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Gaming-focused brands Western Digital and AMD have come together to host a 14-day gaming marathon, the WD_BLACK Cup. Western Digital has been a pioneer in gaming storage solutions and with the launch of its recent WD_BLACK extended SSD portfolio, the brand is all geared up to help esports gamers enhance their gameplay experience and adapt to the evolving gaming landscape led by the next generation of consoles. The WD_BLACK Cup will feature some of the best gaming influencers and esports players as they fight it out for top honours across two tracks- the WD_BLACK Cup Invitational featuring Call of Duty Warzone and the WD_BLACK Cup Open event featuring Valorant. Track one, WD_BLACK Cup Invitational, is an invite-only event hosting up to 24 influencers over a two-day marathon. Winners from this event stand a chance of winning three lakh rupees as prize money. The next engaging track, WD_BLACK Cup Open, is open to128+ teams and expects to witness some of the top esports teams and gaming communities across India taking part. The prize money is set at four lakh rupees for this track and will be played over 14 days. Jaganathan Chelliah, Marketing Director, India, Western Digital, said, “With the WD_BLACK Cup, we wish to bring the ecosystem together to promote the gaming community and celebrate the innovations in the space with a full-throttle experience. We see an increasing traction towards PC gaming that allows gamers to express their creativity and provides them with an opportunity to learn. The next-gen gamers demand top-tier performance and gaming experience. Therefore, we recently launched the WD_BLACK extended SSD portfolio to help this growing community elevate their gaming experience. We are thrilled to collaborate with like-minded brands who are committed towards driving the gaming industry. Our partnership with AMD is a testament of our commitment.” Mukesh Bajpai, India Marketing Head, AMD, said, “The esports boom is driving incredible impetus for the gaming industry in India. The growth has led to gaming become more mainstream, aspirational and accessible with lucrative opportunities for passionate gamers. Gaming has been a key focus for AMD. From designing CPUs and GPUs for high-end desktops and consoles to now sleek ultra-thin and gaming notebooks, we have always understood and delivered to the changing needs of gamers. We are indeed excited about our collaboration with Western Digital in bringing the WD_Black Cup esports tournament to the community, which will further empower gamers to push their boundaries and experience competitive and immersive gaming.” Both the gaming marathons will be promoted by streamers and broadcasted on www.youtube.com/c/TheEsportsClub. The Call of Duty Warzone Influencer event will run for two days beginning February 27 and Valorant esports event will run from March 8 for 14 days.

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