Arijeet Talapatra Archives ~ My Mobile India

Highlights itel preps for the introduction of the P55 5G, targeting the sub-Rs 10,000 segment. The upcoming launch marks itel's inaugural entry into the 5G smartphone market. CEO Arijeet Talapatra had hinted at the brand's 5G ambitions for 2023. itel solidifies its commitment to the Indian audience with the brand vision #JodeIndiaKaHarDilitel. 5G-enabled smartphones have become a common offering across varied price brackets. While most mid-tier smartphones now include 5G compatibility, the below Rs 10,000 segment has been relatively untouched. However, this landscape is poised to change with itel's forthcoming entry. itel, a subsidiary of Transsion Holdings, is gearing up to introduce a 5G phone priced below Rs 10,000, filling the existing gap in the affordable segment. Named itel P55 5G, this phone is anticipated to make its appearance just before the festive rush. As per a report by 91mobiles, industry insiders have confirmed its sub-Rs 10,000 price point. If the speculations hold, this will earmark itel P55 5G as the most budget-friendly 5G phone in India. itel has timed the release for the close of September, with further details set to emerge in the upcoming days. Interestingly, this would mark itel's maiden voyage into the 5G smartphone segment. Arijeet Talapatra, itel's CEO, had earlier teased about the brand's 5G endeavors for 2023. itel's Recent Offerings and Design Insights Itel Debut 5G Smartphone Under Rs 10,000 in India Historically, itel has been recognized for its budget smartphones, predominantly priced below Rs 8,000, and its value-driven tablet at Rs 12,999. The introduction of itel P55 5G is in line with the brand's ethos of delivering value to the Indian consumer. Preliminary glimpses of the itel P55 5G suggest a dual camera setup on the rear, positioned vertically. The design showcases curved sides, accompanied by a power button and volume controls located on the right side. itel, with its latest brand vision, #JodeIndiaKaHarDilitel, emphasises its dedication to harnessing technology to touch and enrich the lives of Indians. As per Counterpoint Research, the company holds a notable presence in the sub-Rs 8,000 category by offering a range of 4G smartphones and enjoys a significant retention rate, especially among first-time buyers. FAQs Ques) What distinguishes itel's upcoming smartphone launch from others in the market? Answer: itel's soon-to-be-released P55 5G aims to be the most cost-effective 5G smartphone in India, targeting the previously untapped sub-Rs 10,000 category. Ques) When can consumers expect the itel P55 5G to hit the market? Answer: The itel P55 5G is anticipated to launch just ahead of the festive season, with its release planned for the end of September. Ques) How does the itel P55 5G fit into the company's larger strategy and offerings? Answer: The introduction of the P55 5G aligns with itel's reputation for budget-friendly devices and its commitment, represented by the brand vision #JodeIndiaKaHarDilitel, to harness technology for the betterment of Indian consumers. Ques) Are there any details available about the design and features of the itel P55 5G? Answer: Initial reveals indicate that the itel P55 5G will sport a vertical dual camera setup on the rear, with a design featuring curved edges and volume and power buttons on the right side.

Arijeet Talapatra

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