Samsung Electronics has confirmed that new models of its flagship smartphone lineup will be unveiled next week as the South Korean tech giant tries to fend off challenges from Apple and Chinese brands.

Samsung’s Galaxy S21 smartphone series will be introduced at the Galaxy Unpacked online event at 10 am (Eastern Standard Time) on January 14 under the theme of “Welcome to the Everyday Epic.”

“Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home,” Samsung said in its invitation to the event.

Samsung has been holding the event every February to unveil its new smartphones for the first half of the year, but the company decided to introduce them early this time to better cope with challenging market situations.

The company is yet to confirm any specifications on its Galaxy S21 family, but industry sources said it will come with three models — the S21 with a 6.2-inch display, S21 Plus with a 6.7-inch screen, and S21 Ultra with a 6.8-inch panel. The high-end S1 Ultra is reportedly to support the S-Pen stylus that has been used for the Galaxy Note phablets.

The teaser video for the unpacked Galaxy Unpacked event showed that the Galaxy S21 series will have an enhanced rear camera module design and come with a phantom violet color option.