Tag: BRIX

Brands having strong consumer pull prone to higher reputation risk in digital arena: Report

In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity,...

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Visa, Amex and Mastercard Compete To Power the Apple Card

Highlights Visa, Mastercard, and American Express are fighting it...

Gmail Wants to Make End-to-End Encryption Easier for Businesses

Highlights Gmail aims to make end-to-end encryption easier for...

YouTube Cracks Down on Fake Movie Trailer Channels, Cuts Ad Revenue

Highlights YouTube disabled the ad revenue of two fake...