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Highlights Alexa Plus features more conversational abilities, remembers past interactions and offers enhanced personalization. New features include real-time reservations, voice-controlled routines, multi-room audio control, scene jumping on Prime Video and Ring camera integration. Price & Availability: Costs $19.99/month (free for Prime members). Early access in March in the US and available on Echo Show 8, 10, 15 and 21 devices. Amazon Alexa+ launch event. (Image credit - Engadget) Amazon has officially introduced Alexa Plus, a generative AI-powered upgrade to its virtual assistant. Announced at a New York City event, the new Alexa is designed to be more conversational and capable of remembering past interactions for a more personalized experience. Amazon executives including the Head of Amazon’s Devices and Services Division Panos Panay showcased the upgraded system through a series of live demos. Alexa Plus comes with new “agentic” abilities including real-time Uber and OpenTable reservations, voice-to-text transcriptions, more detailed entertainment queries and enhanced personalisation options. Here’s all we know. Alexa Plus - Smarter and More Helpful Alexa+ officially unveiled by cvia live demos. (Image credit - Amazon) The AI-powered Alexa Plus offers the following new features - More natural conversations: It remembers past interactions making it easier to continue a conversation or complete tasks. Personalisation: Over time, Alexa Plus learns your entertainment preferences, dietary needs and even weekly routines. Voice-controlled Routines: Users can now create custom Routines with voice commands, a feature previously available only in the Alexa app. Multi-room audio control: Move music across different rooms with simple commands like "Play music upstairs" or "Don't wake the baby". Scene jumping on Prime Video: Jump to specific scenes in movies and shows using voice commands. Ring camera integration: When linked with a Ring subscription, Alexa Plus can provide summaries of detected events on Echo Show devices. Document extraction and calendar integration: It can scan emails, manuals and study materials, then add relevant events to your calendar. Task automation: Alexa Plus can handle specific requests like booking a repair appointment or making a restaurant reservation. Alexa Plus - Price and Availability Newly launched Alexa+ is compatible with multiple devices. (Image credit - Amazon) Alexa Plus costs $19.99/month but it's free for Amazon Prime members. Early access begins in March in the US with a wider rollout expected in the following months. No details yet on availability in other countries including India. Alexa Plus will be available on Echo Show 8, 10, 15, and 21 devices. With these upgrades, Alexa Plus is shaping up to be a smarter, more capable AI assistant making everyday tasks more seamless and personalised. FAQs Q1. What is Alexa Plus and how is it different from the previous Alexa? Answer. Alexa Plus is a generative AI-powered upgrade designed to be more conversational and capable of remembering past interactions for a more personalized experience. Q2. What are some new features of Alexa Plus? Answer. Alexa Plus includes real-time Uber and OpenTable reservations, voice-to-text transcriptions, more detailed entertainment queries enhanced personalisation options and voice-controlled routines. Q3. How much does Alexa Plus cost and who gets it for free? Answer. Alexa Plus costs $19.99/month, but it is free for Amazon Prime members. Q4. When and where will Alexa Plus be available? Answer. Early access begins in March in the US, with a wider rollout expected in the following months. It will be available on Echo Show 8, 10, 15 and 21 devices. Also Read: Amazon Alexa in a Viral Video Predicts America’s End in 2031 Also Read: Samsung Electronics Unveils Samsung VISION AI and New Innovations at First Look 2025

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Amazon Unveils AI-Powered Alexa Plus – Price, Features and Availability

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