Apple Strategy Archives ~ My Mobile India

Highlights iPhone 15 Pro now available for 6,099 CNY after a significant price cut. iPhone 15 Pro Max reduced by 2,050 CNY, priced at 7,949 CNY. Apple's market share in China dropped due to a 19% sales decline in Q1. April saw a 52% increase in Apple's shipments in China following the price cuts. Apple has announced huge price cuts for top iPhone 15 Pro models in China during its current 618 shopping holiday. The move drives top-end iPhone pricing below 8,000 CNY for the first time—around £940 or $1,106. But why is China doing that? Perhaps due to decreased sales in the country. Unparalleled Price Cut iPhone 15 Pro now available for 6,099 CNY after a significant price cut The cuts in Apple are rather deep, with the iPhone 15 Pro going for only 6,099 CNY through official channels after the cut. The larger iPhone 15 Pro Max has been cut by 2,050 CNY (£240/$283) to bring its price down to 7,949 CNY (£935/$1,099). That represents a significant milestone, given that top-of-the-line iPhones have previously started above the 8,000 CNY threshold in China. The most expensive iPhone sold in the same period last year was the 8,098 CNY (£950/$1,119) model. Boosting Sluggish Sales iPhone 15 Pro Max reduced by 2,050 CNY, priced at 7,949 CNY The deep price cut is a very direct response to the sales pressure the company has been facing in the Chinese market. According to market research firm Counterpoint, Apple's mobile phone sales in China fell by 19% in the first quarter of this year, causing its market share to drop from first to third position. Positive results of these price reduction promos have already been noticed, as Apple's shipments in the Chinese market have increased by a significant 52% in April. Looks like this big surge in sales indicates that the price reduction strategy may have been successful in rejuvenating consumer demand. Long-Term Strategy or Temporary Fix? Apple's market share in China dropped due to a 19% sales decline in Q1 The price cuts have worked to lure customers and enhance sales in the short term, but how this will play out as a marketing strategy in the long term remains to be seen, or if this is merely a desperate attempt by Apple to make up for the dwindling sales in China. Some industry analysts say that the official pricing of iPhones could drop to the lowest point this year in June, making it the best time to buy an iPhone. Still, the long-term implications of Apple's price plan remain unknown. APPLE IPHONE 15 PRO SPECIFICATIONS Key Specs RAM 6 GB Processor Apple A15 Bionic Rear Camera 12 MP + 12 MP + 12 MP Front Camera 12 MP Battery 4400 mAh Display 6.7 inches (17.02 cm) General Launch Date August 16, 2023 (Unofficial) Operating System iOS v15 Performance Chipset Apple A15 Bionic CPU Hexa Core (3.23 GHz, Dual core, Avalanche + 1.82 GHz, Quad core, Blizzard) Architecture 64 bit Fabrication 5 nm Graphics Apple GPU (four-core graphics) RAM 6 GB Display Display Type OLED Screen Size 6.7 inches (17.02 cm) Resolution 1284 x 2778 pixels Aspect Ratio 19.5:9 Pixel Density 457 ppi Screen Protection Yes Bezel-less display Yes Touch Screen Yes, Capacitive Touchscreen, Multi-touch Refresh Rate 120 Hz Design Waterproof Yes, Water resistant, IP68 Ruggedness Dust proof Camera MAIN CAMERA Camera Setup Triple Resolution 12 MP f/1.6, Wide Angle, Primary Camera 12 MP , Telephoto Camera 12 MP, Ultra-Wide Angle Camera Autofocus Yes Flash Yes, Dual LED Flash Image Resolution 4000 x 3000 Pixels Settings Exposure compensation, ISO control Shooting Modes Continuous Shooting High Dynamic Range mode (HDR) Camera Features Digital Zoom Auto Flash Face detection Touch to focus Video Recording 1920×1080 @ 30 fps FRONT CAMERA Camera Setup Single Resolution 12 MP f/2.3, Primary Camera Video Recording 1920×1080 @ 30 fps Battery Capacity 4400 mAh Type Li-ion Removable No Quick Charging Yes, Fast USB Type-C No Storage Internal Memory 128 GB Expandable Memory No Network & Connectivity SIM Slot(s) Dual SIM, GSM+GSM SIM Size SIM1: Nano, SIM2: eSIM Network Support 5G Not Supported in India, 4G Supported in India, 3G, 2G VoLTE Yes SIM 1 4G Bands: TD-LTE 2300(band 40)FD-LTE 1800(band 3) 3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz 2G Bands: GSM 1800 / 1900 / 850 / 900 MHz GPRS: Available EDGE: Available SIM 2 4G Bands: TD-LTE 2300(band 40)FD-LTE 1800(band 3) 3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz 2G Bands: GSM 1800 / 1900 / 850 / 900 MHz GPRS: Available EDGE: Available Wi-Fi Yes, Wi-Fi 4 (802.11 b/g/n) Wi-Fi Features Mobile Hotspot Bluetooth Yes, v5.0 GPS Yes with A-GPS, Glonass NFC Yes Multimedia FM Radio No Loudspeaker Yes Audio Jack Lightning Sensors Fingerprint Sensor No Other Sensors Light sensor, Proximity sensor, Accelerometer, Barometer, Compass, Gyroscope FAQs Why did Apple reduce the prices of iPhone 15 Pro models in China? Apple reduced the prices to boost sales, which had declined by 19% in China during the first quarter of the year. How much has the iPhone 15 Pro been discounted in China? The iPhone 15 Pro price has been cut to 6,099 CNY, making it significantly more affordable. What is the new price of the iPhone 15 Pro Max in China? The iPhone 15 Pro Max is now priced at 7,949 CNY after a reduction of 2,050 CNY. Has the price cut strategy worked for Apple in China? Yes, Apple's shipments in the Chinese market increased by 52% in April, indicating the strategy's success. Will the price cuts be a long-term strategy for Apple? It remains to be seen if this will be a long-term strategy or a temporary measure to boost sales in the short term. Also Read: Apple Shares Dip Amid Concerns Over iPhone 16 Demand and Market Outlook Also Read: iPhone 15 Pro Max Leads in Ookla Speedtest, Outperforming Rivals in Latest US Smartphone Rankings Also Read: iPhone 15 Pro Max vs. Galaxy S24 Ultra: Who Wins in the Ultimate Durability Showdown?

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