using it probably about version two, so they were like two, maybe two and a half years old when I discovered WordPress.</p>\n\n\n\n<p>I&#8217;d seen it once before when it first came out, and one of my clients put it on my server and I almost banned it from my server because its use of resources was ridiculous. It was literally crashing one of my servers. But I ended up working with it, and it kept getting better and better and better. And then when they introduced the plugins to it, to expand it into a full CMS, I went, oh dear God, this is going to be huge.</p>\n\n\n\n<p>And I&#8217;ve watched it as it climbed from like, I went back recently to look at my first episodes. My first episode there was less than 9,000 plugins available for WordPress. I watched it grow and grow and grow and grow. And now there&#8217;s over, hundreds of thousands of plugins. The WordPress repository has only 50,000. At one point they had 90,000, so they&#8217;ve cleaned out a big mess, it has expanded it, and it&#8217;s going to take, you know, WordPress is going into, it&#8217;s in a changing mode right now.</p>\n\n\n\n<p>WordPress is in a massive flux right now, with all the things that have occurred in the last six months. But many people have been panicking, oh my God, It&#8217;s going to go away. It&#8217;s like, no, it&#8217;s not going anywhere. It&#8217;s going to change, and a lot of things are going to be different, but there&#8217;s too many people in the world making a living, depending upon their daily bread, their monthly rents, having WordPress fully functioning. And there&#8217;s companies that are as big as Automattic, if not bigger, that are using WordPress.</p>\n\n\n\n<p>I was reading an article yesterday of the top 12 websites built in WordPress. We&#8217;re talking NASA, The Times magazine, well, we know whitehouse.gov is using it. And you look at them and some of them are just insanely developed. And if it wasn&#8217;t for the plugin capability of WordPress, it wouldn&#8217;t be possible.</p>\n\n\n\n<p>[00:08:52] <strong>Nathan Wrigley:</strong> When you look back over all those years, so rewind until, let&#8217;s say the month, the year before you began your podcast journey, what was the thing that kicked you into doing podcasting? Was it just like a bit of serendipity? Did you know that you wanted to create audio content or was it just a bit of an accident?</p>\n\n\n\n<p>[00:09:09] <strong>John Overall:</strong> It was a bit of everything. What it really was, was I was just starting, I had just sold my computer store, so I was working off of money from selling a successful sale of a computer store I had for several years. Because I sold out the computer industry just before it went full mobile and impossible to really make a living with a computer store. And I was going back to the internet and developing websites and I was exploring things.</p>\n\n\n\n<p>I looked at Drupal, Joomla and WordPress, trying to figure out what would be the best CMS system so I wouldn&#8217;t have to write PHP code, and CSS by hand anymore, or at least minimise it. And I needed a way to reach people. And one of the ways, podcasts was just starting to pick up at that time, that was somewhere around 2010, 2011, right around there. And it was just starting to pick up, and I realised, wait a minute, people are listening to the podcast. I can start putting out a podcast and I can focus. And I looked at WordPress and I realised, you know, what would be the best component to focus on in WordPress?</p>\n\n\n\n<p>And so I chose plugins. And I went, okay, well I needed a domain. I went, WP Plugins, well, A to Z. And I had this really crazy idea at the beginning, because there was so few plugins, I was going to cover WordPress plugins, literally from A to Z. My first 20 episodes was A, B, C, D plugins starting with those letters. I got that far into it and I went, okay, this ain&#8217;t going to work, there&#8217;s no way.</p>\n\n\n\n<p>And people were adding them at a continuous rate every week. And I went, okay, this isn&#8217;t going to work, but it still constitutes, the name constituted everything. So I just started diving into what I thought was the best plugins, or if I used the plugin and I thought wasn&#8217;t very good, it was a way to warn people, please, avoid this plugin. Don&#8217;t make my mistake.</p>\n\n\n\n<p>So it was all of those things. So it was a little bit of serendipity, but what I was more after was growing my business. And it literally did grow my business for several years. I would suddenly get a call, or an email from people, because I put my email and everything into the shows. I would get emails from listeners saying, hey, I&#8217;ve been listening to your show for several months and I&#8217;m having this WordPress problem, and you talked about it. Can you fix it? And I said, well, hold on, let&#8217;s see what we can do.</p>\n\n\n\n<p>And so I still have six or seven clients from those early years, that have been clients ever since they came to me. And they came to me because, when people listen to you on podcasts they begin to trust you. They start to feel like they know who you are, because they&#8217;ve been listening to you. You&#8217;re a friend, you&#8217;re not a stranger. And because of that, what happens, I had people, they would contact me and I asked them for, I&#8217;m really cautious about what information I get from my clients to access their stuff, their hosting or whatever. And I get people and I ask them for this, and all of a sudden they&#8217;ve given me all of their keys to their castle. And they have no idea who I am. They don&#8217;t know if I&#8217;m trustworthy of that, but I&#8217;ve built that trust by the way they&#8217;ve heard me talk over the however period of time, months or years they&#8217;ve listened to my show.</p>\n\n\n\n<p>[00:11:55] <strong>Nathan Wrigley:</strong> It is interesting because from your perspective, you haven&#8217;t given out any metric which might be a measure of trust, but you have. You really have. I mean, giving that much time and putting out your thoughts, and speaking like you speak, and talking like you talk, and the language that you use, and the way that you present yourself, it does lend trust.</p>\n\n\n\n<p>And it is very, very similar with the podcasts that I listen to, dozens that I listen to each week. And I really do get a feeling that I know these people. I never thought of using a podcast as a marketing tool to be honest. But I do remember the sort of bits that you would drop in, and I thought, yeah, that was kind of interesting.</p>\n\n\n\n<p>Yeah, perfect, it ended up creating new business, not just a bit of fun that you had to crowbar into each week.</p>\n\n\n\n<p>[00:12:38] <strong>John Overall:</strong> It literally helped build my business, and it made it successful to sustain me for many years. And that&#8217;s what I&#8217;ve enjoyed. That&#8217;s part of what I&#8217;ve enjoyed about it.</p>\n\n\n\n<p>The other is, I got to meet lots of people virtually, all over the globe. In addition to the, well, we&#8217;re going to do episode 642 next week, and in addition to those episodes for just the WP plugins, I did interview shows, which were a separate episode. And I&#8217;ve done over 150 of those over the years.</p>\n\n\n\n<p>Plus I&#8217;ve also had three or four other podcasts, I kept thinking I was going to start different podcasts for different things, and I&#8217;d get maybe 20, 30, 100, 200 episodes into them, and then that&#8217;s like, okay, I don&#8217;t have time for these ones anymore, and they just fall by the wayside. In total I&#8217;ve probably got 2000 episodes of podcasts behind me for various podcasts.</p>\n\n\n\n<p>[00:13:23] <strong>Nathan Wrigley:</strong> You really are a veteran of this industry. How has it changed? Just for those of us who are podcasting nowadays, it&#8217;s so simple. There&#8217;s a tool for everything. There&#8217;s a SaaS platform for everything. You can pay your monthly subscription, and it&#8217;ll more or less podcast for you really. But back in the day, when I started there were definite hurdles, but you were many, many years before me. So I&#8217;m imagining there was lots of hurdles to overcome just to get the thing out there.</p>\n\n\n\n<p>[00:13:49] <strong>John Overall:</strong> In the beginning it was really hard, especially if you had a host, a co-host. It&#8217;s like we didn&#8217;t have the easy software like we&#8217;re using right now for recording back and forth. Even now, I don&#8217;t use this software for doing mine. I use Microsoft Teams for recording with my co-host. But in the beginning we had, oh, what the heck was it called?</p>\n\n\n\n<p>[00:14:08] <strong>Nathan Wrigley:</strong> I&#8217;ll tell you what I used at the beginning and this will kind of date me. I used Skype.</p>\n\n\n\n<p>[00:14:13] <strong>John Overall:</strong> That&#8217;s it.</p>\n\n\n\n<p>[00:14:13] <strong>Nathan Wrigley:</strong> That was it.</p>\n\n\n\n<p>[00:14:14] <strong>John Overall:</strong> That was it? Skype? I was trying to remember what it was. It still loads on my computer when I reboot my computer and I have to shut it off because I just haven&#8217;t got around to, well, I haven&#8217;t rebuilt my computer for almost 10 years. I&#8217;m getting a new one this next year, because my computer&#8217;s finally ending its life.</p>\n\n\n\n<p>But yeah, Skype. And the other thing was, is we didn&#8217;t have the easy ways to clean up the audio feed that we have now. You get those high pitch wines, or bad cable, or background noise, or whatever, or even the mismatched audio levels. You had to actually go in and kind of edit that a little bit to get your audio as clean as possible.</p>\n\n\n\n<p>Because the biggest thing from the beginning I knew is, it doesn&#8217;t really matter what you&#8217;re talking about, if the audio&#8217;s not clean, people will stop listening. If the audio&#8217;s got annoying noises or something, or they can&#8217;t quite hear, or one host is suddenly blaring in the air and the other host is like a mouse talking in the other ear, they go, oh, I can&#8217;t listen to this. And they won&#8217;t listen to you.</p>\n\n\n\n<p>[00:15:09] <strong>Nathan Wrigley:</strong> Do you know, it&#8217;s really interesting because somebody warned me of this right at the beginning of my podcast journey, and they framed it even more than that. They said that if you&#8217;re watching a video and the quality of the video is poor, you&#8217;ll forgive that. But you&#8217;ll never forgive bad audio. You just can&#8217;t watch something on, let&#8217;s say, YouTube or a film or whatever if the audio is crackly or distorted. There&#8217;s just nothing, you know, unless you can lip read, there&#8217;s nothing coming at you that&#8217;s useful.</p>\n\n\n\n<p>And I remember taking that to heart and thinking, okay, that&#8217;s important. But then being frustrated by the technology that, just things like Skype couldn&#8217;t keep up. There&#8217;d be dropouts in everything, and so editing was a nightmare.</p>\n\n\n\n<p>[00:15:48] <strong>John Overall:</strong> Yes, it was. And although pretty much all my shows are live to tape, I discovered a program that&#8217;s called Level Later. And it&#8217;s a very old program, but what it does is you can take any audio file with multiple levels in it, you throw it into this, it runs it through some passes, some computer magic, and it comes out and all the levels are perfect in it. And I&#8217;ve been using Level Later for years now, because no matter how hard I try, I can never get the levels perfect when I&#8217;m recording it between two hosts. Because I&#8217;m not using intermediate software that&#8217;s doing it for me. I record mine straight to OBS.</p>\n\n\n\n<p>[00:16:22] <strong>Nathan Wrigley:</strong> Yeah, if you are thinking about getting into the podcasting world, and we can decide whether or not that&#8217;s useful these days given the dearth of podcasts. But if you are, honestly, it&#8217;s so straightforward now. I&#8217;m using, currently, an app called SquadCast, but there&#8217;s a whole bunch of rivals out there in the marketplace. There&#8217;s things like Riverside.FM and many, many others.</p>\n\n\n\n<p>And they allow you to record through a browser, and in this case, John&#8217;s track and my track will be isolated, I&#8217;ll download them both. And so that never happened. Before it was just one track that you had to, if your audio is mucky, then so was mine. There was no way of separating those two.</p>\n\n\n\n<p>But now yours will come separately, mine will come separately, and if I&#8217;ve got 10 guests, they&#8217;ll all be separate. And then I throw them into, similar to you, I throw them into an app which basically cleans things up and automatically levels things. And then will create transcripts, and it&#8217;s just miraculous. It&#8217;s so, so straightforward.</p>\n\n\n\n<p>[00:17:13] <strong>John Overall:</strong> It&#8217;s gotten really good. I&#8217;m, re-embracing all of that stuff. For the last four years, I&#8217;d taken my business down to the minimal levels of what I had to put into it, and I focused on my farmstead that I have, my urban farmstead. And in this last year I realised I needed to get back to my roots, and my WordPress and all of my other work. And so this last year we&#8217;ve been rebuilding everything.</p>\n\n\n\n<p>And the WP Plugin show, it went off the rails for a little while. I got a little political for a little while and lost a large chunk of my audience, and a lot of them are coming back now because I&#8217;ve got it back to what it was, the show it was before. It is allowing everything, and also I&#8217;ve got a new co-host in there, my daughter, been training in my business for the last five years to take over this business as I get ready for retirement time.</p>\n\n\n\n<p>She&#8217;s become my co-host on there. In fact, she&#8217;s more of the host than I am now. She does more of the talking and more of the direction of the show each week. Which is kind of interesting. It makes for a more interesting show, having a different viewpoint on it than mine. Because I think I went, when Marcus left the show back in 2016 or 17, and I did like four years of just me on the show. And it&#8217;s really hard to be a single host on a show week after week after week.</p>\n\n\n\n<p>[00:18:27] <strong>Nathan Wrigley:</strong> I feel your pain.</p>\n\n\n\n<p>[00:18:28] <strong>John Overall:</strong> That&#8217;s why you need guests or you need to have a co-host to help keep some life in it. Anyone who tries to do a podcast, like podcasts nowadays. Yeah, anyone can do them and, yes, there is a dearth of them, but the problem is, if you go look at those podcasts, about 80% of them never make it past episode 30.</p>\n\n\n\n<p>[00:18:45] <strong>Nathan Wrigley:</strong> Or even, I mean, it&#8217;s probably like 50% past episode one in all honesty.</p>\n\n\n\n<p>[00:18:50] <strong>John Overall:</strong> Yeah that too. They find out, wait a minute, this is a lot of work, and it&#8217;s really hard. It&#8217;s usually the ones that try to do it by themselves and they&#8217;ve got the momentum for the first 10, 15 episodes. After that, you&#8217;ve got to keep pushing yourself.</p>\n\n\n\n<p>[00:19:02] <strong>Nathan Wrigley:</strong> Yeah, there&#8217;s a grind, isn&#8217;t there? And although we&#8217;ve just made the case that making a podcast is straightforward, from a technological point of view, it&#8217;s easier than ever. But the grind hasn&#8217;t gone away. And in fact, new grind has been added in.</p>\n\n\n\n<p>So when you began, and when I began, social media was a bit of a thing, but not really. It wasn&#8217;t kind of an essential component. But now it&#8217;s almost like the only distribution mechanism, outside of RSS, and perhaps a WordPress website.</p>\n\n\n\n<p>All of those pieces have kind of got bundled in. So you have to make sure to promote it, and cross-promote it, and create, I don&#8217;t know, alternative, different snippets of it that go on this platform and that platform. So there&#8217;s a whole load of other things.</p>\n\n\n\n<p>It isn&#8217;t something that, unless you&#8217;ve got a real passion for it, it&#8217;s something that, like you said, episode 30 is probably going to be where you get and give in because you start in New Year, brand new, New Year&#8217;s resolution. January, I&#8217;m going to do a podcast, and you keep going for a little while. And I was telling you that there are very few things in my life where I&#8217;ve had the capacity to stick at it, but podcasting for some reason has worked for me. I guess I just like listening to my own voice.</p>\n\n\n\n<p>[00:20:05] <strong>John Overall:</strong> There&#8217;s that aspect too, listening to your own voice. Sometimes I listen to myself and I go, really? That&#8217;s me? You don&#8217;t get used to that. No matter all these years, I still can&#8217;t get used to my voice.</p>\n\n\n\n<p>But the other thing is, for some people, a lot of people use it to help improve their knowledge in their particular area they&#8217;re podcasting about.</p>\n\n\n\n<p>I like history podcasts from time to time. And those ones there, it means it&#8217;s a serious history buff doing a podcast about something he&#8217;s excited about. And what he&#8217;s getting a chance to do is share to the world what he&#8217;s doing.</p>\n\n\n\n<p>The same I do with WordPress, I share things to everybody about what is in the WordPress world and what&#8217;s changing. And now our show has moved in a different direction. We dropped down from the number of plugins we do each week. We have more discussion about things we see happening. There&#8217;s new segments coming into the show that&#8217;ll be talking about, here&#8217;s a problem in WordPress we found, how we solved it, coming from my daughter&#8217;s perspective, who, she&#8217;s five years into this, so she&#8217;s relatively new and everything. It&#8217;s like everything&#8217;s brand new to her. A lot of it&#8217;s all, oh yeah, it&#8217;s just CSS. I don&#8217;t understand that Dad. And I was like, oh yeah, you&#8217;re kind of new at this. I have to explain things.</p>\n\n\n\n<p>So when I&#8217;ve discovered problems, there&#8217;s problems I can solve in like 20 minutes and it takes her five hours because she doesn&#8217;t know where to go to see the problem. These are what I&#8217;m starting to bring back to the show. Stuff that used to be in the show and it had gotten lost along the way. And it&#8217;s also we&#8217;re talking about what we see changing in the WordPress environment, and how we see this environment evolving over the next couple years.</p>\n\n\n\n<p>We did a show, our Christmas and New Year&#8217;s shows were prerecorded. We do prerecorded shows usually about that time, so we can spend time with the family and not worry about the show. But we&#8217;d made predictions of what was coming in the New Year that hadn&#8217;t yet come to pass. By the time we did our first show, a week and a half ago, by the time we did our first show for the New Year, we had already had two or three successful predictions of what was changing in WordPress.</p>\n\n\n\n<p>We&#8217;re both starting to see this, which is exciting in the fact that, oh, okay, this sort of event is going to happen in WordPress and this is where it&#8217;s going to go. With all the doom and gloom, as I mentioned, the doom and gloom as I see, like I follow the forums over at the Reddits, and Twitters, and all over the place because I get our news from everywhere to keep up. And I see a lot of people, doom and gloom of people abandoning.</p>\n\n\n\n<p>I tried abandoning WordPress at the introduction of Gutenberg. I even took my show towards ClassicPress. And that happened for about two years. And then I realised, unfortunately, ClassicPress didn&#8217;t have a community momentum behind it, and WordPress kept going. Even though I currently build in WordPress, I don&#8217;t use Gutenberg, because no matter how many times I try to wrap my head around it, I can&#8217;t get my brain to think that way. And so I use Elementor for all my builds. And it allows me to continue using the Classic Editor.</p>\n\n\n\n<p>But that sort of thing is going to continue. They were going to supposedly stop supporting the Classic Editor, but unfortunately it&#8217;s not happening, because a good 50% of the WordPress community still uses the Classic Editor, and a page builder of some sort. Versus 50% that are using Gutenberg. And they can live together. It took me a while to realise that they can live together. You just have to work with it.</p>\n\n\n\n<p>I have a couple of clients who use Gutenberg. I can sort of muck my way through it if I really work at it. But it&#8217;s going to continue, and these things are going to keep changing and evolving. The WordPress plugins, I&#8217;ve seen the developers creating some amazing developments. When we just launched the new website for our business, we actually have a whole WP Pro A to Z lineup, WP Plugins, WP Pro A to Z.</p>\n\n\n\n<p>When we launched our new site, I found a plugin I didn&#8217;t know existed, which will be coming in one of my shows, upcoming. If you need a booking plugin and you use Gravity Forms, somebody wrote a full blown addition to Gravity Forms for a booking plugin. So you don&#8217;t have to go spend money on another third party service or a service as a software, SaaS service where you&#8217;re putting out money. You pay for this one plugin, integrate it into Gravity Forms and you get everything. And now it&#8217;s all in one form and you still control your data.</p>\n\n\n\n<p>[00:24:07] <strong>Nathan Wrigley:</strong> I really like the idea that you had of having that kind of theme running through, because in any of the podcasts I do, basically each episode is atomised, you know, it&#8217;s just an episode and then you listen to a different one, and there&#8217;s no real connection necessarily between the episodes. And I really like the idea of having a thread which runs through.</p>\n\n\n\n<p>But also, I am really curious about plugins in particular, and I would love to have the excuse to play with them. Because then it would be, air quotes, then it would be work suddenly. The excuse of, what are you doing? I&#8217;m doing work. I&#8217;m playing with a plugin.</p>\n\n\n\n<p>[00:24:39] <strong>John Overall:</strong> Play with a plugin, figuring it out, throw it on one of my dozens of domains that I&#8217;m doing nothing with, that collect all kinds of stuff.</p>\n\n\n\n<p>No, the other joy is, as you mentioned with plugins, is of course, because once developers rediscover us, and the way we review stuff, and we give honest reviews, we tell them, truthfully what we find wrong and what we don&#8217;t. We give a good, honest rating. It&#8217;s very seldom we&#8217;ll give a rating as low as a two, but it has happened in the past.</p>\n\n\n\n<p>We don&#8217;t automatically like give it a five, it has to be worthy of a five. Most of them fall between three and four, which is where most of them are anyway.</p>\n\n\n\n<p>But the other joy is, is I get developers, they got a premium plugin and they go, hey, you want to check it out and I say, yeah, give me your premium plugin and a license, all give it a review.</p>\n\n\n\n<p>So I get to play with premium plugins without having to spend the money on them, which is a joy. But it also allows people to find out what it might do. And the other thing that&#8217;s coming again, I used to have training videos, create training videos on how to use plugins. In fact, my training videos on my YouTube channel, some of them are still some of my highest rated plugins.</p>\n\n\n\n<p>[00:25:38] <strong>Nathan Wrigley:</strong> I feel that I was really lucky being in the WordPress community, then discovering podcasting. Because I feel like all the pieces of the jigsaw, which go into making a podcast, are easily handled with WordPress. And so that was just a nice bit of serendipity. If you understand how to put a website up, well, that&#8217;s one thing you kind of really do need if you&#8217;re going to have a podcast.</p>\n\n\n\n<p>And there&#8217;s plugins which will handle the RSS feed. There&#8217;s plugins which will handle the contact forms. There&#8217;s plugins which will handle the display of your website if you&#8217;re not using Core. And so I felt that talking about WordPress, and having the capacity to use WordPress was a real boon for me. Just made the whole thing much more straightforward. But like you&#8217;re describing about your daughter, not the same for everybody.</p>\n\n\n\n<p>[00:26:21] <strong>John Overall:</strong> Yeah, well, one of the interesting things about, when you mentioned a plugin for this and a plugin for that, you remember the early days of the Apple advertising, There&#8217;s an app for that.</p>\n\n\n\n<p>[00:26:29] <strong>Nathan Wrigley:</strong> For the iPhone, yeah.</p>\n\n\n\n<p>[00:26:30] <strong>John Overall:</strong> We used to say for the longest time, well, there&#8217;s a plugin for that.</p>\n\n\n\n<p>[00:26:32] <strong>Nathan Wrigley:</strong> Yeah. And there was.</p>\n\n\n\n<p>[00:26:34] <strong>John Overall:</strong> There literally was, and there still is. And if you don&#8217;t think there is, it&#8217;s easy enough to build. It&#8217;s like, I&#8217;ve actually gone so far, in the last couple of years, to pay developers to create plugins for me. Sometime around the end of this year we&#8217;ll be introducing a plugin that has not been created yet for any of the things on WordPress. We&#8217;ve been working on something, and so that&#8217;s a little tidbit of what&#8217;s coming. As we get closer to the beta release, which is expected, the beta release is expected September, October of this year. Then we&#8217;ll be talking more and more in depth about this plugin.</p>\n\n\n\n<p>[00:27:07] <strong>Nathan Wrigley:</strong> Do you still intend to keep going with your podcast into the, basically into the future, forever? Do you have a sort of timeline, like when you get to, I don&#8217;t know, a thousand episodes of this particular podcast, that&#8217;ll be it?</p>\n\n\n\n<p>[00:27:18] <strong>John Overall:</strong> As long as the show has still got listeners, and some audience, and it still provides value for what we do, no. Because one of the biggest things, and even my daughters realised this. Because she has to do research for every episode, because a lot of people don&#8217;t realizse, okay, you do a podcast, oh, it&#8217;s about an hour long. They don&#8217;t realise that that hour long required three to four hours of research in preparation of your notes and everything for the show, plus whatever post-production, everything else. By the time you&#8217;re done, a one hour show is usually a five to seven hour investment of time.</p>\n\n\n\n<p>The thing is, when you&#8217;re doing that research, what it does is that increases your knowledge, because you&#8217;re looking at things you hadn&#8217;t looked at before, and it helps increase and input more knowledge into you, and expand your knowledge as an expert in the field. Many, many people started podcasts as a side hobby, and turned into experts in their field, because of their podcast. That&#8217;s what it forces you to do, is it forces you to become an expert in whatever field your podcast focuses on.</p>\n\n\n\n<p>[00:28:18] <strong>Nathan Wrigley:</strong> Did you ever get into creating podcast websites for people?</p>\n\n\n\n<p>[00:28:22] <strong>John Overall:</strong> No.</p>\n\n\n\n<p>[00:28:22] <strong>Nathan Wrigley:</strong> No, me neither. And there&#8217;s some part of me which regrets that, because I think that would&#8217;ve been a real good wheelhouse for me.</p>\n\n\n\n<p>[00:28:28] <strong>John Overall:</strong> It would&#8217;ve been, and it would&#8217;ve been except for, you would&#8217;ve been changing a lot, and the investment in time and the screenshots for it would be even higher than the investment in time I&#8217;ve got now.</p>\n\n\n\n<p>It was all about how much investment in time versus the return on that investment in time. It is how I&#8217;ve done it.</p>\n\n\n\n<p>I did training videos, and my training videos are still some of the highest viewed videos on YouTube, and they&#8217;re old and ancient now, and they&#8217;re out of date. And I even got a question from one of the training videos, what was it, a couple of months ago, somebody contacted me and asked me questions. I said, oh, dear God, I forgot I did that.</p>\n\n\n\n<p>And when I went and looked at it, I said, I&#8217;m sorry, it&#8217;s out of date. I haven&#8217;t used that plugin in four or five years now, so I don&#8217;t know. And this is the problem of it. And so I&#8217;m starting to create new ones, partly because I&#8217;m creating these training videos for my clients to be able to manage their sites. Because my job as a web designer is not to manage their website forever, but build them a website that they can do all their own content and not keep having me having to put the content in, because they don&#8217;t want to pay the fees for simple things like adding content.</p>\n\n\n\n<p>And so we build websites to do that, but they need instructions on how to do it. So we build nice, simple training videos that they can go look at and remind themselves how to do it. And so I&#8217;m actually starting to do that with the plugins again. And for plugins, in fact, one of my training videos for a plugin I did a few years ago, the plugin developer adopted that video right into their code as their training video for how to use the plugin. I do do very detailed, and something people told me was, I&#8217;m very good at translating geek to English.</p>\n\n\n\n<p>And that was the nice thing is, if you try to tell them how to do it in geek, and a lot of computer guys, they can&#8217;t translate geek to English.</p>\n\n\n\n<p>[00:30:09] <strong>Nathan Wrigley:</strong> Also you have this strange thing on an audio podcast where in many cases you&#8217;re trying to describe the functionality of something, which would be so much easier if you could just see it. So it does this, and the way it does this, oh, okay, and you have to try and explain it. And sometimes that involves saying, well, you have to tick this box over here, and then go over here, and do this, and this.</p>\n\n\n\n<p>And it really does make you stop and think, what&#8217;s the best way to describe this? What&#8217;s going to work? What&#8217;s not going to work? And I think you&#8217;re right, it does make you think around the problem. They say that if you can teach something, then you truly understand it. I think there&#8217;s a little bit of that in there.</p>\n\n\n\n<p>[00:30:42] <strong>John Overall:</strong> That was the other thing I did in the beginning of WordPress. I actually taught WordPress. I had courses here in Victoria where I live. I had night classes that people would sign up and come pay me money to teach them how to use WordPress. And I did those for about, all the way up until version four of WordPress when YouTube got flooded with tutorials and my courses became irrelevant. But for a few years, that was another way I expanded my knowledge was I taught it to people, because in preparation to teach it, I had to know what I was telling people.</p>\n\n\n\n<p>[00:31:10] <strong>Nathan Wrigley:</strong> You mentioned that there was a period of time where you fell out with podcasting or it fell out with you, or whatever it may be. You sort of dropped away from it. Did you find though, that when you came back, you mentioned that the audience is sort of still there? The curious thing for me is, I noticed this just the other day, a podcast that is in my podcast player that I have never listened to for years, and the reason I haven&#8217;t listened is because they just went away, but it&#8217;s still there.</p>\n\n\n\n<p>And then they came back. RSS is a bit brilliant like that. Because there&#8217;s no algorithm feeding it to you, there&#8217;s no algorithm like on YouTube saying, okay, now what about this. It jumped right to the top of my playlist. And I suddenly thought, gosh, I haven&#8217;t seen that one for a while. Click play, and the first words were, we&#8217;re back, we&#8217;ve had a couple of years off or whatever.</p>\n\n\n\n<p>I thought that was really cool. So I did wonder if your audience, by just mere fact of the way RSS readers work, and RSS feeds work with podcast players, if they&#8217;d stock with you, even though they didn&#8217;t know they were sticking with you.</p>\n\n\n\n<p>[00:32:05] <strong>John Overall:</strong> I&#8217;d say about one third of my audience, in truth, I never left it entirely. We would always put out a episode of WP Plugins A to Z. We would put out an episode, at worst it fell to an episode a month is what happened. It was never completely off the air. But the audience dropped down to, we&#8217;re about one third right now the audience we used to have.</p>\n\n\n\n<p>And a lot of them left me during my period of despair with the world, is lack of a better term. A lot of them left me during that period there. I chased a few of them away. Some of them I will earn back, some of them I won&#8217;t. Some of them have retired, I imagine, because what was interesting is my audience for the most part is as old or almost as old as me. And I&#8217;m pushing, you know, the upper echelons of fifties now. Because I&#8217;ve been doing this since my early forties. And some people, they&#8217;ve aged out.</p>\n\n\n\n<p>We&#8217;re actually, because my daughter is a millennial, she&#8217;s in her thirties now, we&#8217;re going after the people in her audience segment. We&#8217;re changing our audience focus. We&#8217;re no longer worried about the old time geeks, the ones that know what they&#8217;re doing. We want the younger people who don&#8217;t know where they&#8217;re going, what they&#8217;re doing, they&#8217;re looking for advice, they want to do these things.</p>\n\n\n\n<p>We&#8217;re working the audience to go after the younger generation, the millennials and the Zoomers, who are just now coming up into, okay, I need to build a business. What do I choose for building my website? Do I go with WordPress? Do I go with Shopify? Do I get Wix? Do I go crazy and go on a Drupal website? You know, it&#8217;s like, what are they going to do?</p>\n\n\n\n<p>And so we&#8217;re hoping that we can find these people that are hunting, and get them to look to us for the expertise and advice, and come see me. Like, I now have 25, actually 26 years now of experience in this industry. So I&#8217;ve just started offering consulting services for building a website. Because a lot of people don&#8217;t realise it&#8217;s like, you can dive into your website and you can spend, what&#8217;s your time worth? Is your time worth money, or is it not as valuable?</p>\n\n\n\n<p>So you can spend the next 70, 80 hours trying to figure things out. Or do you want to buy a few hours of my time and get some direction, and save yourself hours and hours of time, and know where you&#8217;re going with your website. Like, we&#8217;ve been fortunate enough to, in the last couple of years, build some very high frontend websites such as we rebuilt the website for the sierraclub.bc.ca, here in Western Canada.</p>\n\n\n\n<p>So we&#8217;ve had a few high-end websites like that we&#8217;ve built the last couple of years, to be able to showcase the kind of work and capabilities we have now. So it helps show that, yes, we have expertise in this. And I&#8217;m just going back and tying into all my years of knowledge now and bringing it back forward.</p>\n\n\n\n<p>[00:34:44] <strong>Nathan Wrigley:</strong> I think that&#8217;s a really credible thing to be able to show as well. You know, I&#8217;ve been doing a podcast for 15 odd years or something, it&#8217;s definitely a lot of credibility. But also I think it&#8217;s great that you&#8217;ve managed to sort of co-opt your daughter into it. So not only has that breathed a whole new generation of an audience into the podcast, but it&#8217;s also binding you to a family member, a close family member, and I think that&#8217;s lovely.</p>\n\n\n\n<p>[00:35:05] <strong>John Overall:</strong> Yeah, well, I&#8217;m also trying to co-op my granddaughters into it too.</p>\n\n\n\n<p>[00:35:08] <strong>Nathan Wrigley:</strong> Really a different generation.</p>\n\n\n\n<p>[00:35:10] <strong>John Overall:</strong> Neither one of my sons are much interested in technology, they&#8217;re so, so. But my oldest son&#8217;s become an electrician. My youngest son is looking at possibly going into trades as a welder. But my oldest son definitely is being an electrician, he starts as an apprentice as soon as he graduates.</p>\n\n\n\n<p>But it&#8217;s really good to bring in your next generations. If you have them, bring them in. If they&#8217;re excited in any way, find which component of your business they might be excited in, and put them into it. That&#8217;s one less person you have to worry about. And you can help ensure that maybe your business will last a couple of generations.</p>\n\n\n\n<p>[00:35:43] <strong>Nathan Wrigley:</strong> Well, Jonathan, unfortunately time has got the better of us. I really appreciate all of the content that you&#8217;ve put out there. I hope that it carries on and you&#8217;ll be able to make the new show with your daughter a real success. Where do people find you?</p>\n\n\n\n<p>[00:35:55] <strong>John Overall:</strong> You can find us online at two places, WP Plugins, A to Z, or Z for the Americans .com. And that&#8217;s where the show is hosted at. And all of our show notes are there. And you can also find us at wpproatoz.com. That&#8217;s our company website.</p>\n\n\n\n<p>[00:36:12] <strong>Nathan Wrigley:</strong> I will definitely put all of those links into the show notes. Jonathan Overall, thank you so much for chatting to me today. I really appreciate it.</p>\n\n\n\n<p>[00:36:19] <strong>John Overall:</strong> Thanks a lot, Nathan. It&#8217;s been a pleasure.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://wppluginsatoz.com/\">John Overall</a>.</p>\n\n\n\n<p>John is a veteran in the WordPress podcasting world, bringing over 16 years of experience with the WP Plugins A to Z show. He&#8217;s an early adopter of WordPress, and has seen the platform evolve and grow, and has built a wealth of knowledge around plugins, which he thinks have been pivotal to WordPress&#8217;s versatility.</p>\n\n\n\n<p>John shares his journey into the world of podcasting, initially using it as a tool to grow his business, and expand his expertise within the WordPress ecosystem. He gets into how the podcast landscape has shifted from its early days to the present, with technological advances making it easier than ever to produce and distribute shows.</p>\n\n\n\n<p>We talk about the evolution of WordPress plugins, how they have shaped the WordPress platform over the years, and John&#8217;s unique approach to managing and understanding these powerful tools, making a podcast to help him better understand what each plugin does.</p>\n\n\n\n<p>John also shares stories about his interactions with his audience, and how the podcast has forged connections that might not be the norm for client relationships.</p>\n\n\n\n<p>We move onto the ever-changing WordPress environment, and John shares predictions and insights about the platform&#8217;s future, and how he’s using podcasting as a medium to continually learn and adapt, which in turn benefits his audience.</p>\n\n\n\n<p>Something new for John is how he’s involving his family in his podcasting journey. His daughter has breathed new life, and perspectives, into the show, hoping to appeal to a younger generation while retaining his loyal audience.</p>\n\n\n\n<p>If you’re passionate about WordPress, podcasting, or just interested in understanding a holistic approach to long-term content creation and audience engagement, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://wppluginsatoz.com/\">WP Plugins AtoZ website</a></p>\n\n\n\n<p><a href=\"https://squadcast.fm/\"> SquadCast</a></p>\n\n\n\n<p><a href=\"https://riverside.fm/\"> Riverside.FM</a></p>\n\n\n\n<p><a href=\"https://www.classicpress.net/\">ClassicPress</a></p>\n\n\n\n<p><a href=\"https://elementor.com/\">Elementor</a></p>\n\n\n\n<p><a href=\"https://wpproatoz.com/\">WP Pro A to Z website</a></p>\n\n\n\n<p><a href=\"https://www.gravityforms.com/\">Gravity Forms</a></p>\n\n\n\n<p><a href=\"https://sierraclub.bc.ca/\">Sierra Club BC website</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 26 Feb 2025 15:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:14;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:114:\"Do The Woo Community: From Design to Deployment: Why Figma and Design Systems Are Essential for WordPress Projects\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=90664\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:117:\"https://dothewoo.io/blog/from-design-to-deployment-why-figma-and-design-systems-are-essential-for-wordpress-projects/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:227:\"Using Figma and design systems streamlines WordPress workflows, ensuring precision, consistency, and efficiency. Learn how structured design approaches empower developers and designers to create scalable, high-quality websites.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 26 Feb 2025 10:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Ash Shaw\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:15;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"Do The Woo Community: Insights and Innovations in WooCommerce: Embracing the Future\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=89390\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"https://dothewoo.io/blog/insights-and-innovations-in-woocommerce-embracing-the-future/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:167:\"Learn about WooCommerce\'s growth through community engagement, builder tools, core features, and the \"default to public\" philosophy for transparency and collaboration.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 25 Feb 2025 10:44:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:16;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"WordPress.org blog: Shaping Tomorrow at WordCamp Asia 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18515\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://wordpress.org/news/2025/02/shaping-tomorrow-at-wordcamp-asia-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:14237:\"<img width=\"1024\" height=\"512\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1.jpg?resize=1024%2C512&ssl=1\" alt=\"WordCamp Asia 2025 attendees gathered for a group photo\" class=\"wp-image-18521\" />\n\n\n\n<p>Over 1,400 attendees from 71 countries gathered at the Philippine International Convention Center in Manila, and nearly 15,000 more joined online, for WordCamp Asia 2025.</p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<blockquote><p>It&#8217;s the people. It&#8217;s the friendships and the stories.</p><cite>Matt Mullenweg, WordPress Cofounder</cite></blockquote>\n</div>\n\n\n\n<p>The flagship WordPress event started with a dedicated Contributor Day, followed by two days of engaging talks, panels, hands-on workshops, and networking. Notable guests included WordPress Cofounder <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a> and Gutenberg Lead Architect <a href=\"https://profiles.wordpress.org/matveb/\">Matías Ventura</a>, who were joined by a diverse lineup of speakers and panelists.</p>\n\n\n\n<p>Throughout the event, the sponsor hall buzzed with activity as companies from across the WordPress ecosystem showcased their latest products, engaged with attendees, and offered live demos and giveaways.&nbsp;Each day, attendees refueled with diverse food offerings featuring Filipino favorites, turning meals into a prime networking opportunity where new connections were made and ideas were exchanged.</p>\n\n\n\n<h2 class=\"wp-block-heading\">New Ways to Engage</h2>\n\n\n\n<p>This year’s event introduced several new programs to the schedule:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solutions Spotlight</strong>—a series of dynamic 10-minute lightning talks that gave an inside look at innovative products, cutting-edge strategies, and real-world solutions from top-tier sponsors, all designed to help attendees succeed in the WordPress ecosystem. These fast-paced sessions offered a unique opportunity to discover how leading brands are solving challenges, empowering users, and shaping the future of WordPress.</li>\n\n\n\n<li><strong>YouthCamp</strong>, a dedicated event for kids and teens ages 8-17, offered a full day of free, hands-on sessions designed to spark creativity and introduce the world of WordPress and open source. Through interactive workshops covering web basics, design, and development, participants gained practical skills while exploring the power of building online.&nbsp;</li>\n\n\n\n<li>The new <strong>Career and Social Corners</strong> enhanced networking, fostered meaningful connections, and created new opportunities for those within the WordPress community. Career Corner was the go-to space for attendees exploring career opportunities, connecting with sponsors, and discovering exciting new roles. Meanwhile, Social Corner offered a relaxed, lounge-style environment where attendees could engage in informal discussions over refreshments.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Contributor Day</h2>\n\n\n\n<p>WordCamp Asia kicked off with an incredible Contributor Day, bringing together almost 800 contributors, many of them new, to collaborate, share knowledge, and give back to WordPress. With 37 dedicated table leads and 16 experts from the Human Library guiding the way, participants of all experience levels engaged in meaningful discussions, tackled important tasks, and made a lasting impact on the WordPress project.</p>\n\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1834.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18526\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1914.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18537\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1989.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18527\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1926.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18524\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18530\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18525\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18528\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18534\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18531\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18536\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n\n<p>Key contributions included resolving a critical media bug, advancing vertical text editing in Gutenberg, and refining the editing experience with dozens of issue closures. Performance optimizations and accessibility improvements abounded, joined by seven fresh patterns, and over 4,000 newly translated strings.</p>\n\n\n\n<p>New tools and workflows were explored to enhance testing and development. The day also saw meaningful conversations between hosting providers and users, improvements to event organizing processes, and hands-on training.</p>\n\n\n\n<p>With innovative ideas, new faces, and significant progress across multiple areas, Contributor Day reinforced the spirit of open source collaboration that drives WordPress forward.</p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future is WordPress</h2>\n\n\n\n<p>On the first full conference day, attendees gathered to celebrate the power of open source collaboration and innovation. Opening remarks from global and local event leads reflected on the incredible journey of WordCamp Asia, tracing its roots back to the first Southeast Asian WordCamp in Manila in 2008. This full-circle moment underscored how the WordPress community has flourished over the years, driven by shared knowledge and a commitment to an open web. The excitement continued with a highly anticipated opening keynote from Matías Ventura, who shared insights into the future of Gutenberg and WordPress, inspiring attendees to embrace the next wave of innovation and creativity in content publishing.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<p>The day then began in earnest. Talks highlighted new ways to integrate WordPress with external applications, opening possibilities for more interactive and scalable digital experiences. Simultaneously, content strategists and marketers explored evolving best practices in SEO, learning how to optimize their sites for visibility, engagement, and long-term growth. These sessions emphasized the importance of adaptability in a constantly evolving digital landscape, ensuring that WordPress users stay ahead of industry trends.</p>\n\n\n\n<p>Workshops throughout the day provided hands-on learning experiences tailored to a wide range of skill levels. Developers refined their expertise, gaining practical knowledge they could apply to their own projects. Accessibility advocates led discussions on designing for inclusivity, showcasing strategies to make WordPress-powered websites more navigable and user-friendly for people of all abilities.</p>\n\n\n\n<p>As the conference continued into the afternoon, conversations expanded to performance optimization and emerging technologies shaping the future of WordPress. A dedicated session explored AI-driven workflows, demonstrating how artificial intelligence can enhance site performance, automate repetitive tasks, and create more personalized user experiences. These discussions showcased the evolving role of WordPress as a versatile platform that extends beyond traditional publishing.</p>\n\n\n\n<p>The first day culminated in a thought-provoking keynote panel, WordPress in 2030, where industry leaders explored the future of the platform. The discussion covered the expanding open source community, emerging technologies, and the role of education and mentorship. Panelists shared their perspectives on the opportunities and challenges ahead, encouraging attendees to actively shape the future of WordPress by contributing, innovating, and advocating for an open web.</p>\n\n\n\n<img width=\"1024\" height=\"442\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x.jpg?resize=1024%2C442&ssl=1\" alt=\"Panelists Noel Tock, Hong Phuc Dang, Jon Ang, Courtney Robertson, and Raquel Manriquez discuss WordPress in 2030\" class=\"wp-image-18561\" />\n\n\n\n<p>Returning for the final day of WordCamp Asia 2025, attendees explored a new set of sessions designed to push the boundaries of web development and strategy. Technical discussions on advanced Gutenberg block development highlighted innovative ways to build more dynamic and interactive content experiences, while another session examined performance optimization strategies to enhance site speed, accessibility, and overall user engagement. Content creators and marketers gained valuable insights into audience growth, effective storytelling, and data-driven content strategies to maximize impact.</p>\n\n\n\n<p>The final sessions of the conference reinforced WordPress’s adaptability and innovation, equipping attendees with new skills and strategies.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A</h2>\n\n\n\n<p>As the final day drew to a close, Matt shared historic photos from WordCamp Davao 2008 in the Philippines, and then answered questions from the audience.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\"></span>\n</div>\n\n\n\n<p>Questions covered a variety of topics, incluiding: publishing on the open web, AI, headless WordPress, education, and Matt’s personal motivations. It was clear throughout the Q&amp;A that the future of WordPress is as bright as the island-themed attire at the event’s after-party.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing</h2>\n\n\n\n<p>Thank you to all the hard-working organizers who made this event possible, the speakers who took the stage, the visitors who ventured to Manila, and everyone who tuned in from around the world. Our hope is that every WordCamp attendee leaves with new knowledge, new friends, and new inspiration to build a better web.</p>\n\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1853.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18533\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"684\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-T2S_5388.jpg?resize=1024%2C684&ssl=1\" alt=\"\" class=\"wp-image-18547\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1877.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18535\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1800.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18523\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1861.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18532\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1860.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18529\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-250221_12-35-12_N7A00461_NExT.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18545\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-DSC_2549.jpg?resize=1024%2C683&ssl=1\" alt=\"\" class=\"wp-image-18543\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"684\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709.jpg?resize=1024%2C684&ssl=1\" alt=\"\" class=\"wp-image-18546\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n<img width=\"1024\" height=\"768\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1024%2C768&ssl=1\" alt=\"\" class=\"wp-image-18540\" /><button class=\"lightbox-trigger\" type=\"button\">\n			\n				\n			\n		</button>\n\n\n\n\n<p>Be sure to mark your calendars for other major WordPress events in 2025: <a href=\"https://europe.wordcamp.org/2025/\">WordCamp Europe</a> (Basel, Switzerland) and<a href=\"https://us.wordcamp.org/2025/\"> WordCamp US</a> (Portland, Oregon, USA). Then join us in Mumbai, India for WordCamp Asia 2026!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 22 Feb 2025 15:04:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:17;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"Matt: WordCamp Asia and Maha Kumbh Mela\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=138006\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://ma.tt/2025/02/wcasia-kumbh/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1434:\"<p>It&#8217;s been fantastic being in the Philippines for <a href=\"https://asia.wordcamp.org/2025/\">this year&#8217;s WordCamp Asia</a>. We have attendees from 71 countries, over 1,800 tickets sold, and contributor day had over 700 people! It&#8217;s an interesting contrast to US and EU WordCamps as well in that the audience is definitely a lot younger, and there&#8217;s very little interest in &#8220;wpdrama&#8221; du jour, in fact I&#8217;ve had tons of amazing conversations of support and talking about the strength and growth of the community.</p>\n\n\n\n<p>Some of the earliest international WordCamps I went to were in Manila and Davao, back in 2008. (I&#8217;m going to share some pictures at the start of my talk.) Between that and spending lots of time in Daly City when I moved to San Francisco when I was 20 I have developed a fondness for the cuisine, creativity, family orientation, and warmth of the culture here.</p>\n\n\n\n<p>After this I&#8217;ll be taking a bit of time off for a trip to the big Hindu religious pilgrimage in India, the <a href=\"https://en.wikipedia.org/wiki/Kumbh_Mela\">Maha Kumbh Mela</a>, which is currently on a 144 cycle. It&#8217;s the largest human gathering in the world, with some days measured with tens of millions of people visiting. I&#8217;ll be returning to my Photomatt roots as well and bringing my big camera rig, right now a Nikon Z 7II, and two lenses: 24-70 2.8 and 70-200 2.8.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 22 Feb 2025 06:01:19 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:18;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"Do The Woo Community: Do the Woo v5.0 Changelog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=91258\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://dothewoo.io/blog/do-the-woo-v5-0-changelog/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"Version 5.0 2025-02-20 You can see our entire changelog here.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 20 Feb 2025 11:46:48 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:19;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"Do The Woo Community: Do the Woo v5.0 is in the Wild at WordCamp Asia 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=91204\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://dothewoo.io/do-the-woo-v5-0-is-in-the-wild-at-wordcamp-asia-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:354:\"In this episode, BobWP announces the launch of version 5.0 at WordCamp Asia, featuring a redesigned homepage that emphasizes multimedia content. The update introduces video, enhancing the existing audio format. He welcomes new host Cami MacNamara and encourages listeners to check out the changelog for further updates and visit their booth at the event.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 20 Feb 2025 00:05:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explic